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Want to Increase Funding for your
NPO? Start by Increasing your
Transparency
A G U I D E S T A R W E B I N A R
July 16, 2015
Jenny Taylor
Community
Manager
GuideStar
Our Panel
Jasmine
Marrow
Director,
Nonprofit
Strategy
GuideStar
Linda
Oatley
Director,
Partner
Services
Team
Global
Giving
Dolores Estrada
Manager,
Grants
Administration
The California
Endowment
Daren
Nordhagen
President
Foundant
Technologies
Updating your GuideStar
Profile
M A N A G E Y O U R O N L I N E I D E N T I T Y
Want to Increase Funding for your NPO? Start by Increasing your Transparency
How many nonprofits have updates their
profile?
• 100K Historically
• About 30K at Bronze, Silver, or Gold
• 85 of the top 100 branded nonprofits
How can you get to gold…and beyond
Bronze
Contact Info
Mission Statement
Area Served
Keywords
CEO Info
Board Info
Lists of Programs
Silver
Audited Financial
Statement OR
Fiscal Year
Revenue Sources
Expenses
Liabilities
Assets
Gold
Long term Goals
Strategies
Core
Competencies
Indicators
Progress in
reaching goals
Platinum
Quantitative
Programmatic
Metrics
Narrative to
explain your
metrics
Want to Increase Funding for your NPO? Start by Increasing your Transparency
Introducing Platinum!
• Prove your impact to relevant donors
• Publicly show you progress year to year
• Benchmark your own metrics against
peers
• Squash the Overhead Myth
New and Improved!
Stay Tuned…
THE CALIFORNIA ENDOWMENT’S MISSION IS TO EXPAND ACCESS TO
AFFORDABLE, QUALITY HEALTH CARE FOR UNDERSERVED INDIVIDUALS
AND COMMUNITIES AND TO PROMOTE FUNDAMENTAL
IMPROVEMENTS IN THE HEALTH STATUS OF ALL CALIFORNIANS.
Grantmaking at The Endowment
2, 006 Grants and contracts
totaling $187M
were approved last fiscal year
Application Requirement
Grant Due Diligence
Verify Tax Exempt Status at Intake, Proposal Review
and at Payment
Evaluate financial health of nonprofit
Board list review for conflicts
Funder Benefits
Save storage in our database
Information is reliable
Can leverage our knowledge of grantees with other funders
Use it to benchmark nonprofits (place based initiative)
Encourage field transparency
Other uses
Comparison of local nonprofits (Financial Scan)
Leveraging resources
Diversity Data Collection – Coming Soon
Resource Guide Available on Guidestar
990 White Paper: http://www.guidestar.org/ViewCmsFile.aspx?ContentID=4208
NPO Guide to Compensation
Issue: http://www.guidestar.org/ViewCmsFile.aspx?ContentID=3890
www.globalgiving.org
18
GlobalGiving is an online crowdfunding
community that connects nonprofit
organizations with a vast network of
individual and corporate supporters
around the world.
.
Want to Increase Funding for your NPO? Start by Increasing your Transparency
$185M
raised
from…
450K
donors
for….
12K
projects
in…
160+
countries.
Want to Increase Funding for your NPO? Start by Increasing your Transparency
Every organization
has a history.
© GlobalGiving and The Pongo Fund
GlobalGiving
& GuideStar
Join GlobalGiving
• Submit an application
www.globalgiving.org/apply
• Post a project
• Participate in an Open
Challenge
 $5,000
 40 donors
 2 weeks
• Bonus Prizes
• Matching Days
• Training & Support
Open Challenge
September deadline July 24th!
© GlobalGiving and Goodweave USA
26
Questions?
Please contact me at:
loatley@globalgiving.org
.
Benefits of Transparency
& Shared Data
presenting:
Daren Nordhagen, President
daren.nordhagen@foundant.com
28
Headquartered in Bozeman, MT
29
40 Total Employees
• For Grant Makers
• Released 2007
• 815 current clients
• 170,000 grant applications in last 12 months
• www.foundant.com
30
Grant Lifecycle Manager
• For Grant Seekers = Released 2015
• 14 current NPO clients
• www.granthub.com
31
GrantHub
Spring Training 2015 | March 22-25
Demo: Integrations with Transparency Data
Coming Soon:
Questions?

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Want to Increase Funding for your NPO? Start by Increasing your Transparency