This document discusses how companies can improve customer experience through the use of big data and analytics. It notes that social media and mobile technologies have empowered customers and changed expectations. Most companies lack visibility into the value of customer experience. The document promotes Oracle's customer experience (CX) solutions for smarter sales, commerce anywhere, and connected service through features such as predictive analytics, personalized experiences, and automated decisions. Case studies show how Oracle CX has helped companies increase revenue, reduce costs, and improve customer satisfaction.
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