Rastar is an automotive marketing firm located in Salt Lake City with over 350 employees and $39 million in annual revenue. They have over 16 years of experience in automotive marketing and specialized capabilities including database management, creative services, variable digital printing, fulfillment solutions, and reporting. Rastar helps clients acquire, retain and convert customers through dynamic lead treatment models and one-to-one communication programs.
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The Rastar Philosophy
By “going beyond,” we will help you to:
• Acquire, retain and convert customers to high value
• Build a stronger dialogue with prospects and customers
• Send trigger-based messages that are unique and relevant
• Rank leads and focus the right energy in the right place
• Automate campaign management processes to maximize cost reduction
°Develop dialogue maps and business rules
°Provide 24-hour fulfillment turnaround
°Execute real-time tracking
• Significantly reduce the cost-per-lead/transaction
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Rastar Capabilities
Lead Treatment Models
• Experience in dynamic lead treatment models
• Applied at both dealership and national levels
• Dialogue-driven: Action>Reaction>Feedback
• Integrated with teleservices capabilities
• Multi-channel approach: Print, E-mail, Phone
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Rastar Capabilities
Creative Services
• Creative personnel with strong direct response experience
• Understanding of database and variable data marketing
• Experience in multiple direct response mediums
• Staff includes copywriters, art directors, interactive designers
• Strategy and creative teams work in tandem
• Shorter time from concept to market
• Co-develop solutions for other marketing firms
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Rastar Capabilities
Variable Digital Printing
• Case Study: O.C. Tanner Recognition
° Leading Fortune 500 recognition company needed help
° Old system relied on warehousing printed catalogs
° Printed supplies would quickly become obsolete
° Moved to digital print-on-demand program
° Today, orders are received, printed and fulfilled same day
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Rastar Capabilities
Blended Solutions
• Case Study: University of Phoenix Lead Generation
• Part of variable/static balanced testing strategy
• Variable pieces targeted to high-value leads
• Offset pieces targeted to low-value leads
• High-volume monthly output
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Rastar Capabilities
Report Generation
• Back-end reporting is a top priority
° Standard reports
° Custom reports
° Ad hoc
• Rastar Web tools built with full reporting functions
• Available in both print and online formats
• Reports analysis is part of the program
• Constantly measure success
• Alter programs as dictated by results
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Rastar Capabilities
Summary
• Continually push the boundaries of possibility
• Experts in database marketing strategy
• Leader in variable digital printing solutions
• Creative solutions built around the strategy
• Print, promotional and custom fulfillment services
• Fulfillment programs built around one-to-one programs
• Quick turnaround on orders and fulfillment
• Broad range of core in-house services streamlines efforts