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A BarCamp talk on Social Search

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Brynn Evans
Brynn Evans

This was a talk on social search that I gave at BarCamp San Diego 4 on Nov 15, 2008. It included a brief overview of my research on the role of social interactions in search, followed by a review of current \"social search\" engines. (Hint: I\'m interested in Friendfeed\'s model of social search above all others).

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Photo Credit: David Wild Social Social Brynn M. Evans UC San Diego BarCampSD4 http://brynnevans.com Nov 15, 2008 bmevans@gmail.com
Photo Credit: Image Source
Search is an extended process.
Search can be social.
The Study
The Survey We sought the context and purpose of the search experience.
The Survey We sought the context and purpose of the search experience.
The Survey We sought the context and purpose of the search experience. BEFORE DURING AFTER
The Survey We sought the context and purpose of the search experience. • when did the episode occur? BEFORE • what were you doing before the search? • did you talk with anyone prior to searching? DURING AFTER
The Survey We sought the context and purpose of the search experience. • when did the episode occur? BEFORE • what were you doing before the search? • did you talk with anyone prior to searching? DURING • what steps did you take in your search? • did you interact with anyone? AFTER
The Survey We sought the context and purpose of the search experience. • when did the episode occur? BEFORE • what were you doing before the search? • did you talk with anyone prior to searching? DURING • what steps did you take in your search? • did you interact with anyone? • what did you do immediately after? AFTER • did you share your results with anyone?
Subject Sample • N = 150 • Anonymous, English-speaking users • diverse backgrounds Profession Employer 9% Education Universities (London, Illinois, Missouri, Northeastern) 9% Financial Liberty Mutual, Ernst & Young 7% Healthcare ChartOne Inc, Mid State Health Systems 6% Govt. Agency IRS, US Army, Navy, Air Force, Dept of Commerce 6% Software Oracle, EA Games 6% Retail Target, Circuit City 5% Research LexisNexis, GE Plastics
Subject Sample $41.50 http://bit.ly/mturk • N = 150 • Anonymous, English-speaking users • diverse backgrounds Profession Employer 9% Education Universities (London, Illinois, Missouri, Northeastern) 9% Financial Liberty Mutual, Ernst & Young 7% Healthcare ChartOne Inc, Mid State Health Systems 6% Govt. Agency IRS, US Army, Navy, Air Force, Dept of Commerce 6% Software Oracle, EA Games 6% Retail Target, Circuit City 5% Research LexisNexis, GE Plastics
Subject Sample $41.50 http://bit.ly/mturk • N = 150 • Anonymous, English-speaking users • diverse backgrounds Profession Employer 9% Education Universities (London, Illinois, Missouri, Northeastern) 9% Financial Liberty Mutual, Ernst & Young 7% Healthcare ChartOne Inc, Mid State Health Systems 6% Govt. Agency IRS, US Army, Navy, Air Force, Dept of Commerce 6% Software Oracle, EA Games 6% Retail Target, Circuit City 5% Research LexisNexis, GE Plastics
Subject Sample $41.50 http://bit.ly/mturk • N = 150 • Anonymous, English-speaking users • diverse backgrounds Profession Employer 9% Education Universities (London, Illinois, Missouri, Northeastern) 9% Financial Liberty Mutual, Ernst & Young 7% Healthcare ChartOne Inc, Mid State Health Systems 6% Govt. Agency IRS, US Army, Navy, Air Force, Dept of Commerce 6% Software Oracle, EA Games 6% Retail Target, Circuit City 5% Research LexisNexis, GE Plastics
Subject Sample $41.50 http://bit.ly/mturk • N = 150 • Anonymous, English-speaking users • diverse backgrounds Profession Employer 9% Education Universities (London, Illinois, Missouri, Northeastern) 9% Financial Liberty Mutual, Ernst & Young 7% Healthcare ChartOne Inc, Mid State Health Systems 6% Govt. Agency IRS, US Army, Navy, Air Force, Dept of Commerce 6% Software Oracle, EA Games 6% Retail Target, Circuit City 5% Research LexisNexis, GE Plastics
Subject Sample $41.50 http://bit.ly/mturk • N = 150 • Anonymous, English-speaking users • diverse backgrounds Profession Employer 9% Education Universities (London, Illinois, Missouri, Northeastern) 9% Financial Liberty Mutual, Ernst & Young 7% Healthcare ChartOne Inc, Mid State Health Systems 6% Govt. Agency IRS, US Army, Navy, Air Force, Dept of Commerce 6% Software Oracle, EA Games 6% Retail Target, Circuit City 5% Research LexisNexis, GE Plastics
externally-motivated searchers self-motivated searchers
externally-motivated searchers self-motivated searchers specific request from a boss, customer, or client
externally-motivated searchers self-motivated searchers specific request from a boss, customer, or client Photo Credit: tuexperto_com5
externally-motivated searchers self-motivated searchers specific request from a boss, self-initiated search for personal or customer, or client work related information Photo Credit: tuexperto_com5
externally-motivated searchers self-motivated searchers specific request from a boss, self-initiated search for personal or customer, or client work related information Photo Credit: tuexperto_com5 Photo Credit: Peter Voerman
Pre-search social interactions are prevalent Almost half of our sample interacted with other prior to searching. externally-motivated self-motivated
Pre-search social interactions are prevalent Almost half of our sample interacted with other prior to searching. externally-motivated self-motivated 70% 30%
Pre-search social interactions are prevalent Almost half of our sample interacted with other prior to searching. externally-motivated self-motivated 70% 30% 1. seek advice 2. brainstorm 3. collect search tips (e.g., keywords, URLs)
During-search social interactions are prevalent ...for “informational” or “exploratory” searches = undefined information need externally-motivated self-motivated Photo Credit: Children at Risk Foundation
During-search social interactions are prevalent ...for “informational” or “exploratory” searches = undefined information need externally-motivated self-motivated
During-search social interactions are prevalent ...for “informational” or “exploratory” searches = undefined information need externally-motivated self-motivated
Post-search social interactions are prevalent Over half of users shared information with others externally-motivated self-motivated
Post-search social interactions are prevalent Over half of users shared information with others externally-motivated self-motivated 83% 48%
Post-search social interactions are prevalent Over half of users shared information with others externally-motivated self-motivated 83% 48% 1. obligation 2. thought others would be interested 3. to get feedback
What is social search ?
social search : accessing information through social resources Social resources: • people • online social networks • discussion forums • archived conversations
social search : accessing information through social resources Social resources: • people • online social networks • discussion forums • archived conversations
social search : accessing information through social resources Social resources: Interactions: • people • explicit or implicit • online social networks • co-located or remote • discussion forums • synchronous or asynchronous • archived conversations • online or offline
Many factors are involved in getting information from social resources.
Photo Credit: Brian Talbot Information
Photo Credit: Brian Talbot Information Photo Credit: David Wild People
Photo Credit: Brian Talbot Information Photo Credit: David Wild People Photo Credit:LuckyGun Culture
Photo Credit: Brian Talbot Information Photo Credit: David Wild People Photo Credit: Paata Vardanashvili Culture
Photo Credit: Brian Talbot Information Photo Credit: David Wild People Photo Credit: Paata Vardanashvili Technology Photo Credit: Generation X-Ray Culture
Current state of social search?
Is social search a “people search” engine?
Is social search “people-powered” search?
Is social search wiki-edited search listings?
Is social search finding “the pulse of the web”?
Is social search outsourced question-answering?
Is social search search within your social network?
Thank you #barcampsd4! Short summary of my research: http://brynnevans.com/blog/2008/10/15/user-needs-during-social-search/ http://asc-parc.blogspot.com/2008/10/user-needs-during-social-search.html Link to the paper: http://brynnevans.com/papers/social-search-cscw08-preprint.pdf Link to the (more academic) slides: http://www.slideshare.net/bmevans/towards-a-model-of-understanding-social-search-presentation/ Link to the Interactions Magazine article: http://interactions.acm.org/content/?p=1189

More Related Content

A BarCamp talk on Social Search

  • 1. Photo Credit: David Wild Social Social Brynn M. Evans UC San Diego BarCampSD4 http://brynnevans.com Nov 15, 2008 bmevans@gmail.com
  • 3. Search is an extended process.
  • 4. Search can be social.
  • 6. The Survey We sought the context and purpose of the search experience.
  • 7. The Survey We sought the context and purpose of the search experience.
  • 8. The Survey We sought the context and purpose of the search experience. BEFORE DURING AFTER
  • 9. The Survey We sought the context and purpose of the search experience. • when did the episode occur? BEFORE • what were you doing before the search? • did you talk with anyone prior to searching? DURING AFTER
  • 10. The Survey We sought the context and purpose of the search experience. • when did the episode occur? BEFORE • what were you doing before the search? • did you talk with anyone prior to searching? DURING • what steps did you take in your search? • did you interact with anyone? AFTER
  • 11. The Survey We sought the context and purpose of the search experience. • when did the episode occur? BEFORE • what were you doing before the search? • did you talk with anyone prior to searching? DURING • what steps did you take in your search? • did you interact with anyone? • what did you do immediately after? AFTER • did you share your results with anyone?
  • 12. Subject Sample • N = 150 • Anonymous, English-speaking users • diverse backgrounds Profession Employer 9% Education Universities (London, Illinois, Missouri, Northeastern) 9% Financial Liberty Mutual, Ernst & Young 7% Healthcare ChartOne Inc, Mid State Health Systems 6% Govt. Agency IRS, US Army, Navy, Air Force, Dept of Commerce 6% Software Oracle, EA Games 6% Retail Target, Circuit City 5% Research LexisNexis, GE Plastics
  • 13. Subject Sample $41.50 http://bit.ly/mturk • N = 150 • Anonymous, English-speaking users • diverse backgrounds Profession Employer 9% Education Universities (London, Illinois, Missouri, Northeastern) 9% Financial Liberty Mutual, Ernst & Young 7% Healthcare ChartOne Inc, Mid State Health Systems 6% Govt. Agency IRS, US Army, Navy, Air Force, Dept of Commerce 6% Software Oracle, EA Games 6% Retail Target, Circuit City 5% Research LexisNexis, GE Plastics
  • 14. Subject Sample $41.50 http://bit.ly/mturk • N = 150 • Anonymous, English-speaking users • diverse backgrounds Profession Employer 9% Education Universities (London, Illinois, Missouri, Northeastern) 9% Financial Liberty Mutual, Ernst & Young 7% Healthcare ChartOne Inc, Mid State Health Systems 6% Govt. Agency IRS, US Army, Navy, Air Force, Dept of Commerce 6% Software Oracle, EA Games 6% Retail Target, Circuit City 5% Research LexisNexis, GE Plastics
  • 15. Subject Sample $41.50 http://bit.ly/mturk • N = 150 • Anonymous, English-speaking users • diverse backgrounds Profession Employer 9% Education Universities (London, Illinois, Missouri, Northeastern) 9% Financial Liberty Mutual, Ernst & Young 7% Healthcare ChartOne Inc, Mid State Health Systems 6% Govt. Agency IRS, US Army, Navy, Air Force, Dept of Commerce 6% Software Oracle, EA Games 6% Retail Target, Circuit City 5% Research LexisNexis, GE Plastics
  • 16. Subject Sample $41.50 http://bit.ly/mturk • N = 150 • Anonymous, English-speaking users • diverse backgrounds Profession Employer 9% Education Universities (London, Illinois, Missouri, Northeastern) 9% Financial Liberty Mutual, Ernst & Young 7% Healthcare ChartOne Inc, Mid State Health Systems 6% Govt. Agency IRS, US Army, Navy, Air Force, Dept of Commerce 6% Software Oracle, EA Games 6% Retail Target, Circuit City 5% Research LexisNexis, GE Plastics
  • 17. Subject Sample $41.50 http://bit.ly/mturk • N = 150 • Anonymous, English-speaking users • diverse backgrounds Profession Employer 9% Education Universities (London, Illinois, Missouri, Northeastern) 9% Financial Liberty Mutual, Ernst & Young 7% Healthcare ChartOne Inc, Mid State Health Systems 6% Govt. Agency IRS, US Army, Navy, Air Force, Dept of Commerce 6% Software Oracle, EA Games 6% Retail Target, Circuit City 5% Research LexisNexis, GE Plastics
  • 18. externally-motivated searchers self-motivated searchers
  • 19. externally-motivated searchers self-motivated searchers specific request from a boss, customer, or client
  • 20. externally-motivated searchers self-motivated searchers specific request from a boss, customer, or client Photo Credit: tuexperto_com5
  • 21. externally-motivated searchers self-motivated searchers specific request from a boss, self-initiated search for personal or customer, or client work related information Photo Credit: tuexperto_com5
  • 22. externally-motivated searchers self-motivated searchers specific request from a boss, self-initiated search for personal or customer, or client work related information Photo Credit: tuexperto_com5 Photo Credit: Peter Voerman
  • 23. Pre-search social interactions are prevalent Almost half of our sample interacted with other prior to searching. externally-motivated self-motivated
  • 24. Pre-search social interactions are prevalent Almost half of our sample interacted with other prior to searching. externally-motivated self-motivated 70% 30%
  • 25. Pre-search social interactions are prevalent Almost half of our sample interacted with other prior to searching. externally-motivated self-motivated 70% 30% 1. seek advice 2. brainstorm 3. collect search tips (e.g., keywords, URLs)
  • 26. During-search social interactions are prevalent ...for “informational” or “exploratory” searches = undefined information need externally-motivated self-motivated Photo Credit: Children at Risk Foundation
  • 27. During-search social interactions are prevalent ...for “informational” or “exploratory” searches = undefined information need externally-motivated self-motivated
  • 28. During-search social interactions are prevalent ...for “informational” or “exploratory” searches = undefined information need externally-motivated self-motivated
  • 29. Post-search social interactions are prevalent Over half of users shared information with others externally-motivated self-motivated
  • 30. Post-search social interactions are prevalent Over half of users shared information with others externally-motivated self-motivated 83% 48%
  • 31. Post-search social interactions are prevalent Over half of users shared information with others externally-motivated self-motivated 83% 48% 1. obligation 2. thought others would be interested 3. to get feedback
  • 32. What is social search ?
  • 33. social search : accessing information through social resources Social resources: • people • online social networks • discussion forums • archived conversations
  • 34. social search : accessing information through social resources Social resources: • people • online social networks • discussion forums • archived conversations
  • 35. social search : accessing information through social resources Social resources: Interactions: • people • explicit or implicit • online social networks • co-located or remote • discussion forums • synchronous or asynchronous • archived conversations • online or offline
  • 36. Many factors are involved in getting information from social resources.
  • 37. Photo Credit: Brian Talbot Information
  • 38. Photo Credit: Brian Talbot Information Photo Credit: David Wild People
  • 39. Photo Credit: Brian Talbot Information Photo Credit: David Wild People Photo Credit:LuckyGun Culture
  • 40. Photo Credit: Brian Talbot Information Photo Credit: David Wild People Photo Credit: Paata Vardanashvili Culture
  • 41. Photo Credit: Brian Talbot Information Photo Credit: David Wild People Photo Credit: Paata Vardanashvili Technology Photo Credit: Generation X-Ray Culture
  • 42. Current state of social search?
  • 43. Is social search a “people search” engine?
  • 44. Is social search “people-powered” search?
  • 45. Is social search wiki-edited search listings?
  • 46. Is social search finding “the pulse of the web”?
  • 47. Is social search outsourced question-answering?
  • 48. Is social search search within your social network?
  • 49. Thank you #barcampsd4! Short summary of my research: http://brynnevans.com/blog/2008/10/15/user-needs-during-social-search/ http://asc-parc.blogspot.com/2008/10/user-needs-during-social-search.html Link to the paper: http://brynnevans.com/papers/social-search-cscw08-preprint.pdf Link to the (more academic) slides: http://www.slideshare.net/bmevans/towards-a-model-of-understanding-social-search-presentation/ Link to the Interactions Magazine article: http://interactions.acm.org/content/?p=1189