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Investor Actions and Consequences

                    The current bear market situation has many people contemplating their commitment to long-
                    term strategic asset allocation. Investors may be asking themselves, “Where will the market go
                    from here? Is this the bottom, or is the market headed lower?”

                    The graph below shows the results of four hypothetical investors. All of them invested $10,000
                    in January 1976. With the exception of the 100% equity investor who invested solely in the S&P
                    500, all others rebalanced annually.

                    Of the four, two investors bought and held:
Understand the
long-term cost of   •	 The	dark	blue	line	represents	an	investor	who	bought	the	S&P	500	and	held.		His	experience	was	
being out of the       the most volatile, but he ended with the highest return.
market              •	 The	green	line	shows	an	investor	who	invested	in	60%	S&P	500	and	40%	Lehman	Aggregate	
                       Bond, and held through all types of markets throughout the past 32 years. While she netted a
                       lower return than the 100% equity investor, she experienced a smoother ride.
                    The other two investors pulled their money out either during or after a 10% or greater decline in
                    the S&P 500. Their thinking follows that of some investors today, “I’ll just sit on the sidelines for
                    awhile, and wait for the market to come back a bit…”
                    •	 The	orange	line	shows	an	investor	who	sold	at	the	worst	possible	time.		He	withdrew	his	
                       money when the market bottomed out and waited for the S&P 500 to get back to even before
                       reinvesting.
                    •	 The	yellow	line	represents	an	investor	with	slightly	better	timing.		She	sold	when	the	market	was	
                       down 10%, experiencing only some of the market decline, but still waited for the S&P 500 to get
                       back to breakeven. In other words, if the market was ultimately down 20% at its worst point, this
                       investor would have had the foresight to get out while there was only a 10% decline.
                    •	 The	blue	shaded	areas	show	when	these	clients	were	out	of	the	market.		The	investor	with	slightly	
                       better timing was out of the market for a longer period of time than the investor who redeemed
                       at the absolute bottom, 29% of the time vs. 15% respectively.

                                                                                                                                                                                              Ending
                                                                                                                                                                                              Values
                      $450,000
                                                   60 Eq / 40 Fl Portfolio

                                                   60 Eq / 40 Fl Missing the Worst,
                      $400,000                                                                                                                                                                $387,656
                                                   But Waiting for Breakeven
                                                   60 Eq / 40 Fl Selling at the Bottom
                      $350,000
                                                   S&P 500

                      $300,000
                                                                                                                                                                                              $278,976
                      $250,000
                                                    Performance of a $10,000 Investment
                                                         from Jan 1976 to July 2008
                      $200,000

                      $150,000

                                                                                                                                                                                              $112,855
                      $100,000
                                                                                                                                                                                              $77,084
                       $50,000

                           $0
                                 Jan-76


                                          Jan-78


                                                       Jan-80


                                                                Jan-82


                                                                         Jan-84


                                                                                  Jan-86


                                                                                           Jan-88


                                                                                                    Jan-90


                                                                                                             Jan-92


                                                                                                                      Jan-94


                                                                                                                               Jan-96


                                                                                                                                        Jan-98


                                                                                                                                                 Jan-00


                                                                                                                                                          Jan-02


                                                                                                                                                                   Jan-04


                                                                                                                                                                            Jan-06


                                                                                                                                                                                     Jan-08




                           Performance data is for Lehman Brothers Aggregate Bond Index and S&P 500 rebalanced annually                                     Source: Morningstar Encorr




Avoid selling at     As illustrated above, the investors who panicked and sold were in a much worse position over
the wrong time       time. Their inability to correctly time the market bottom and the missed opportunities of being
                     out of the market altogether had a negative impact for these investors over the long run.
92-0601 (1008)
Outcomes for 60% Equity / 40% Fixed Income Investors
                                                                                                             % Shortfall vs. Stay the
                                          Investor                                  Ending Balance                                              Dollar Shortfall
                                                                                                                Course Investor
                  Staying the Course                                                  $278,976                           ---                           ---
                  Losing Only 10%                                                     $112,855                       - 59.5%                     - $166,121
                  Getting Out at the Worst Time                                           $77,084                    - 72.4%                     - $201,892


                                   Below is a chart that illustrates the length and severity of S&P 500 declines of 10% or greater. You’ll
                                   notice that although some of the declines have been severe, the market and the economy have come
                                   back to reach new highs.

                 S&P 500 Declines of 10% or Greater
                       Peak Date                 Trough Date               Recovery Date             Decline (%)             Decline Duration    Recovery Duration
                         Aug-29                      Jun-32                   Jan-45                  - 83.41                      34                    151
                         May-46                      Nov-46                    Oct-49                 - 21.76                       6                        35
                          Jul-56                     Feb-57                    Jul-57                 - 10.24                       7                        5
                          Jul-57                     Dec-57                    Jul-58                 - 14.95                       5                        7
                         Dec-61                      Jun-62                    Apr-63                 - 22.28                       6                        10
                         Jan-66                      Sep-66                   Mar-67                  - 15.64                       8                        6
                         Nov-68                      Jun-70                   Mar-71                  - 29.25                      19                        9
                         Dec-72                      Sep-74                   Jun-76                  - 42.63                      21                        21
                         Dec-76                      Feb-78                    Jul-78                 - 14.13                      14                        5
                         Nov-80                      Jul-82                    Oct-82                 - 16.91                      20                        3
                         Aug-87                      Nov-87                   May-89                  - 29.53                       3                        18
                         May-90                      Oct-90                   Feb-91                   - 14.7                       5                        4
                         Jun-98                      Aug-98                   Nov-98                  - 15.37                       2                        3
                         Aug-00                      Sep-02                    Oct-06                 - 44.73                      25                        49
                         Oct-07                       ???                       ???                   - 16.89                       9                    ???

Let logic prevail                  The result of this analysis is clear. Investors who attempt to avoid losses, or otherwise “time” the
                                   market, did more harm to themselves than good when compared to the investor who “stayed the
over fear
                                   course.” Investors who sold out after significant drops experienced the worst returns by far. Attempting
                                   to pick market tops or bottoms can result in increased transaction costs, lost opportunities, and the
                                   potential for investing or withdrawing at the worst time. Some investors who attempt to time the
                                   market may think, “Well I won’t wait for the market to break even before reinvesting.” That may sound
                                   logical, but when is the right time to reinvest? What if you invest the money too soon and the market
                                   heads lower and continues to acheive new lows? Do you sell again? What if the market has several good
                                   days and you miss your planned entry point?
                                   Although it may be painful or seem like the wrong thing to do, staying invested in a well diversified,
                                   strategically allocated portfolio helps investors fare better in both good and bad markets.


                                                                                                            The Northwestern Mutual
Past performance is no guarantee of future results. This is for illustrative purposes
only and not indicative of any investment. An investment cannot be made directly in an                      Life Insurance Company • Milwaukee, WI
index. Returns and principal invested in stocks are not guaranteed. Holding a portfolio
                                                                                                            www.nmfn.com
of securities for the long-term does not insure a profitable outcome and investing in
securities always involves risk of loss.                                                                    92-0601 (1008)
Source: Stocks are represented by the Standard & Poor’s 500®, which is an unmanaged
group of securities and considered to be representative of the stock market in general.
The Northwestern Mutual Financial Network is a marketing name for the sales and
distribution arm of The Northwestern Mutual Life Insurance Company, its affiliates and
subsidiaries. Securities offered through Northwestern Mutual Investment Services, LLC
(NMIS), member FINRA and SIPC. 1-866-664-7737. NMIS is a wholly owned company of
Northwestern Mutual. Northwestern Mutual is not a broker-dealer.

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4 hypothetical investors

  • 1. Investor Actions and Consequences The current bear market situation has many people contemplating their commitment to long- term strategic asset allocation. Investors may be asking themselves, “Where will the market go from here? Is this the bottom, or is the market headed lower?” The graph below shows the results of four hypothetical investors. All of them invested $10,000 in January 1976. With the exception of the 100% equity investor who invested solely in the S&P 500, all others rebalanced annually. Of the four, two investors bought and held: Understand the long-term cost of • The dark blue line represents an investor who bought the S&P 500 and held. His experience was being out of the the most volatile, but he ended with the highest return. market • The green line shows an investor who invested in 60% S&P 500 and 40% Lehman Aggregate Bond, and held through all types of markets throughout the past 32 years. While she netted a lower return than the 100% equity investor, she experienced a smoother ride. The other two investors pulled their money out either during or after a 10% or greater decline in the S&P 500. Their thinking follows that of some investors today, “I’ll just sit on the sidelines for awhile, and wait for the market to come back a bit…” • The orange line shows an investor who sold at the worst possible time. He withdrew his money when the market bottomed out and waited for the S&P 500 to get back to even before reinvesting. • The yellow line represents an investor with slightly better timing. She sold when the market was down 10%, experiencing only some of the market decline, but still waited for the S&P 500 to get back to breakeven. In other words, if the market was ultimately down 20% at its worst point, this investor would have had the foresight to get out while there was only a 10% decline. • The blue shaded areas show when these clients were out of the market. The investor with slightly better timing was out of the market for a longer period of time than the investor who redeemed at the absolute bottom, 29% of the time vs. 15% respectively. Ending Values $450,000 60 Eq / 40 Fl Portfolio 60 Eq / 40 Fl Missing the Worst, $400,000 $387,656 But Waiting for Breakeven 60 Eq / 40 Fl Selling at the Bottom $350,000 S&P 500 $300,000 $278,976 $250,000 Performance of a $10,000 Investment from Jan 1976 to July 2008 $200,000 $150,000 $112,855 $100,000 $77,084 $50,000 $0 Jan-76 Jan-78 Jan-80 Jan-82 Jan-84 Jan-86 Jan-88 Jan-90 Jan-92 Jan-94 Jan-96 Jan-98 Jan-00 Jan-02 Jan-04 Jan-06 Jan-08 Performance data is for Lehman Brothers Aggregate Bond Index and S&P 500 rebalanced annually Source: Morningstar Encorr Avoid selling at As illustrated above, the investors who panicked and sold were in a much worse position over the wrong time time. Their inability to correctly time the market bottom and the missed opportunities of being out of the market altogether had a negative impact for these investors over the long run. 92-0601 (1008)
  • 2. Outcomes for 60% Equity / 40% Fixed Income Investors % Shortfall vs. Stay the Investor Ending Balance Dollar Shortfall Course Investor Staying the Course $278,976 --- --- Losing Only 10% $112,855 - 59.5% - $166,121 Getting Out at the Worst Time $77,084 - 72.4% - $201,892 Below is a chart that illustrates the length and severity of S&P 500 declines of 10% or greater. You’ll notice that although some of the declines have been severe, the market and the economy have come back to reach new highs. S&P 500 Declines of 10% or Greater Peak Date Trough Date Recovery Date Decline (%) Decline Duration Recovery Duration Aug-29 Jun-32 Jan-45 - 83.41 34 151 May-46 Nov-46 Oct-49 - 21.76 6 35 Jul-56 Feb-57 Jul-57 - 10.24 7 5 Jul-57 Dec-57 Jul-58 - 14.95 5 7 Dec-61 Jun-62 Apr-63 - 22.28 6 10 Jan-66 Sep-66 Mar-67 - 15.64 8 6 Nov-68 Jun-70 Mar-71 - 29.25 19 9 Dec-72 Sep-74 Jun-76 - 42.63 21 21 Dec-76 Feb-78 Jul-78 - 14.13 14 5 Nov-80 Jul-82 Oct-82 - 16.91 20 3 Aug-87 Nov-87 May-89 - 29.53 3 18 May-90 Oct-90 Feb-91 - 14.7 5 4 Jun-98 Aug-98 Nov-98 - 15.37 2 3 Aug-00 Sep-02 Oct-06 - 44.73 25 49 Oct-07 ??? ??? - 16.89 9 ??? Let logic prevail The result of this analysis is clear. Investors who attempt to avoid losses, or otherwise “time” the market, did more harm to themselves than good when compared to the investor who “stayed the over fear course.” Investors who sold out after significant drops experienced the worst returns by far. Attempting to pick market tops or bottoms can result in increased transaction costs, lost opportunities, and the potential for investing or withdrawing at the worst time. Some investors who attempt to time the market may think, “Well I won’t wait for the market to break even before reinvesting.” That may sound logical, but when is the right time to reinvest? What if you invest the money too soon and the market heads lower and continues to acheive new lows? Do you sell again? What if the market has several good days and you miss your planned entry point? Although it may be painful or seem like the wrong thing to do, staying invested in a well diversified, strategically allocated portfolio helps investors fare better in both good and bad markets. The Northwestern Mutual Past performance is no guarantee of future results. This is for illustrative purposes only and not indicative of any investment. An investment cannot be made directly in an Life Insurance Company • Milwaukee, WI index. Returns and principal invested in stocks are not guaranteed. Holding a portfolio www.nmfn.com of securities for the long-term does not insure a profitable outcome and investing in securities always involves risk of loss. 92-0601 (1008) Source: Stocks are represented by the Standard & Poor’s 500®, which is an unmanaged group of securities and considered to be representative of the stock market in general. The Northwestern Mutual Financial Network is a marketing name for the sales and distribution arm of The Northwestern Mutual Life Insurance Company, its affiliates and subsidiaries. Securities offered through Northwestern Mutual Investment Services, LLC (NMIS), member FINRA and SIPC. 1-866-664-7737. NMIS is a wholly owned company of Northwestern Mutual. Northwestern Mutual is not a broker-dealer.