The document outlines 3 steps to getting a great headshot: preparation, pose, and perform. Preparation includes understanding why you need a headshot, what messages you want to convey through appearance and wardrobe. For pose, the document recommends starting from the feet and paying attention to hands, shoulders, jawline, facial expressions, and getting in the right mindset. The final step of perform discusses using your headshots across various marketing materials and platforms.
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3 steps to headshot heaven
1. 3 Steps to Headshot Heaven
www.johncassidyheadshots.com
2. • Love
• Hate
• Run Away
www.johncassidyheadshots.com
MC Intro –John is the headshot Guy he creates brilliant photos for people who hate their photo bein taken and makes them look fantastic on cameraYou probably seen loads of his work on LinkedIn FacebookAnd apparently he’s photographed a few famous ones too….
SHIFT 2: GET PERMISSIONOver the next 90 minutes I'd like to tell youInvite you to take the next step or not….Is that ok with you all?/ Who’s up for that?Brilliant
SHIFT 1:CREATE CONNECTION Pg 18Hi Everyone and how you all doing? ExcellentGreat to see so many smiling faces…OK So how many of you LOVE your photo being taken?How many of you HATE your photo being taken?How many of you HIDE everytime you see a camera? ACTION: HIDE
SHIFT 2: GET PERMISSION PG 19At this stage also Get Permission for: Style SaleAnd before you ask Yes I have got a photo of myself (and I’ll let you in to a little secret and tell you who took it a little later….So who is this bald chap with the Flowery shirt (and just in case you were wondering, Yes I do still have hair but decide to shave it….)
SHIFT 1:CREATE CONNECTIONSo tonight I’m going to talk about the 3 steps to camera heaven or how to look fab on camera Is that ok with you?Excellent - Turn to your buddy SMILE and say ”You're in the right place…” I’m ready for MY close up….
SHIFT 2: GET PERMISSION Pg20At this stage also Get Permission for: Style SalePhotocareer Started in RAF (ASK ANY EX MILITARY PEEPS HERE?)One of the highlights of my carreer was when I was comissioned to photograph the Queen at St James Palace – Who’d like to/Would you like you hear about that?Excellent: Tell the story Setting UpTakingProcessing & PrintingPresenting 2 hours later Quicker then the Yacht and its in Colour….And the Duke asked me where did I goMoD He said about it being lockedI said Yes I had to go and get the keys…..And I must have done a good job otherwise I'd still be locked up in the Tower (of London)THEM WORKED FOR THE TIMES
SHIFT 1:CREATE CONNECTIONSo tonight I’m going to talk about the 3 steps to camera heaven or how to look fab on camera Is that ok with you?Excellent - Turn to your buddy SMILE and say ”You're in the right place…” I’m ready for MY close up….
SHIFT 2: GET PERMISSION Pg20At this stage also Get Permission for: Style SalePhotocareer Started in RAF (ASK ANY EX MILITARY PEEPS HERE?)One of the highlights of my carreer was when I was comissioned to photograph the Queen at St James Palace – Who’d like to/Would you like you hear about that?Excellent: Tell the story Setting UpTakingProcessing & PrintingPresenting 2 hours later Quicker then the Yacht and its in Colour….And the Duke asked me where did I goMoD He said about it being lockedI said Yes I had to go and get the keys…..And I must have done a good job otherwise I'd still be locked up in the Tower (of London)THEM WORKED FOR THE TIMES
SHIFT 1:CREATE CONNECTIONSo tonight I’m going to talk about the 3 steps to camera heaven or how to look fab on camera Is that ok with you?Excellent - Turn to your buddy SMILE and say ”You're in the right place…” I’m ready for MY close up….
Now I work for entrepreneurs and biz professionals who want to be in the spotlight
SHIFT 1:CREATE CONNECTIONSo tonight I’m going to talk about the 3 steps to camera heaven or how to look fab on camera Is that ok with you?Excellent - Turn to your buddy SMILE and say ”You're in the right place…” I’m ready for MY close up….
SHIFT 1:CREATE CONNECTIONSo tonight I’m going to talk about the 3 steps to camera heaven or how to look fab on camera Is that ok with you?Excellent - Turn to your buddy SMILE and say ”You're in the right place…” I’m ready for MY close up….
TEST SHOTS SHOOT Tethered
TEST SHOTS SHOOT Tethered
SHIFT 1:CREATE CONNECTION Pg 18Hi Everyone and how you all doing? ExcellentGreat to see so many smiling faces…OK So how many of you LOVE your photo being taken?How many of you HATE your photo being taken?How many of you RUN AWAY everytime you see a camera? ACTION: RUN AWAY
SHIFT 1:CREATE CONNECTION Pg 18Hi Everyone and how you all doing? ExcellentGreat to see so many smiling faces…OK So how many of you LOVE your photo being taken?How many of you HATE your photo being taken?How many of you RUN AWAY everytime you see a camera? ACTION: RUN AWAY
SHIFT 2: GET PERMISSIONOver the next 90 minutes I'd like to tell youInvite you to take the next step or not….Is that ok with you all?/ Who’s up for that?Brilliant
SHIFT 1:CREATE CONNECTION Pg 18Hi Everyone and how you all doing? ExcellentGreat to see so many smiling faces…OK So how many of you LOVE your photo being taken?How many of you HATE your photo being taken?How many of you RUN AWAY everytime you see a camera? ACTION: RUN AWAY
TEST SHOTS SHOOT Tethered
SHIFT 1:CREATE CONNECTION Pg 18Hi Everyone and how you all doing? ExcellentGreat to see so many smiling faces…OK So how many of you LOVE your photo being taken?How many of you HATE your photo being taken?How many of you RUN AWAY everytime you see a camera? ACTION: RUN AWAY
SHIFT 1:CREATE CONNECTION Pg 18Hi Everyone and how you all doing? ExcellentGreat to see so many smiling faces…OK So how many of you LOVE your photo being taken?How many of you HATE your photo being taken?How many of you RUN AWAY everytime you see a camera? ACTION: RUN AWAY
SHIFT 1:CREATE CONNECTION Pg 18Hi Everyone and how you all doing? ExcellentGreat to see so many smiling faces…OK So how many of you LOVE your photo being taken?How many of you HATE your photo being taken?How many of you RUN AWAY everytime you see a camera? ACTION: RUN AWAY
TEST SHOTS SHOOT Tethered
SHIFT 1:CREATE CONNECTION Pg 18Hi Everyone and how you all doing? ExcellentGreat to see so many smiling faces…OK So how many of you LOVE your photo being taken?How many of you HATE your photo being taken?How many of you RUN AWAY everytime you see a camera? ACTION: RUN AWAY
SHIFT 1:CREATE CONNECTION Pg 18Hi Everyone and how you all doing? ExcellentGreat to see so many smiling faces…OK So how many of you LOVE your photo being taken?How many of you HATE your photo being taken?How many of you RUN AWAY everytime you see a camera? ACTION: RUN AWAY
SHIFT 1:CREATE CONNECTION Pg 18Hi Everyone and how you all doing? ExcellentGreat to see so many smiling faces…OK So how many of you LOVE your photo being taken?How many of you HATE your photo being taken?How many of you RUN AWAY everytime you see a camera? ACTION: RUN AWAY
SHIFT 1:CREATE CONNECTION Pg 18Hi Everyone and how you all doing? ExcellentGreat to see so many smiling faces…OK So how many of you LOVE your photo being taken?How many of you HATE your photo being taken?How many of you RUN AWAY everytime you see a camera? ACTION: RUN AWAY
SHIFT 1:CREATE CONNECTION Pg 18Hi Everyone and how you all doing? ExcellentGreat to see so many smiling faces…OK So how many of you LOVE your photo being taken?How many of you HATE your photo being taken?How many of you RUN AWAY everytime you see a camera? ACTION: RUN AWAY
SHIFT 1:CREATE CONNECTION Pg 18Hi Everyone and how you all doing? ExcellentGreat to see so many smiling faces…OK So how many of you LOVE your photo being taken?How many of you HATE your photo being taken?How many of you RUN AWAY everytime you see a camera? ACTION: RUN AWAY
SHIFT 1:CREATE CONNECTION Pg 18Hi Everyone and how you all doing? ExcellentGreat to see so many smiling faces…OK So how many of you LOVE your photo being taken?How many of you HATE your photo being taken?How many of you RUN AWAY everytime you see a camera? ACTION: RUN AWAY
SHIFT 1:CREATE CONNECTION Pg 18Hi Everyone and how you all doing? ExcellentGreat to see so many smiling faces…OK So how many of you LOVE your photo being taken?How many of you HATE your photo being taken?How many of you RUN AWAY everytime you see a camera? ACTION: RUN AWAY
SHIFT 1:CREATE CONNECTION Pg 18Hi Everyone and how you all doing? ExcellentGreat to see so many smiling faces…OK So how many of you LOVE your photo being taken?How many of you HATE your photo being taken?How many of you RUN AWAY everytime you see a camera? ACTION: RUN AWAY
SHIFT 1:CREATE CONNECTION Pg 18Hi Everyone and how you all doing? ExcellentGreat to see so many smiling faces…OK So how many of you LOVE your photo being taken?How many of you HATE your photo being taken?How many of you RUN AWAY everytime you see a camera? ACTION: RUN AWAY
SHIFT 1:CREATE CONNECTION Pg 18Hi Everyone and how you all doing? ExcellentGreat to see so many smiling faces…OK So how many of you LOVE your photo being taken?How many of you HATE your photo being taken?How many of you RUN AWAY everytime you see a camera? ACTION: RUN AWAY
FACIAL AEROBICS
SHIFT 1:CREATE CONNECTION Pg 18Hi Everyone and how you all doing? ExcellentGreat to see so many smiling faces…OK So how many of you LOVE your photo being taken?How many of you HATE your photo being taken?How many of you RUN AWAY everytime you see a camera? ACTION: RUN AWAY
SHIFT 1:CREATE CONNECTION Pg 18Hi Everyone and how you all doing? ExcellentGreat to see so many smiling faces…OK So how many of you LOVE your photo being taken?How many of you HATE your photo being taken?How many of you RUN AWAY everytime you see a camera? ACTION: RUN AWAY
SHIFT 1:CREATE CONNECTION Pg 18Hi Everyone and how you all doing? ExcellentGreat to see so many smiling faces…OK So how many of you LOVE your photo being taken?How many of you HATE your photo being taken?How many of you RUN AWAY everytime you see a camera? ACTION: RUN AWAY
SHIFT 1:CREATE CONNECTION Pg 18Hi Everyone and how you all doing? ExcellentGreat to see so many smiling faces…OK So how many of you LOVE your photo being taken?How many of you HATE your photo being taken?How many of you RUN AWAY everytime you see a camera? ACTION: RUN AWAY
FUN
ASK HOW MANY USES???
SHIFT 1:CREATE CONNECTION Pg 18Hi Everyone and how you all doing? ExcellentGreat to see so many smiling faces…OK So how many of you LOVE your photo being taken?How many of you HATE your photo being taken?How many of you RUN AWAY everytime you see a camera? ACTION: RUN AWAY
SHIFT 3: ENGAGE WITH CONTENTSEED – HOW TO USE GUIDE by showing it
BIZ CARD STORY RUBY….
SHIFT 1:CREATE CONNECTION Pg 18Hi Everyone and how you all doing? ExcellentGreat to see so many smiling faces…OK So how many of you LOVE your photo being taken?How many of you HATE your photo being taken?How many of you RUN AWAY everytime you see a camera? ACTION: RUN AWAY
SHIFT 1:CREATE CONNECTION Pg 18Hi Everyone and how you all doing? ExcellentGreat to see so many smiling faces…OK So how many of you LOVE your photo being taken?How many of you HATE your photo being taken?How many of you RUN AWAY everytime you see a camera? ACTION: RUN AWAY
SHIFT 1:CREATE CONNECTION Pg 18Hi Everyone and how you all doing? ExcellentGreat to see so many smiling faces…OK So how many of you LOVE your photo being taken?How many of you HATE your photo being taken?How many of you RUN AWAY everytime you see a camera? ACTION: RUN AWAY
SHIFT 1:CREATE CONNECTION Pg 18Hi Everyone and how you all doing? ExcellentGreat to see so many smiling faces…OK So how many of you LOVE your photo being taken?How many of you HATE your photo being taken?How many of you RUN AWAY everytime you see a camera? ACTION: RUN AWAY
SHIFT 1:CREATE CONNECTION Pg 18Hi Everyone and how you all doing? ExcellentGreat to see so many smiling faces…OK So how many of you LOVE your photo being taken?How many of you HATE your photo being taken?How many of you RUN AWAY everytime you see a camera? ACTION: RUN AWAY
SHIFT 1:CREATE CONNECTION Pg 18Hi Everyone and how you all doing? ExcellentGreat to see so many smiling faces…OK So how many of you LOVE your photo being taken?How many of you HATE your photo being taken?How many of you RUN AWAY everytime you see a camera? ACTION: RUN AWAY
ASK HOW MANY USES???
SHIFT 7: INVITE ACTION
SHIFT 7: INVITE ACTION
MC Intro –John is the headshot Guy he creates brilliant photos for people who hate their photo bein taken and makes them look fantastic on cameraYou probably seen loads of his work on LinkedIn FacebookAnd apparently he’s photographed a few famous ones too….