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3rd Qatar BIM User Day - International Experience Market Strategy-UK

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BIM User Day
BIM User Day

Speaker: Phil Jackson - CEng FICE FRSA - UK BIM Strategies - Market Response - BIM Market Awareness About the Qatar BIM User Day: Qatar University, HOCHTIEF ViCon and Teesside University proudly take the initiative to facilitate modern and innovative methods in the Gulf construction industry. The focus is Building Information Modeling (BIM), and our aim is to establish a knowledge platform with government, research and industry experts. The User Day aims to help people to share knowledge, discuss new technologies, and identify new potentials for BIM. More information: www.bimuserday.com Follow BUD on Twitter @bimuserday

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1Phil Jackson Qatar BIM Day International Experience Market Strategy - UK Phil Jackson BSc CEng FICE FRSA
2Phil Jackson Overview • The Big Picture • UK Government BIM Strategy Headlines – The Hypothesis, Push Pull Approach, Publications • Market Response – The Power of Pull – Client & Supply Chain Observations – Emerging Roles/Responsibilities – Job Market Disruption – Skills & Knowledge Requirements • Strategic, Management, Technical – Education & Training Response • Academia, BIM Hubs, Hands On • BIM Market Awareness
3Phil Jackson Hypothesis “Government as a client can derive significant improvements in cost, value and carbon performance through the use of open sharable asset information”
4Phil Jackson What is the Strategy? • Pull (Government) – Be good at buying data (as well as assets and services) – Do it consistently – Leave the “How” to the Supply Chain • Push (Supply Chain) – Early Warning to Mobilise – Training – Methods & Documentation • Deliver Level 2 BIM by 2016 PUSH PULL PROJECT How can we make it easier for the supply chain to move forward? But not force or distort the market? · Contracts · Training · Technology · Legal's How do we ensure we get the information we need to operate the Asset we have bought? How do we gather the information we need to manage the asset? How do we make it fair so we don’t force or distort the market? · Make it clear what we want · When we want it · Collect it electronically · Keep it simple to start
5Phil Jackson UK Government BIM Strategy Published Documentation
6Phil Jackson Data Exchange & Capture through the Asset Life Cycle
7Phil Jackson Data Strategy To collect data at its point of creation and enter that data once only and then allow it to be used and improved, and passed along to others through the life cycle of the facility. To make data entry and data maintenance part of the business process and not a separate step
8Phil Jackson Co-ordinated Project Stages
9Phil Jackson Digital Plan of Work
10Phil Jackson Supply Chain Management Data Exchanges 1 2 3 4 5 N N N MC LD E S ME M Tier 1Tier 2Tier 3Tier N A C Portfolio Mgt PPM PUSH SIDE – SUPPLY CHAIN PULL SIDE - CLIENT
11Phil Jackson COMMON DATA ENVIRONMENT (CDE) MOBILIZATION CAPITAL DELIVERY ( PAS1192–2) EMPLOYER’S DECISION POINT SUPPLIER’S INFORMATION EXCHANGE Graphical Model Non-Graphical Data Documentation InformationModel HANDOVER Project Information Model (PIM) Asset Information Model (AIM) OPERATIONS & MAINTENANCE (PAS1192-3) For details on supplier’s information exchanges and employer’s decision points see CIC Scope of Services 1 CONCEPT 2 DESIGN DEFINITION BUILD & COMMISION HANDOVER & CLOSEOUT OPERATION IN USE 3 4 5 6 BRIEF 1 2 3 6 7 1 2 3 4 5 6 7 n Legend Green Blue Management Process Information Process Opex Start Capex Start 7 Figure 5 – Capital Delivery accumulation of files & data Progressive Data Capture
12Phil Jackson Widely Available Data
13Phil Jackson Market Response
14Phil Jackson Providing Direction
15Phil Jackson Push is Hard
16Phil Jackson Using the Power of ------- Pull
17Phil Jackson Aligning Industry
18Phil Jackson Client Supply Chain Observations
19Phil Jackson Task Teams Contract Supply Chain (Push) Employer (Pull) Tier 1 Tier 2 Tier 4 Tier 3 Tier N
20Phil Jackson Task Teams Contract Supply Chain (Push) Employer (Pull) Tier 1 Tier 2 Tier 4 Tier 3 Tier N Emerging Roles and Responsibilities
21Phil Jackson Task Teams Contract Supply Chain (Push) Employer (Pull) Tier 1 Tier 2 Tier 4 Tier 3 Tier N Employer Project Roles Employer Representative Technical Advisor
22Phil Jackson Task Teams Contract Supply Chain (Push) Employer (Pull) Tier 1 Tier 2 Tier 4 Tier 3 Tier N Employer Project Roles Employer Representative Technical Advisor Tier 1 Roles Coordination Management Information Management
23Phil Jackson Task Team Roles Contract Supply Chain (Push) Employer (Pull) Tier 1 Tier 2 Tier 4 Tier 3 Tier N Employer Project Roles Employer Representative Technical Advisor Tier 1 Roles Coordination Management Information ManagementTask Team Managers BIM Authors Task Information Managers Interface Managers
24Phil Jackson New Roles not New Job Titles • Not to be confused with job titles • Are not CAD roles • Roles are likely to be embedded into more extensive project roles • Not a new profession of BIM • Clarity of roles responsibilities and authority are essential to effective information management
25Phil Jackson Empowering the Professionals • From CAD draughting • To virtual engineering • From dumb paper • To quality life cycle information • A major shift in how we deliver and liberate Architects, Engineers, Surveyor, Planners & Project Managers
26Phil Jackson Training & Skills Needs
27Phil Jackson Training & Education Needs Questions (1) Is the current training and education infrastructure fit to deliver the skills and resources required to support the Strategy (2) Are the current training and education offerings delivering the skills and resources needed to support the Strategy (3) What needs to be done to address any gaps in the current infrastructure and offer
28Phil Jackson Findings
29Phil Jackson Knowhow and Skills A Model for BIM Training • Strategic – What is BIM – The Value proposition: Why BIM – Executive Leadership • Management – Management of change – Governance: procedures, policies, standards and people – Contract management • Technical / Delivery – Tools, data management, standards – Skills Knowledge Skill ability to do something well through training or experience Knowledge familiarity, awareness or understanding Skill
30Phil Jackson Core Legacy Regional/ National Support Digital Built Britain Regional Hub Academic Network SME Network BIS Local UKGC CE Network NEIP / LA SEC Network GCS – BIM Working Group
31Phil Jackson • The Academy seeks to enhance supply chain knowledge and drive construction industry innovation in BIM • Knowledge gained by supply chain about the use of BIM on Crossrail is able to be transferred to other infrastructure projects • The Academy, will offer a curriculum particular to Crossrail requirements focusing on the best use of BIM, latest software and best practice An Interesting Response Crossrail BIM Academy
32Phil Jackson • Awareness Briefings • Training facilities • Integrating Technology • Education and Engagement Opportunities • Big BIM World What does the Academy deliver?
33Phil Jackson Emerging BIM Market Awareness • Disruptive change • Not Vendor or Software Driven • Data Centric • Process driven • Must liberate data not lock it in • Apps create, modify and interact with data
34Phil Jackson
35Phil Jackson www.bimtaskgroup.org @BIMgcs

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3rd Qatar BIM User Day - International Experience Market Strategy-UK

  • 1. 1Phil Jackson Qatar BIM Day International Experience Market Strategy - UK Phil Jackson BSc CEng FICE FRSA
  • 2. 2Phil Jackson Overview • The Big Picture • UK Government BIM Strategy Headlines – The Hypothesis, Push Pull Approach, Publications • Market Response – The Power of Pull – Client & Supply Chain Observations – Emerging Roles/Responsibilities – Job Market Disruption – Skills & Knowledge Requirements • Strategic, Management, Technical – Education & Training Response • Academia, BIM Hubs, Hands On • BIM Market Awareness
  • 3. 3Phil Jackson Hypothesis “Government as a client can derive significant improvements in cost, value and carbon performance through the use of open sharable asset information”
  • 4. 4Phil Jackson What is the Strategy? • Pull (Government) – Be good at buying data (as well as assets and services) – Do it consistently – Leave the “How” to the Supply Chain • Push (Supply Chain) – Early Warning to Mobilise – Training – Methods & Documentation • Deliver Level 2 BIM by 2016 PUSH PULL PROJECT How can we make it easier for the supply chain to move forward? But not force or distort the market? · Contracts · Training · Technology · Legal's How do we ensure we get the information we need to operate the Asset we have bought? How do we gather the information we need to manage the asset? How do we make it fair so we don’t force or distort the market? · Make it clear what we want · When we want it · Collect it electronically · Keep it simple to start
  • 5. 5Phil Jackson UK Government BIM Strategy Published Documentation
  • 6. 6Phil Jackson Data Exchange & Capture through the Asset Life Cycle
  • 7. 7Phil Jackson Data Strategy To collect data at its point of creation and enter that data once only and then allow it to be used and improved, and passed along to others through the life cycle of the facility. To make data entry and data maintenance part of the business process and not a separate step
  • 10. 10Phil Jackson Supply Chain Management Data Exchanges 1 2 3 4 5 N N N MC LD E S ME M Tier 1Tier 2Tier 3Tier N A C Portfolio Mgt PPM PUSH SIDE – SUPPLY CHAIN PULL SIDE - CLIENT
  • 11. 11Phil Jackson COMMON DATA ENVIRONMENT (CDE) MOBILIZATION CAPITAL DELIVERY ( PAS1192–2) EMPLOYER’S DECISION POINT SUPPLIER’S INFORMATION EXCHANGE Graphical Model Non-Graphical Data Documentation InformationModel HANDOVER Project Information Model (PIM) Asset Information Model (AIM) OPERATIONS & MAINTENANCE (PAS1192-3) For details on supplier’s information exchanges and employer’s decision points see CIC Scope of Services 1 CONCEPT 2 DESIGN DEFINITION BUILD & COMMISION HANDOVER & CLOSEOUT OPERATION IN USE 3 4 5 6 BRIEF 1 2 3 6 7 1 2 3 4 5 6 7 n Legend Green Blue Management Process Information Process Opex Start Capex Start 7 Figure 5 – Capital Delivery accumulation of files & data Progressive Data Capture
  • 16. 16Phil Jackson Using the Power of ------- Pull
  • 18. 18Phil Jackson Client Supply Chain Observations
  • 19. 19Phil Jackson Task Teams Contract Supply Chain (Push) Employer (Pull) Tier 1 Tier 2 Tier 4 Tier 3 Tier N
  • 20. 20Phil Jackson Task Teams Contract Supply Chain (Push) Employer (Pull) Tier 1 Tier 2 Tier 4 Tier 3 Tier N Emerging Roles and Responsibilities
  • 21. 21Phil Jackson Task Teams Contract Supply Chain (Push) Employer (Pull) Tier 1 Tier 2 Tier 4 Tier 3 Tier N Employer Project Roles Employer Representative Technical Advisor
  • 22. 22Phil Jackson Task Teams Contract Supply Chain (Push) Employer (Pull) Tier 1 Tier 2 Tier 4 Tier 3 Tier N Employer Project Roles Employer Representative Technical Advisor Tier 1 Roles Coordination Management Information Management
  • 23. 23Phil Jackson Task Team Roles Contract Supply Chain (Push) Employer (Pull) Tier 1 Tier 2 Tier 4 Tier 3 Tier N Employer Project Roles Employer Representative Technical Advisor Tier 1 Roles Coordination Management Information ManagementTask Team Managers BIM Authors Task Information Managers Interface Managers
  • 24. 24Phil Jackson New Roles not New Job Titles • Not to be confused with job titles • Are not CAD roles • Roles are likely to be embedded into more extensive project roles • Not a new profession of BIM • Clarity of roles responsibilities and authority are essential to effective information management
  • 25. 25Phil Jackson Empowering the Professionals • From CAD draughting • To virtual engineering • From dumb paper • To quality life cycle information • A major shift in how we deliver and liberate Architects, Engineers, Surveyor, Planners & Project Managers
  • 27. 27Phil Jackson Training & Education Needs Questions (1) Is the current training and education infrastructure fit to deliver the skills and resources required to support the Strategy (2) Are the current training and education offerings delivering the skills and resources needed to support the Strategy (3) What needs to be done to address any gaps in the current infrastructure and offer
  • 29. 29Phil Jackson Knowhow and Skills A Model for BIM Training • Strategic – What is BIM – The Value proposition: Why BIM – Executive Leadership • Management – Management of change – Governance: procedures, policies, standards and people – Contract management • Technical / Delivery – Tools, data management, standards – Skills Knowledge Skill ability to do something well through training or experience Knowledge familiarity, awareness or understanding Skill
  • 30. 30Phil Jackson Core Legacy Regional/ National Support Digital Built Britain Regional Hub Academic Network SME Network BIS Local UKGC CE Network NEIP / LA SEC Network GCS – BIM Working Group
  • 31. 31Phil Jackson • The Academy seeks to enhance supply chain knowledge and drive construction industry innovation in BIM • Knowledge gained by supply chain about the use of BIM on Crossrail is able to be transferred to other infrastructure projects • The Academy, will offer a curriculum particular to Crossrail requirements focusing on the best use of BIM, latest software and best practice An Interesting Response Crossrail BIM Academy
  • 32. 32Phil Jackson • Awareness Briefings • Training facilities • Integrating Technology • Education and Engagement Opportunities • Big BIM World What does the Academy deliver?
  • 33. 33Phil Jackson Emerging BIM Market Awareness • Disruptive change • Not Vendor or Software Driven • Data Centric • Process driven • Must liberate data not lock it in • Apps create, modify and interact with data