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21 Video Marketing Ideas for Small Business Budgets

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Barry Feldman
Barry Feldman

Lights, camera, action... This infographic presents 21 video marketing ideas you can use to capitalize on the power of video marketing even if your budget is small.

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feldmancreative.com BIG BENEFITS OF Lights... Video Marketing SHOOT Something The video tools and apps on your smartphone allow you to tote what’s practically a full production studio right in your purse or pocket. SEO SUCCESS Adding video to a landing page makes it 53% more likely to appear on the first page of Google results. “ ”~ Ann Handley Entrepreneur columnist 21Video Marketing Ideas SOCIAL SHARES Social networks encourage people to share video and people love doing it. “ ~ Barry Feldman Feldman Creative ” If you’re not experimenting with video, you’re simply sitting on the sidelines watching the big game unfold. PUT EMPLOYEES ON CAMERA CONVERSION Video on landing pages can increase conversions by 80%. MOBILE SALES Close to 40% of consumers state video increases the chance they will make a purchase on a mobile device. 01 The vision - Get a face of the company to explain why the company exists. Tell a story that means something to customers. 02 The expert - As you would in a blog post, have subject matter experts at your company reveal tricks of the trade. 03 Roundup the team - Take the camera around the office and have everyone speak briefly about a specific topic. 04 A thought - Create a "thought of the day" series. 05 A day in the life - Make a montage of a day in the life of an employee, a project, a department, a whatever. Employees at play - Does something fun happen during or after work? Show customers people there having fun.06 Why work there? Have an employee explain why they work there and/or what they love about their job.07 08 Live customer care - Make video segments of real live customer service and support in action. 09 Thank customers - Shoot short segments where someone thanks a customer for being a part of the company's journey. MAKE CUSTOMERS THE STARS 10 Testimonials - Your customers can give you killer video content. Don't be afraid to ask them. 11 User generated stuff - Get priceless video from users by conducting a contest or survey. Use your imagination and ask customers to use theirs. HIGHLIGHT INDUSTRY EXPERTS 12 Interviews - Customers are eager to hear ideas from the experts and opinion leaders in your industry. RECORD AT EVENTS 13 Company events or announcements - No need to bring in a production crew. Bring in a smartphone and shoot. NO VIDEO 14 Community activity - Are your people getting involved in the community? There are bound to be compelling stories there. Broadcast live - Thanks to Periscope you can broadcast anything, easily. Try it.15 16 Trade show - Trade shows and conferences present all kinds of opportunities to make video. CREATE SCREENCASTS Product demo - Demos are easy to do and an invaluable offer for many.17 18 Presentation - Do a webinar or any variation of it. Research how you can deliver helpful content and push the record button. KEEP SHOOTING 19 Quickies - A GIF or Vine might the video equivalent of a meme. Do something intelligent or fun and send it out into the social sphere. 20 Narrate a post - Podcasting, an alt-approach to blogging, appeals to your multimedia enthusiasts. 21 Live-stream - The streaming revolution has arrived. Cool tools keep springing forth. 1 AdWeek Social Times: http://www.adweek.com/socialtimes/video-infographic-online-video-statistics/102614?red=st 2 Presentation frm Adelie Studios: http://www.slideshare.net/AdelieStudios/adelie-studios-15videomarketingstats2015 3 Adobe research: http://www.empoweryou.ca/wp-content/uploads/2013/12/Adobe-2013-Mobile-Consumer-Survey-Result.pdf 4 Entrepreneur article by Ann Handley: http://www.entrepreneur.com/article/250138 Create an infographic at venngage.com Action... Camera... VIDEO MARKETING IDEAS FOR SMALL BUSINESS BUDGETS 21

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21 Video Marketing Ideas for Small Business Budgets

  • 1. feldmancreative.com BIG BENEFITS OF Lights... Video Marketing SHOOT Something The video tools and apps on your smartphone allow you to tote what’s practically a full production studio right in your purse or pocket. SEO SUCCESS Adding video to a landing page makes it 53% more likely to appear on the first page of Google results. “ ”~ Ann Handley Entrepreneur columnist 21Video Marketing Ideas SOCIAL SHARES Social networks encourage people to share video and people love doing it. “ ~ Barry Feldman Feldman Creative ” If you’re not experimenting with video, you’re simply sitting on the sidelines watching the big game unfold. PUT EMPLOYEES ON CAMERA CONVERSION Video on landing pages can increase conversions by 80%. MOBILE SALES Close to 40% of consumers state video increases the chance they will make a purchase on a mobile device. 01 The vision - Get a face of the company to explain why the company exists. Tell a story that means something to customers. 02 The expert - As you would in a blog post, have subject matter experts at your company reveal tricks of the trade. 03 Roundup the team - Take the camera around the office and have everyone speak briefly about a specific topic. 04 A thought - Create a "thought of the day" series. 05 A day in the life - Make a montage of a day in the life of an employee, a project, a department, a whatever. Employees at play - Does something fun happen during or after work? Show customers people there having fun.06 Why work there? Have an employee explain why they work there and/or what they love about their job.07 08 Live customer care - Make video segments of real live customer service and support in action. 09 Thank customers - Shoot short segments where someone thanks a customer for being a part of the company's journey. MAKE CUSTOMERS THE STARS 10 Testimonials - Your customers can give you killer video content. Don't be afraid to ask them. 11 User generated stuff - Get priceless video from users by conducting a contest or survey. Use your imagination and ask customers to use theirs. HIGHLIGHT INDUSTRY EXPERTS 12 Interviews - Customers are eager to hear ideas from the experts and opinion leaders in your industry. RECORD AT EVENTS 13 Company events or announcements - No need to bring in a production crew. Bring in a smartphone and shoot. NO VIDEO 14 Community activity - Are your people getting involved in the community? There are bound to be compelling stories there. Broadcast live - Thanks to Periscope you can broadcast anything, easily. Try it.15 16 Trade show - Trade shows and conferences present all kinds of opportunities to make video. CREATE SCREENCASTS Product demo - Demos are easy to do and an invaluable offer for many.17 18 Presentation - Do a webinar or any variation of it. Research how you can deliver helpful content and push the record button. KEEP SHOOTING 19 Quickies - A GIF or Vine might the video equivalent of a meme. Do something intelligent or fun and send it out into the social sphere. 20 Narrate a post - Podcasting, an alt-approach to blogging, appeals to your multimedia enthusiasts. 21 Live-stream - The streaming revolution has arrived. Cool tools keep springing forth. 1 AdWeek Social Times: http://www.adweek.com/socialtimes/video-infographic-online-video-statistics/102614?red=st 2 Presentation frm Adelie Studios: http://www.slideshare.net/AdelieStudios/adelie-studios-15videomarketingstats2015 3 Adobe research: http://www.empoweryou.ca/wp-content/uploads/2013/12/Adobe-2013-Mobile-Consumer-Survey-Result.pdf 4 Entrepreneur article by Ann Handley: http://www.entrepreneur.com/article/250138 Create an infographic at venngage.com Action... Camera... VIDEO MARKETING IDEAS FOR SMALL BUSINESS BUDGETS 21