8 social media trends that matter

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Addresses 8 social media trends that impact business: social analytics, video, social commerce, chat bots, mobile first, enterprise collaboration, employee advocacy and need to focus. Recommends how different types of businesses should focus their social media marketing on different social media platforms.

8 Social Media Trends
That Matter
And How they Apply to Business
@Laurie Shook

Where Shall We Start? Pick a picture, and away we go!

Big Data & Social Analytics
š Customer service, PR, Marketing earliest
“sweet spot” for social media
š Next phase: applying “Big Data”
available in social media to impact
other business areas
š Ticker Tags: Uses social media trends to
alert investors in advance of stock price
changes
š Other uses: Forecasting based on
weather; inventory; product
requirements; process improvement
Chewbacca Mom viral video &
Hasbro stock price

Video Comes Alive
š People remember 10% of what they
hear; 65% of what they see
š Infographics are 3X more likely to be
shared
š Live streaming took off with Periscope in
2015; Facebook Live brings easy video
creation and distribution to built-in
audience live & later
š Implications for business: Do visual
always. Do video now, as much as
possible. Do Facebook “Live” now. The Eye by Tony Tasset

Social Commerce
š $3.3 B in US Sales tracked to Social
media
š Facebook and YouTube introduced
360 ads for immersive experiences
š Pinterest drives $50 average sale
š 2 M pin product pins daily
š 93% use Pinterest for purchase
planning
š Introduced buyable pins
Source: Social Media
Today

Chats & Chat Bots Pique Curiosity
š Messaging Apps gaining strength
š WhatsApp, Facebook Messenger
š Chat bot – Chatter robot or conversational
agent
š Siri, Cortana, Alexa
š Automate routine transactions
š Save us from IVR jail!
Source: TechCrunch, 2016

Mobile Phone Lovers
š More Google searches occur on
mobile than desktop
š Nearly 80% of time on social is via
mobile
š Mobile ordering apps poular:
Starbucks, Dunkin Donuts, Chick-fil-A
š Implications. Your website MUST be
responsive or mobile friendly
š Implications: Plan to leverage
location information and evaluate
mobile ordering.
Mobile Phone Lovers,
Banksy, Bristol.

Social Comes to the Enterprise
š 2/3 of Social Media’s Value lies in
improving collaboration and
communications within and across
enterprises (McKinsey Global Institute)
š What’s the stumbling block?
Usability? Security? Purpose?
š Facebook for Business being trialed
š Potential for LinkedIn/Microsoft

What Social Media Strategies Should I Use
for My Business?
š Different trends apply to different
businesses
š Mobile ordering great for chain retail
š Video great for all types—solopreneur,
non-profit, SMB, enterprise
š Different platforms depending on business
š Should have a good business with a good
product before you focus too much on
social!
business2community

Social Media Can Overwhelm
30
20
18
14
0
10
20
30
40
50
60
70
80
90
Category 1
Chart Title
FB Instagram Snapchat Twitter
Average Minutes per day ranges
from 82 to 110 minutes

Prioritizing Focus Areas
Non-profit; Solopreneur SMB Enterprise
LinkedIN Sales; recruiting;
thought
leadership; Pulse
B2B Sales; Pulse;
recruiting
Facebook Events; ads;
posts; boost
Posts, Events;
boosts; ads;
Posts; Events;
boost; ads;
Posts; boosts;
ads;
Twitter News; events Amplification Customer
service; news
Instagram; If visual appeal If visual appeal If visual appeal B2C yes; B2B
depends
Pinterest If product
related
If product
related
Website Yes Maybe Yes Yes
Snapchat Marketers Dabble Research

8 Social Trends that Matter
And how they apply to business
Laurie Shook
Lauriejshook@gmail.com
@LaurieShook on Twitter and Facebook
972-767-9291

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原版一模一样【微信：741003700 】【英国伦敦南岸大学毕业证（lsbu毕业证书）成绩单】【微信：741003700 】学位证，留信学历认证（真实可查，永久存档）原件一模一样纸张工艺/offer、在读证明、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。本公司拥有海外各大学样板无数，能完美还原。 1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700 【主营项目】一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！二.真实使馆公证(即留学回国人员证明,不成功不收费) 三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度) 如果您处于以下几种情况： ◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】 ◇面对父母的压力，希望尽快拿到； ◇不清楚认证流程以及材料该如何准备； ◇回国时间很长，忘记办理； ◇回国马上就要找工作，办给用人单位看； ◇企事业单位必须要求办理的 ◇需要报考公务员、购买免税车、落转户口 ◇申请留学生创业基金留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才办理英国伦敦南岸大学毕业证（lsbu毕业证书）【微信：741003700 】外观非常简单，由纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。办理英国伦敦南岸大学毕业证（lsbu毕业证书）【微信：741003700 】格式相对统一，各专业都有相应的模板。通常包括以下部分：校徽：象征着学校的荣誉和传承。校名:学校英文全称授予学位：本部分将注明获得的具体学位名称。毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。办理英国伦敦南岸大学毕业证（lsbu毕业证书）【微信：741003700 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。综上所述，办理英国伦敦南岸大学毕业证（lsbu毕业证书）【微信：741003700 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。

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一比一原版英国伦敦南岸大学毕业证（lsbu毕业证书）如何办理

8 social media trends that matter

1. 8 Social Media Trends That Matter And How they Apply to Business @Laurie Shook

2. Where Shall We Start? Pick a picture, and away we go!

3. Big Data & Social Analytics š Customer service, PR, Marketing earliest “sweet spot” for social media š Next phase: applying “Big Data” available in social media to impact other business areas š Ticker Tags: Uses social media trends to alert investors in advance of stock price changes š Other uses: Forecasting based on weather; inventory; product requirements; process improvement Chewbacca Mom viral video & Hasbro stock price

4. Video Comes Alive š People remember 10% of what they hear; 65% of what they see š Infographics are 3X more likely to be shared š Live streaming took off with Periscope in 2015; Facebook Live brings easy video creation and distribution to built-in audience live & later š Implications for business: Do visual always. Do video now, as much as possible. Do Facebook “Live” now. The Eye by Tony Tasset

5. Social Commerce š $3.3 B in US Sales tracked to Social media š Facebook and YouTube introduced 360 ads for immersive experiences š Pinterest drives $50 average sale š 2 M pin product pins daily š 93% use Pinterest for purchase planning š Introduced buyable pins Source: Social Media Today

6. Chats & Chat Bots Pique Curiosity š Messaging Apps gaining strength š WhatsApp, Facebook Messenger š Chat bot – Chatter robot or conversational agent š Siri, Cortana, Alexa š Automate routine transactions š Save us from IVR jail! Source: TechCrunch, 2016

7. Mobile Phone Lovers š More Google searches occur on mobile than desktop š Nearly 80% of time on social is via mobile š Mobile ordering apps poular: Starbucks, Dunkin Donuts, Chick-fil-A š Implications. Your website MUST be responsive or mobile friendly š Implications: Plan to leverage location information and evaluate mobile ordering. Mobile Phone Lovers, Banksy, Bristol.

8. Social Comes to the Enterprise š 2/3 of Social Media’s Value lies in improving collaboration and communications within and across enterprises (McKinsey Global Institute) š What’s the stumbling block? Usability? Security? Purpose? š Facebook for Business being trialed š Potential for LinkedIn/Microsoft

9. Employee Advocacy š Employees have 10X the followers and 8X the social engagement as the brand š Apps exist that help curate, customize and track content for employees, such as SocialChorus š Successful example: Zappos š Mainstream examples, AT&T, Starbucks Social Media Today

10. What Social Media Strategies Should I Use for My Business? š Different trends apply to different businesses š Mobile ordering great for chain retail š Video great for all types—solopreneur, non-profit, SMB, enterprise š Different platforms depending on business š Should have a good business with a good product before you focus too much on social! business2community

11. Social Media Can Overwhelm 30 20 18 14 0 10 20 30 40 50 60 70 80 90 Category 1 Chart Title FB Instagram Snapchat Twitter Average Minutes per day ranges from 82 to 110 minutes

12. Prioritizing Focus Areas Non-profit; Solopreneur SMB Enterprise LinkedIN Sales; recruiting; thought leadership; Pulse B2B Sales; Pulse; recruiting Facebook Events; ads; posts; boost Posts, Events; boosts; ads; Posts; Events; boost; ads; Posts; boosts; ads; Twitter News; events Amplification Customer service; news Instagram; If visual appeal If visual appeal If visual appeal B2C yes; B2B depends Pinterest If product related If product related Website Yes Maybe Yes Yes Snapchat Marketers Dabble Research

13. 8 Social Trends that Matter And how they apply to business Laurie Shook Lauriejshook@gmail.com @LaurieShook on Twitter and Facebook 972-767-9291

8 social media trends that matter

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