This document provides 5 ways for businesses to use social media to increase website traffic: 1) Use metrics and analytics to measure social media success; 2) Run ads on platforms like Facebook and LinkedIn to generate leads; 3) Create groups to build communities and engage fans; 4) Leverage story features to share content; 5) Grow audiences with video content like tutorials, testimonials, and live videos. It also discusses determining which social platforms are best based on business type, industry, and where customers engage online. Regularly analyzing key performance indicators is key to social media success.
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5 Ways To Use Social Media Webinar
1. 5 Ways to Use
Social Media to
Increase Traffic
to your Website
6. It depends on the following:
Are you B2B, B2C or D2C?
What Industry or Vertical are you in?
How Compliant is your industry?
Where do your current customers go?
Are your competitor's dominant?
Does your product or service fit?
What Social Media
Platforms Should
My Business Be
On?
9. Set up KPI’s and analyze
regularly for success.
01. METRICS
Great tool for storytelling
with motion and sound.
04. STORIES
Create a community and
engage with your fans.
03. GROUPS
To succeed on Social
you’ll need to run ads.
02. ADS & LEADS
Video will help you grow
your audience.
05. VIDEO