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96% Not About Google

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This presentation was given during SMX Advanced Local University 2013 in Seattle Washington. The presentation has a heavy social focus on Pinterest, Facebook, Yelp, Siri, Apple Maps and Foursquare and we do our best to give alternative methods for traffic besides Google.

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96% Not About Google Matt Siltala, President matt@avalaunchmedia.com @Matt_Siltala

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@Matt_Siltala

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96% Not About Google

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@Matt_Siltala Who Is For?

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@Matt_Siltala

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@Matt_Siltala BOTH?

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@Matt_Siltala My FIL Pinterest Page

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@Matt_Siltala

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@Matt_Siltala WHY DOES WORK?

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@Matt_Siltala Because Images Spark Emotion

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@Matt_Siltala For Example

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@Matt_Siltala AND

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We Are Visual People

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96% Not About Google

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@Matt_Siltala - Case Studies

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@Matt_Siltala How To Infuse Personality -Naming of Boards -Descriptions -Know your Audience -Have a Theme -Tell a Story with your Brand -Be the Expert

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@Matt_Siltala For the Geeks

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@Matt_Siltala -Social Savvy Brand -Things You Can See Out Of A Plane -Art Customers Have Done

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@Matt_Siltala -Express Brand Through Popular Categories -how crafts are done with sharpies -home décor ideas using sharpies

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@Matt_Siltala Creative Ways To Get People To Use Your Products Drive Sales – How? People need to buy duct tape to do the crafts they pinned.

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@Matt_Siltala Any SEO Benefits?

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Your Title Here Traffic @Matt_Siltala

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Graphic Showing Time On Site @Matt_Siltala

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Shopify Stats @Matt_Siltala

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Tools To Grow Your Brand @Matt_Siltala • Content • Products • Influencers • Trends

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@Matt_Siltala Real Time “Alerts”

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@Matt_Siltala Know The Moment Someone Pins

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@Matt_Siltala Where to mine for Content ideas Etc. etc. etc

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Grow By Finding Influencers • PinReach • PinPuff Tools for finding out how powerful a Pinterest user is: @Matt_Siltala

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Analytics •Pinerly http://pinerly.com/pinalytics Fully integrated analytics platform for Pinterest @Matt_Siltala

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Other Free Facts and Tricks If you haven’t already heard...this is the place to find out if anyone is pinning anything from your site...or your competitor’s site. :) http://pinterest.com/source/YOURWEBSITE.com @Matt_Siltala

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SI on The Updates Google “Farmer” Update: Big Panda Makes Mountains and Molehills Google's Comin', Yo! Penguin Update Resources You C SEO is Dead! Long Live SEO! Be Semantic: How to Install Microdata

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@Matt_Siltala YELP/Apple Maps/Siri

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@Matt_Siltala Why Bother?

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@Matt_Siltala What We Know Works

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@Matt_Siltala Do You Rank Well Locally? = Rank Well On These Services

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@Matt_Siltala Not A Lot Has Changed • Having a physical location in the right city is paramount. • Categories are huge. • Citations and location data are still critical. • Quantity of reviews are still way more important than quality. •…and yes, proximity to centroid still has influence. (Slide source GetListed)

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@Matt_Siltala Other Tips For Digging Deeper • Whitespark Local Citation Finder • Brightlocal Citation Tracker • Google: "business name" + "phone number" • Organize citations so you can see NAP data errors • Clean up duplicates / erroneous citations

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@Matt_Siltala Fix Problems Check InfoGroup, Localeze & Acxiom for incorrect citation information • InfoGroup: http://expressupdateusa.com/ • Localeze: http://webapp.localeze.com/directory/get-started.aspx Channel partners get better pricing • Acxiom: http://mybusinesslistingmanager.com/ Duplicate citations are bad

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@Matt_Siltala Optimize Your Business

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@Matt_Siltala Constant Contact Survey • 50% see inaccurate listings for their business • 70% don’t have time to manage all the sites • 23% have a good sense listings drive traffic • 84% believe that having a mobile-able website is important • 25% know how to create a mobile optimized site • 62% think it is important to be seen on mobile apps • 85% believe more people will be looking for business on mobile sites

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@Matt_Siltala Ways To Optimize Your Site

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@Matt_Siltala Ways To Optimize Your Site

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@Matt_Siltala Review Number Counts

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@Matt_Siltala Claim Your Business Listings…. EVERYWHERE!

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96% Not About Google

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@Matt_Siltala What’s it going to take to get a 70 year old man checking in on Foursquare and posting to Twitter? A Reason

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@Matt_Siltala But I am a DUI or Divorce Attorney Why would anyone want to check in with us?

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96% Not About Google

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@Matt_Siltala5 Proprietary and Confidential. Copyright © 2013 BIA/Kelsey. All Rights Reserved. Media Used for Advertising or Promotion 55.0% 38.7% 36.8% 35.7% 34.7% 34.5% 31.5% 28.2% 27.2% 22.5% 22.3% 22.3% 22.0% 21.7% 21.0% 20.7% 20.5% 20.2% 20.0% 0% 10% 20% 30% 40% 50% 60% Facebook is now more widely used than ALL other media we survey (aside from websites) 19 different media are at 20%+ adoption rate (several are non-traditional “o w ned & earned media”)

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@Matt_Siltala21 Proprietary and Confidential. Copyright © 2013 BIA/Kelsey. All Rights Reserved. Primary Purpose of Facebook Page 41.7% 30.9% 19.4% 5.0% 2.2% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Acquire Build Awareness Build Community Retain Not sure Customer acquisition is now the #1 objective of SMBs using Facebook (up 15% wave-over-wave).

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@Matt_Siltala What Gets Shared and Seen? • Video • Photo • Links • Status • *Questions?

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@Matt_Siltala • Marketplace Ads Traditional ad unit, may be like or link oriented • Sponsored Stories Positioned like Marketplace, focused on content • Like Ads Leverage connections to grow fans • Promoted Posts and News Feed Ads Overcome ad blockers and leverage the news feed Facebook Ad Types

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@Matt_Siltala Marketplace Ads

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@Matt_Siltala Sponsored Stories

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@Matt_Siltala Like Ads

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@Matt_Siltala Promoted Posts

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@Matt_Siltala SIMPLE THINGS THAT KEEP THEM COMING BACK

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@Matt_Siltala Good Content + Good Promotion Will Always Win!

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@Matt_Siltala Download Here: http://avalaunchmedia.com/social- media-explained-ebooks

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Thank You! Matt Siltala, President matt@avalaunchmedia.com @Matt_Siltala

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96% Not About Google

Editor's Notes

  1. This fits perfectly for Foursquare