5 Reasons Why Your Social Media Sucks

5 Reasons Why Your Social Media Strategy Sucks …NEEDS HELP!!… I’m @Britopian on Twitter in case you care

CUSTOMER EXPECTATIONS ON THE RISE… I’m @Britopian on Twitter in case you care

A DAY IN THE LIFE OF THE SOCIAL CUSTOMERThe customer journey is dynamic; and always changesBrands need to have multiple customer touch points to break through the clutterCustomers need to hear things 3 – 5 times before the actually believe… I’m @Britopian on Twitter in case you care

THE SOCIAL CUSTOMER & THE BRAND EXPERIENCEThe Informed(e.g. research products online)Brand Discovery:Google Search, Word of MouthThe Participant(e.g. participate in a brand experience)The Opinion Sharer(e.g. post review)Brand Participation:Fanning, following, likingBrand Sharing:Easy, habitual, publishingThe Advocate (e.g. encourage friends to purchase)Brand Advocacy:Creating content, sharing, defending… I’m @Britopian on Twitter in case you care

THE NEW PURCHASE FUNNEL CYCLEThe goal of every brand should be to transform the social customer into an advocateAdvocates talk about the brand, even when the brand isn’t listeningAdvocates are trusted among their peers and within their micro communitiesAdvocates are aiding and influencing others down the purchase funnel… I’m @Britopian on Twitter in case you care

I like to listen. I have learned a great deal from listening carefully. Most people never listen.- Ernest Hemingway

BE SMART AND LISTEN FIRST“Spend time listening to the conversation and determine if you can add value“

BASIC CONVERSATIONAL AUDIT …this tells you “where” the conversation is happening about the brand

TOPICAL SHARE OF VOICE … this tells you how relevant your brand is within certain online conversations

CONVERSATION TRENDS3 conversation spikes during the course of the year… this shows trends and spikes of conversations during the calendar year

A company like DreamWorks, all we do is make product. That's all we do. We don't own distribution. We are purely in the creation of content.- Jeffrey Katzenberg

CREATING A CONTENT STRATEGY – RELEVANT & CONSISTENT… I’m @Britopian on Twitter in case you care

CREATING A CONTENT STRATEGY – ADDING VALUE/SOLVING PROBSIt’s one thing to solve individual customer issues. It’s another to fix the ROOT CAUSE of the problem!

CREATING A CONTENT STRATEGY – REAL TIME ANALYTICSKnowing what content is being share/liked/RT’d the most should help drive the content strategy

CREATING A CONTENT STRATEGY – DON’T FORGET GOOGLEUnderstanding search behavior will help create editorial content

CREATING A CONTENT STRATEGY - TIMINGIt’s not just “what” you are posting, it’s “when” you are actually posting it

Nature is too thin a screen; the glory of the omnipresent God bursts through everywhere - Ralph Waldo Emerson

SOCIAL OMNIPRESENCE – THE HUB & SPOKE MODELFacebook status updates that promote blog content

Other content shared NEEDS to add value to the conversation and community

Optimize Youtube channel and new videos to link back hub/blog

Videos can be shared on Facebook, YouTube or through editorialThe HubThe content hub is the website, blog, content aggregator

Content should be optimized for search w/terms that are relevant to your business

Should be convenient for users to consume content within the channels that they are comfortable with

Occasional tweets on promoting blog content

Cross promoting other social channels, when relevant

Needs to be unique; not the same on FB

Optimize Google+ page with relevant links and content back to other channels

Add Google+ icons to hubThe expectations of life depend upon diligence; the mechanic that would perfect his work must first sharpen his tools.- Confucius

TOOLS TO HELP – SIMPLY MEASURED… send em’ a tweet @simplymeasured

TOOLS TO HELP – CROWDBOOSTER… send em’ a tweet @crowdbooster

TOOLS TO HELP – BUFFER APP… send em’ a tweet @bufferapp

5 Reasons Why Your Social Media Sucks

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5 Reasons Why Your Social Media Sucks