9 Engagement Emails You Can Send To Your Mobile App Users
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The document provides 9 ideas for emails that app developers can send to their users to improve engagement. The ideas include welcoming new users, promoting app sharing with contests, offering giveaways to get users started, highlighting app features, introducing new features, gently re-engaging lapsed users, using humor to re-engage, offering discounts, and announcing app updates. It recommends making emails mobile-friendly and establishing an email cadence.
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9 Engagement Emails You Can Send To Your Mobile App Users
- 1. @APPBOYDAVE 9 EMAILS YOU CAN SEND TO YOUR USERS RIGHT NOW!
- 2. USING EMAIL AS PART OF YOUR APP ENGAGEMENT STRATEGY IS ESSENTIAL. Here are some ideas for you…
- 3. Onboard with a warm welcome @APPBOYDAVE OYSTER
- 4. Promote app sharing with a contest @APPBOYDAVE BLINKIST
- 5. Get people started with a giveaway @APPBOYDAVE TABLELIST
- 6. Highlight a feature in the app @APPBOYDAVE ZIFTIT
- 7. Introduce a brand new feature @APPBOYDAVE HOTEL TONIGHT
- 8. Re-engage with a gentle and personal nudge @APPBOYDAVE CUPS
- 9. Be silly / kitschy to re-engage @APPBOYDAVE MEOW (Caution: Know your user culture first)
- 10. Offer a discount (Hint: People like to save money) @APPBOYDAVE LUMOSITY
- 11. Announce an app update @APPBOYDAVE EVEREST
- 12. FINAL THOUGHTS Make your email templates MOBILE-FRIENDLY for smartphone + tablet; most people read email on their mobile device these days If possible, establish an EXPECTED CADENCE (i.e., weekly/monthly newsletter) with your emails DEEP LINK to content in the app from the email whenever possible @APPBOYDAVE
- 13. FOLLOW ME ON TWITTER! @APPBOYDAVE