5 Reasons Vin65 Will Help You Sell More Wine

Editor's Notes

1. Hi, my name is Corinna Wang. I’m the marketing manager at Vin65.
2. Today, I’m going to show you how Vin65’s features will help you sell more wine. Vin65 is a B2B company – we are all about Ecommerce, Point of Sale, Clubs & CRM exclusively for wineries 1100+ winery customers $550m of online wine sales in 2014 $100’s of millions thru cash register and point of sales
3. Well – I’ve never worked at a winery – but I’ve been to a lot of them. I’ve travelled the country putting on events – like the Vin65 Roadshows – which are educational events with the goal of improving DTC across the board. And everyone makes the same mistake… How many of you are tasting room managers? How many of you are owners? Can you guess what the mistake is? Ok – so here’s the thing. I love wine. Within reason, I’d buy any wine based on someone in the tasting rooms recommendation. Heck, after a few tastes – I’d probably sign up for a wine club. You’re telling me about your wine, your history, letting me taste and then asking if I’d like to buy some. But there’s no data – the transaction is incomplete. No customer record. Not lifetime value. No contact information. No additional sales. Effectively, I’ve bought your wine – never to be seen again. So you need a a system to help you capture data and then use it to sell more wine
4. With Vin65, you see club orders, ecommerce orders, telesales orders, and POS orders all in one system, not fragmented from the rest of DTC.
5. Your customer doesn’t care about your systems – and nothing is more frustrating for a customer than walking in to a tasting room and they’re treated differently than on the phone or online. You need to have systems that talk to each other. With Vin65 – you get a single customer view from your POS, ecommerce, phones, Vin65 gives you a true 360 degree view of your customer so you can segment and market to them based on their likes. That’s how you’ll sell more wine.
6. Have full access to CRM everywhere See notes/flags/tasks See what customers have bought before – see their Lifetime value – when they last visited, etc. Know how to approach them and how to sell to them.
7. This is extremely important for your club members. Recognize who they are, treat them right.
8. One Platform Higher Conversion
9. Lets start with the product page
10. Have a clean cart page – like Vin65’s- so its clear what the customer has in their cart
11. Show costs up front
12. Guide user to the checkout - These have to be the biggest & brightest buttons on the page.
13. You have the person right where you want them – they are about to give you their credit card. Streamline the entire process
14. Encapsulate the checkout experience. Remove the navigation.
15. Ask the fewest questions possible. Don’t ask them to sign up for the newsletter – you have time to do that later.
16. Vin65 has the ecommerce process dialed. You don’t ask people to sign up before they buy in your tasting room – so why do it online?
17. There are thousands of POS systems across the country. More or less they do the same thing - they allow you to ring up orders. You process customer credit cards. You get your standard Z-reports. But this isn’t anything new. SO – why do you need a wine specific POS – AND why do you need Vin65?
18. Look at the screen – it’s very visual and easy to use. It’s easy to train seasonal staff.
19. Get out from behind the tasting bar and actually interact with your customer. ***************You don’t pay per user –and you can use as many devices as you want - you can whip out your smartphone and sell anywhere Sell more by approaching tables, reducing waiting in line, easily collect email addresses and give your customers a cool experience!!!
20. OFFLINE TO ONLINE – capture the email addy
21. You see, if I owned a winery – I’d send an email like this. An email that uses technology like Vin65’s Action Emails – that can automate a lot of your marketing. Set it and forget it … Abandon Cart Package Tracking Credit Card Expiration ACTION EMAILS ARE GREAT FOR DRIVING ECOMMERCE SALES
22. One Platform Higher Conversion 3. Deeper Customer View
23. LTV, past purchases, club memberships, etc
24. Create a form and generate lists based on the form results
25. We took traditional CRM tools and stitched them together with VinTank’s social listening/monitoring. See what people say about your brand – but also see their ecommerce value
26. Social Listening in the Tasting Room / Geofencing Enable frontline staff to see react and respond to social happenings in the tasting room growl style notifications - Respond in minutes rather than hours Treat customers in the tasting room right BAM – content created for your social media outlets
27. One Platform Higher Conversion 3. Deeper Customer View 4. Progressive
28. Responsive Design
29. We make clubs easy for you with batch processing, user choice clubs. Vin65 Stores credit cards on file for club members for easy transactions. We are PCI compliant – and we have some advanced tools like the credit card updater.
30. Updates cards automatically
31. Think of dangling a carrot in front of your customers – or to your tasting room staff Customized messaging targets customers to take action based on items in their shopping cart activity.
32. A lot of wineries use seasonal staff for their tasting room. They may not know wine club tiers, current promotions and may not be comfortable collecting customers email addresses. You can set carrots on the POS to prompt your tasting room staff to let the customer know key info during the checkout process.
33. One Platform Higher Conversion 3. Deeper Customer View 4. Progressive 5. A lot of little things
34. Everything we do - and all the features we build - come back to how we can help you sell more wine. I’d encourage you to reach out to our sales team to get a personal demo.  
35. ` TX wineries: Four Point Wine, Beatbox Beverages, Cadillac Wines, CapRock Winery, CrossRoads Winery, Hahne Estates Winery, Kuhlman Cellars, Lost Oak Winery, Nice Wines, Pelle Legna Vineyards, William Chris Wine