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Unit 7B:
Cognition: Thinking, Problem
Solving, Creativity, and
Language
Unit Overview
• Thinking
• Language
• Thinking and Language
Click on the any of the above hyperlinks to go to that section in the presentation.
Introduction
• Cognition (thinking)
• Cognitive psychologists
Thinking
Concepts
• Concepts
–Category hierarchies
–prototype
Solving Problems
Strategies
• Algorithms
–Step-by-step
• Heuristic
• Insight
Solving Problems
Creativity
• Creativity
• Strernberg’s five components
–Expertise
–Imaginative thinking skills
–A venturesome
personality
–Intrinsic motivation
–A creative environment
Solving Problems
Obstacles to Problem Solving
• Confirmation bias
• Fixation
–Mental set
–Functional fixedness
Making Decisions and Forming Judgments
Using and Misusing Heuristics
• The Representative Heuristic
Making Decisions and Forming Judgments
Using and Misusing Heuristics
• The Availability Heuristic
Making Decisions and Forming Judgments
Overconfidence
• Overconfidence
Making Decisions and Forming Judgments
The Belief Perseverance Phenomenon
• Belief perseverance
–Consider the
opposite
Making Decisions and Forming Judgments
The Perils and Powers of Intuition
• Intuition
–Unconscious intuition
Making Decisions and Forming Judgments
The Effects of Framing
• Framing
–Framing experiments
Language
Language
Introduction
• Language
Language Structure
Phonemes
• Phoneme
–English about 40 phonemes
–Learning another language’s
phonemes
Language Structure
Morphemes
• Morpheme
–Includes prefixes and suffixes
Language Structure
Grammar
• Grammar
–Semantics
–Syntax
Language Development
When Do We Learn Language?
• Receptive language
• Productive language
–Babbling stage
–One-word stage
–Two-word stage
–Telegraphic speech
Language Development
When Do We Learn Language?
Language Development
Explaining Language Development
• Skinner: Operant Learning
–Learning principles
• Association
• Imitation
• Reinforcement
Language Development
Explaining Language Development
• Chomsky: Inborn Universal Grammar
–Language acquisition device
–Universal grammar
Language Development
Explaining Language Development
• Statistical Learning and Critical
Periods
–Statistical learning
–Critical (sensitive) period
Thinking and Language
Language Influences Thinking
• Whorf’s linguistic determinism
• Bilingual advantage
Thinking in Images
• Implicit memory
Cognition
= the mental activities associated with
thinking, knowing, remembering, and
communicating.
Concept
= a mental grouping of similar objects,
events, ideas, or people.
Prototype
= a mental image or best example of a
category. Matching new items to a
prototype provides a quick and easy
method for sorting items into categories
(as when comparing feathered creatures
to a prototypical bird, such as a robin).
Algorithm
= a methodical, logical rule or procedure that
guarantees solving a particular problem.
Contrasts with the usually speedier – but
also more error-prone – use of heuristics.
Heuristic
= a simple thinking strategy that often allows
us to make judgments and solve problems
efficiently; usually speedier but also more
error-prone than algorithms.
Insight
= a sudden and often novel realization of the
solution to a problem; it contrasts with
strategy-based solutions.
Creativity
= the ability to produce novel and valuable
ideas.
Confirmation Bias
= a tendency to search for information that
supports our preconceptions and to ignore
or distort contradictory evidence.
Fixation
= the inability to see a problem from a new
perspective, by employing a different
mental set.
Mental Set
= a tendency to approach a problem in one
particular way, often a way that has been
successful in the past.
Functional Fixedness
= the tendency to think of things only in
terms of their usual functions; an
impediment to problem solving.
Representativeness Heuristic
= judging the likelihood of things in terms of
how well they seem to represent, or
match, particular prototypes; may lead us
to ignore other relevant information.
Availability Heuristic
= estimating the likelihood of events based
on their availability in memory; if instances
come readily to mind (perhaps because of
their vividness), we presume such events
are common
Overconfidence
= the tendency to be more confident that
correct – to over-estimate the accuracy of
our beliefs and judgments.
Belief Perseverance
= clinging to one’s initial conceptions after
the basis on which they are formed has
been discredited.
Intuition
= an effortless, immediate, automatic feeling
or thought, as contrasted with explicit,
conscious reasoning.
Framing
= the way an issue is posed; how an issue is
framed can significantly affect decisions
and judgments.
Language
= our spoken, written, or signed words and
the ways we combine them to
communicate meaning.
Phoneme
= in language, the smallest distinctive sound
unit.
Morpheme
= in a language, the smallest unit that
carries meaning; may be a word or a part
of a word (such as a prefix).
Grammar
= in a language, a system of rules that
enables us to communicate with and
understand others.
Semantics
= the set of rules by which we derive
meaning from morphemes, words, and
sentences in a given language; also, the
study of meaning.
Syntax
= the rules for combining words into
grammatically sensible sentences in a
given language.
Babbling Stage
= beginning at about 4 months, the stage of
speech development in which the infant
spontaneously utters various sounds at
first unrelated to the household language.
One-word Stage
= the stage in speech development, from
about age 1 to 2, during which a child
speaks mostly in single words.
Two-word Stage
= beginning about age 2, the stage in
speech development during which a child
speaks mostly two-word statements.
Telegraphic Speech
= early speech state in which a child speaks
like a telegram – “go car” – using mostly
nouns and verbs.
Linguistic Determinism
= Whorf’s hypothesis that language
determines the way we think.

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