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“A comparative study on customer preference between Whatsapp and Hike messenger of Kadi city”

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Bhavik Parmar
Bhavik Parmar

A presentation on “A comparative study on customer preference between Whatsapp and Hike messenger of Kadi city”

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A Research Project Report On “A comparative study on customer preference between Whatsapp and Hike messenger of Kadi city” SUBMITTED TO: KADI SARVA VISHWAVIDYALAY UNIVERSITY, GANDHINAGAR. SUBMITTED BY: NO NAME EXAM NO 1. Parmar Bhavik D. 633 2. Parmar Harish V. 634 3. Patel Paresh J. 649 4 Rabari Vijay A. 670 5. Thakor Arvind J. 701 N.P COLLEGE OF COMPUTER STUDIES AND MANAGEMENT, KADI. (B.B.A PROGRAMME)
OBJECTIVE OF THE STUDY Primary objective: Most preferred Mobile Messaging Application between WhatsApp and Hike. Secondary objectives:  Find out which type of application people are using right now  To determine which kind of problem facing while using instant messaging app  To determine which type of technology through people want to touch with their colleagues.  To know awareness level of hike messenger and whatsapp.
Research Title: “A comparative study on customer preference between Whatsapp and Hike messenger of Kadi city” Population Definition:  College going students at Kadi area  Youth & Professionals using Smartphones(M/F) RESEARCH DESIGN Descriptive design: single cross sectional design SAMPLING TECHNIQUE Non-probability: Convenience Sampling Method SAMPLE SIZE 200 Users SAMPLING UNTIS Whatsapp and Hike messenger users in Kadi area
5.1 LITERATURE REVIEW 1. Mr. Muftahu Baba Abubakar, (March, 2015) “Comparative survey on Latest Mobile application for Customer Preference”, 2. Prof. Jashandeep Singh, (April, 2014) “Mobile messaging through android phones: an empirical study to unveil the reasons behind the most preferred mobile messaging application used by college going students” 3. Prof. Arvinder Kour Mehta, (April, 2015) “Influence of Online Chat App on Personal Development of Engineering Students”
Q – 1. Do you want to be in touch with people by using technology? 100% 0% Want to touch with people by using technology Yes No
Q – 2. What do you prefer more for staying in touch with people on your phone? (Rank 1 to 5) 57 90 21 23 9 57 38 36 44 25 54 37 40 43 26 23 20 47 71 39 9 15 56 19 101 INSTANT MESSAGING APP VOICE CALLS VIDEO CALLS SMS EMAIL What do you prefer more for staying in touch with people on your phone 1 2 3 4 5
Q – 3. Which social messaging app do you use? 0 10 20 30 40 50 60 70 80 90 100 WHATSAPP FACEBOOK WECHAT HIKE BBM YAHOO MESSENGERS LINE VIBER OTHER 98.5 95 33 78.5 3 7.5 21 20.5 13.5 1.5 5 67 21.5 97 92.5 79 79.5 86.5 Which app they are using User(%) Non User(%)
Q – 4. Rank the following chatting application according to your preference. (Rank 1 to 10)
Q – 5. Do you have Hike and WhatsApp both in your smartphone? 61% 39% Do you have whatsapp and hike both in your smartphone? Yes No
Hike 39% Whatsapp -1% Not applicable 61% If your answer is No then which one you are not using right now? Q –6. If your answer is No then which one you are not using right now?
0 20 40 60 80 100 120 140 160 180 200 DID NOT KNOW SUCH APP IS EXISTED NOT ENOUGH FRIENDS USING THE SAME APPLICATION NO DATA PLAN/LACK OF EASY ACCESS TO WI-FI CONSUME MORE RAM LARGE SIZE OF APP 13 42 19 34 13 62 34 57 40 61 125 124 124 126 126 0 0 0 0 00 0 0 0 0 200 200 200 200 200 1 Reason behind not using hike and whatsapp Problem for hike No problem for hike Not applicable Problem for whatsapp No Problem for whatsapp Not applicable #REF! Q –7. Reasons behind not using these app?
Q –8. How long do you have the experience of using Hike and WhatsApp? 0 10 20 30 40 50 60 70 80 NOT APPLICABLE LESS THAN 1 YEAR 1-2 YEARS 2-3 YEARS MORE THAN 3 YEARS 74 67 41 15 3 0 30 53 71 46 Experience of using Hike and Whatsapp Hike whatsapp
Q –9. How would you rate Hike Direct feature provided by Hike? 26% 43% 26% 4% 1% Rate Hike direct feature Very good good average bad very bad
Q –10. Please mark your satisfaction level in relation to following parameters: For WhatsApp 0 0.5 1 1.5 2 2.5 3 USER FRIENDLY INTERFACE GROUP CHATTING SPEED VOICE CALLS SHARING (E.G. VIDEO, AUDIO, PHOTO, ETC.) SUPPORT DIFFERENT OS 1.93 1.82 1.98 2.43 2.14 2.7 Satisfaction level for whatsapp Mean
Q –10. Please mark your satisfaction level in relation to following parameters: For Hike Messenger 0 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 1.8 USER FRIENDLY INTERFACE GROUP CHATTING SPEED VOICE CALLS SHARING (E.G. VIDEO, AUDIO, PHOTO, ETC.) SUPPORT DIFFERENT OS 1.15 1.14 1.2 1.53 1.33 1.77 Satisfaction level for Hike Messenger Mean
11. Which one you most recommend to your friends and family member? Why? Hike, 17, 8% Whatsapp, 183, 92% Hike Whatsapp
POSITIVE FINDINGS AND OBSERVATION  As per our research most of people prefer more staying in touch with people by using technological mode is “Voice call” and Second one is “Instant Messaging app” and last ranked got “email” it may because it is time consuming.  Most of the respondent are giving first priority to whatsapp.  We haven’t find anyone who tells us he/she don’t know about whatsapp.  Most of people tell us Hike provides more securities than whatsapp, mostly when they are using Wi-Fi.  Out of 200 respondent 13 people don’t know about hike messenger. It may lack of marketing.  On the basis of IM alternative there are many app available which provides same and more feature than hike and whatsapp which is Wechat, Line, Skype, Dingtone, Viber, etc. and these are the most competitor in market.  Whatsapp and Facebook is much older and have captured whole market although hike got 3rd position in rank in our research.  In our research the most used application by the respondent is: whatsapp, Facebook Messenger, Wechat, Line, Viber, and Hike. Other (Recommended by the respondent)-Skype, Instagram, Dingtone, and Imo.
NEGATIVE FINDINGS AND OBSERVATION  There many user of whatsapp tell us whatsapp does not provide more security and leaks their data while using Wi-Fi.  While many user notice hike messenger consumer more RAM on low ended device.  On hike too many people give their response ‘not enough friend using same application” so we are not using it.  While some people don’t know about hike which means hike need to take care behind marketing.  In hike most of people does not satisfied with supporting different OS, which means in some OS hike messenger is not available so people can’t use it. The same thing also applicable for whatsapp.  Out of 127 respondent of hike 5 respondent find voice calls is not good in hike.  Where in whatsapp out of 200 respondent only 8 respondent highly dissatisfied with voice calls of whatsapp.
CONCLUSION AND SUGGESTIONS Throughout the study we came to know that WhatsApp has been in market for quite some time and is being used by most and offers simple interface for text messaging. With increasing smartphone market WhatsApp has captured the market but Hike Messenger still new although they have beat Wechat, line, yahoo messenger, BBM, and Viber and got 3rd ranked in our research. It shows that Hike Company doing something innovating to beat their competitor but company has to keep innovating to maintain the satisfactory level of existing customers.
“A comparative study on customer preference between Whatsapp and Hike messenger of Kadi city”

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“A comparative study on customer preference between Whatsapp and Hike messenger of Kadi city”

  • 1. A Research Project Report On “A comparative study on customer preference between Whatsapp and Hike messenger of Kadi city” SUBMITTED TO: KADI SARVA VISHWAVIDYALAY UNIVERSITY, GANDHINAGAR. SUBMITTED BY: NO NAME EXAM NO 1. Parmar Bhavik D. 633 2. Parmar Harish V. 634 3. Patel Paresh J. 649 4 Rabari Vijay A. 670 5. Thakor Arvind J. 701 N.P COLLEGE OF COMPUTER STUDIES AND MANAGEMENT, KADI. (B.B.A PROGRAMME)
  • 2. OBJECTIVE OF THE STUDY Primary objective: Most preferred Mobile Messaging Application between WhatsApp and Hike. Secondary objectives:  Find out which type of application people are using right now  To determine which kind of problem facing while using instant messaging app  To determine which type of technology through people want to touch with their colleagues.  To know awareness level of hike messenger and whatsapp.
  • 3. Research Title: “A comparative study on customer preference between Whatsapp and Hike messenger of Kadi city” Population Definition:  College going students at Kadi area  Youth & Professionals using Smartphones(M/F) RESEARCH DESIGN Descriptive design: single cross sectional design SAMPLING TECHNIQUE Non-probability: Convenience Sampling Method SAMPLE SIZE 200 Users SAMPLING UNTIS Whatsapp and Hike messenger users in Kadi area
  • 4. 5.1 LITERATURE REVIEW 1. Mr. Muftahu Baba Abubakar, (March, 2015) “Comparative survey on Latest Mobile application for Customer Preference”, 2. Prof. Jashandeep Singh, (April, 2014) “Mobile messaging through android phones: an empirical study to unveil the reasons behind the most preferred mobile messaging application used by college going students” 3. Prof. Arvinder Kour Mehta, (April, 2015) “Influence of Online Chat App on Personal Development of Engineering Students”
  • 5. Q – 1. Do you want to be in touch with people by using technology? 100% 0% Want to touch with people by using technology Yes No
  • 6. Q – 2. What do you prefer more for staying in touch with people on your phone? (Rank 1 to 5) 57 90 21 23 9 57 38 36 44 25 54 37 40 43 26 23 20 47 71 39 9 15 56 19 101 INSTANT MESSAGING APP VOICE CALLS VIDEO CALLS SMS EMAIL What do you prefer more for staying in touch with people on your phone 1 2 3 4 5
  • 7. Q – 3. Which social messaging app do you use? 0 10 20 30 40 50 60 70 80 90 100 WHATSAPP FACEBOOK WECHAT HIKE BBM YAHOO MESSENGERS LINE VIBER OTHER 98.5 95 33 78.5 3 7.5 21 20.5 13.5 1.5 5 67 21.5 97 92.5 79 79.5 86.5 Which app they are using User(%) Non User(%)
  • 8. Q – 4. Rank the following chatting application according to your preference. (Rank 1 to 10)
  • 9. Q – 5. Do you have Hike and WhatsApp both in your smartphone? 61% 39% Do you have whatsapp and hike both in your smartphone? Yes No
  • 10. Hike 39% Whatsapp -1% Not applicable 61% If your answer is No then which one you are not using right now? Q –6. If your answer is No then which one you are not using right now?
  • 11. 0 20 40 60 80 100 120 140 160 180 200 DID NOT KNOW SUCH APP IS EXISTED NOT ENOUGH FRIENDS USING THE SAME APPLICATION NO DATA PLAN/LACK OF EASY ACCESS TO WI-FI CONSUME MORE RAM LARGE SIZE OF APP 13 42 19 34 13 62 34 57 40 61 125 124 124 126 126 0 0 0 0 00 0 0 0 0 200 200 200 200 200 1 Reason behind not using hike and whatsapp Problem for hike No problem for hike Not applicable Problem for whatsapp No Problem for whatsapp Not applicable #REF! Q –7. Reasons behind not using these app?
  • 12. Q –8. How long do you have the experience of using Hike and WhatsApp? 0 10 20 30 40 50 60 70 80 NOT APPLICABLE LESS THAN 1 YEAR 1-2 YEARS 2-3 YEARS MORE THAN 3 YEARS 74 67 41 15 3 0 30 53 71 46 Experience of using Hike and Whatsapp Hike whatsapp
  • 13. Q –9. How would you rate Hike Direct feature provided by Hike? 26% 43% 26% 4% 1% Rate Hike direct feature Very good good average bad very bad
  • 14. Q –10. Please mark your satisfaction level in relation to following parameters: For WhatsApp 0 0.5 1 1.5 2 2.5 3 USER FRIENDLY INTERFACE GROUP CHATTING SPEED VOICE CALLS SHARING (E.G. VIDEO, AUDIO, PHOTO, ETC.) SUPPORT DIFFERENT OS 1.93 1.82 1.98 2.43 2.14 2.7 Satisfaction level for whatsapp Mean
  • 15. Q –10. Please mark your satisfaction level in relation to following parameters: For Hike Messenger 0 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 1.8 USER FRIENDLY INTERFACE GROUP CHATTING SPEED VOICE CALLS SHARING (E.G. VIDEO, AUDIO, PHOTO, ETC.) SUPPORT DIFFERENT OS 1.15 1.14 1.2 1.53 1.33 1.77 Satisfaction level for Hike Messenger Mean
  • 16. 11. Which one you most recommend to your friends and family member? Why? Hike, 17, 8% Whatsapp, 183, 92% Hike Whatsapp
  • 17. POSITIVE FINDINGS AND OBSERVATION  As per our research most of people prefer more staying in touch with people by using technological mode is “Voice call” and Second one is “Instant Messaging app” and last ranked got “email” it may because it is time consuming.  Most of the respondent are giving first priority to whatsapp.  We haven’t find anyone who tells us he/she don’t know about whatsapp.  Most of people tell us Hike provides more securities than whatsapp, mostly when they are using Wi-Fi.  Out of 200 respondent 13 people don’t know about hike messenger. It may lack of marketing.  On the basis of IM alternative there are many app available which provides same and more feature than hike and whatsapp which is Wechat, Line, Skype, Dingtone, Viber, etc. and these are the most competitor in market.  Whatsapp and Facebook is much older and have captured whole market although hike got 3rd position in rank in our research.  In our research the most used application by the respondent is: whatsapp, Facebook Messenger, Wechat, Line, Viber, and Hike. Other (Recommended by the respondent)-Skype, Instagram, Dingtone, and Imo.
  • 18. NEGATIVE FINDINGS AND OBSERVATION  There many user of whatsapp tell us whatsapp does not provide more security and leaks their data while using Wi-Fi.  While many user notice hike messenger consumer more RAM on low ended device.  On hike too many people give their response ‘not enough friend using same application” so we are not using it.  While some people don’t know about hike which means hike need to take care behind marketing.  In hike most of people does not satisfied with supporting different OS, which means in some OS hike messenger is not available so people can’t use it. The same thing also applicable for whatsapp.  Out of 127 respondent of hike 5 respondent find voice calls is not good in hike.  Where in whatsapp out of 200 respondent only 8 respondent highly dissatisfied with voice calls of whatsapp.
  • 19. CONCLUSION AND SUGGESTIONS Throughout the study we came to know that WhatsApp has been in market for quite some time and is being used by most and offers simple interface for text messaging. With increasing smartphone market WhatsApp has captured the market but Hike Messenger still new although they have beat Wechat, line, yahoo messenger, BBM, and Viber and got 3rd ranked in our research. It shows that Hike Company doing something innovating to beat their competitor but company has to keep innovating to maintain the satisfactory level of existing customers.