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A Complete Social Media Marketing Guide

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Brandie Davis

In this presentation, we have discussed some social media guide lines for all those who are working in professional domain.

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A COMPLETE SOCIAL MEDIA MARKETING GUIDE Social Media Optimization/ Social Media Marketing
What is Social Media Optimization? Social media optimization (SMO) is the use of a number of social media outlets and communities to create publicity to increase the awareness of a product, brand or events.
Types Of Social Media  Types of social media involved including social news and book marking sites as well as social networking sites, such as Twitter, video and blogging sites.
SMO And SEO  SMO is similar to search engine optimization in that the goal is to generate traffic and brand awareness. In general, SMO refers to optimizing a website and its content in terms of sharing across different social networking sites.
Popular Social Media Platforms Facebook Twitter Google+ LinkedIn Pinterest Instagram Xing Disqus Snapchat Tumblr Twoo MyMFB YouTube Medium
See Also Related: The Real Power Of Social Media For An Online Business
Choose Top 5 Most Widely Used Networks  Facebook  Twitter  Google +  Linked In  Tumbler  Pinterest
Things To Consider At Beginning  You can not jump into successful business on all the social media sites.  Instead it’s a better approach to target only the few top ranked with high traffic and do well on them.
Listen, Think, Do - Framework  Before starting SMO you should listen from people engaged in social Media.  Helps to determine the usage of Keywords, Brand names, hash tags for businesses.
• Things start from listening, effective listening practices can make you help in good SMO practices and to make better strategies listening can help us. Also
Use Socialmention.Com It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web's social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google, etc.
Similar Platforms
Working of SocialMention
Google Analytics http://www.google.com/analytics/  This is where social analytics come into play. Through social analytics, an organization can determine.  Which individuals are sharing content and links and their sentiment about it.
Use URL Shorteners  What are URL Shorteners? A URL shortener converts a regular URL into a new short format. In other words. Some URL shorteners provide you tracking abilities, so you can track how many clicks you receive on the URL.
Some Famous Link Shortening Websites:  https://bitly.com/  https://goo.gl/  http://ow.ly/url/shorten-url
Brief Introduction of Facebook  It was founded on February 4, 2004, Cambridge, Massachusetts, United States. (CEO: Mark Zuckerberg)  Initial Services : The founders had initially limited the website's membership to Harvard students, but later expanded it to colleges in the Boston area, the Ivy league, and Stanford university.
Facebook Users  Facebook have become one of the most widely used sites all around the world.  With over 1.4 Billion users and huge involvement of users on Facebook a company can not ignore the value of Facebook.  Facebook have helped millions of businesses to grow and have made them successful.
First Things First  Facebook Profiles  Facebook pages and groups  Mostly Groups and Pages are used by Brands, companies, Societies, Educational Institutes to promote their business or ideas.
 Keep in Mind: People use Facebook for Fun  People don`t care about our business name until it is a Brand Name.  These are the well known brands where as people don`t remember the name of local shops in markets Pages : How To Name Your Facebook Pages?
Let`s Suppose We Are In T Shirt Business:  Don’t name your page T-shirt, New T-shirts. I mean who cares if you are in T-shirt Industry?  Millions of vendors are already working in this industry. What to name then?  What about Calling it : “ Unique T-shirt Designs “ “Amazing T-shirts “ “We Love T-shirts”  Business : Selling Shoes.  Page Name “I love High Heels”
Lets Talk Further About Naming A Facebook Page  PICKING A PAGE NAME: At least one of the following criteria should be met while creating a Facebook fan page.  It relates to a product or service you have passion for.  It solves a problem your target group is experiencing  It connects to a deep desire people have
Post The Right Content  The next step is putting relevant content which should be interesting and should engage your audience.  Content should be relevant.  Don’t get off the topic.
Four Major Types Of Content On Facebook:  Four major types of content on Facebook:  1. Videos  2. Photos  3. Text  4. Links  Question: Which Content is Most Appropriate to engage our Audience?  The best approach is to experiment.
Experimenting Procedure  We have to post all four types of content at the start and keep in mind that staying relevant to idea of page is a must.  Upload photos + Text = See the response  Upload Videos = See if you are getting the views – Upload Eye catching photos.  Upload links of sites and blogs which are related to your Facebook page.
Worth of Pictures •People have busy lives •Watching videos and reading long text content is always time consuming •Why not Convey your Message with creative Images Sometimes creative pictures might also won`t work – So keep on experimenting use page Insights, have a look at your posts and see which posts are getting Engagements
Deciding When To Post  Using page Insights we can guess the best time for our Posts.
Number Of Posts  Writing too many posts can irritate your users  Again Experimenting is best to determine how many posts a day is working.  Writing 3 to 5 effective, creative and interesting posts is mostly recommended.  If our posts are too less in number “Talking about” will eventually decrease
Increasing Engagement with FB Post  Boosting a Post : More chances that people will see our post in their news feed.
Difference Between Organic And Paid Reach  Organic : Number of unique people who saw our post in news feed or through our page.  Paid : Number of unique people who saw our post through an ad.  Importance of boosting Posts: In 2012 on average only 16% of FB page fans see the post of page.  FB changed their algorithm and now the reach is much more lower. Now to get huge reach for posts we need to boost it.
Which Posts Should We Promote  Posts with a Promotion  Post with a call to action  Post with a sense of urgency : Insert website links in them so people clicks on them and make precise links using bit.ly  Posts with video promotions https://www.facebook.com/facebook https://www.facebook.com/twitter https://www.facebook.com/google
Responding To Comments  People are going To message  We should always reply - It reflects our seriousness.  We should be polite - Having a little humor is better ,this way people will share our page.  When people post - We should always reply, write comments, like the posts. 
Monetizing Facebook Pages  Amazon Products (We can use Amazon affiliate programs as well)  Tea Spring - To create campaigns of Hoodies and T- shirts. www.teespring.com  We can create our own products line and promote it on Amazon and from Amazon we can promote our Facebook page  Build a mailing list (Market on those email addresses , Write Professional emails , Avoid being a Spammer)
How Often Should We Change Profile And Cover Photos On Our Page  Sometimes Profile picture becomes identity of Page, So changing it could bring confusions among audience.  However changing Cover Photos after one or two weeks might prove effective.  Profile Pictures and Cover Photos should be creative, reflecting the idea of Page and should catch users.
More Uses of Facebook  Using Facebook Pages To Promote your sites  Promote your Amazon, E-Bay Products  Promote the Profiles of freelancers profiles on freelancing sites like freelancer, Odesk, Fivver etc.
Tool For Creating Awesome Designs (wwwcanva.com)
Like For Like, Share 4 Share, Comment For Comment, Review 4 Review.  There are Facebook pages and groups where users engage themselves to promote each others pages, groups, sites etc.  We should join those pages in order to promote our pages.  If we show positive attitude to others, like there posts, share them and give them reviews we will also get better response.
Working Of SMO On Twitter  We can create only user profiles or company profiles.  There is no concept of page or group in twitter so we have to promote our campaigns using the profiles.  We can tweet, retweet, send messages using twitter containing the links of our pages, websites etc.
We Can Create Headers For Twitter
The Power Of Twitter
Using Twitter We Can. . . .  Publish Content  Do Blogging  Send Messages Publicly to a Lots of People  Send a message to a specific person publicly  Send a message to a person privately  Tweet, ReTweet  Having The Power Of SEO Ranking
A Complete Social Media Marketing Guide
Google + •It is a social media site owned by Google which works just like other famous social media sites. •Users can use it with there Google Accounts. •We can import Contacts in it. •We can create social circles according to our interests and name them according to interest for example we can create a different circle for friends , family and social friends, etc. •Google+ Shows views of Users, We should make friend the profiles big view numbers.
Google Trends, Twitter Trends  We can use Hash tag checker tools https://www.hashtags.org , http://vidstatsx.com  Guess which post we should do.  http://www.google.com.pk/trends/  Trends24.in twitter trends  Free hash tag checking tools
Country Specific Profiles  Many users ask to promote there pages, websites, groups according to specific countries.  We can make country specific profiles and add users of those countries. This will help us to generate country specific traffic.
Stay Relevant In social media marketing we should always stay relevant. E.g. we should always follow those people on twitter who have similar interests. It will help us to achieve our targets. We should upload relevant content , staying off the topic will divert our users and there is a possibility that many users un follow us or leave our Facebook pages.
Using Images With Posts Is Sometimes Good.  A picture can generate high engagement in our posts so it is a good idea to use graphics and images which are related and interesting.  There are online tools to create appropriate images for social media.  One of them is www.canva.com
Advantages And Disadvantages Of Social Media  Worldwide Connectivity  Commonality of Interest  Real-Time Information Sharing  Free Advertising  Increased News Cycle Speed
Disadvantages of Social Networking  Reduction in Face to Face Connections  Risks of Fraud or Identity Theft  Time Waster A Nielsen report explains that social networking can be a big waste of time that sucks 17 percent of our Internet time down the non-productivity drain.  Corporate Invasion of Privacy Social networking invites major corporations to invade your privacy and sell your personal information.
For Social Media Geeks, Please Visit Social Media Marketing Dubai Website: www.spiralclick.com Email: bd@spiralclick.com Follow Use
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More Related Content

A Complete Social Media Marketing Guide

  • 1. A COMPLETE SOCIAL MEDIA MARKETING GUIDE Social Media Optimization/ Social Media Marketing
  • 2. What is Social Media Optimization? Social media optimization (SMO) is the use of a number of social media outlets and communities to create publicity to increase the awareness of a product, brand or events.
  • 3. Types Of Social Media  Types of social media involved including social news and book marking sites as well as social networking sites, such as Twitter, video and blogging sites.
  • 4. SMO And SEO  SMO is similar to search engine optimization in that the goal is to generate traffic and brand awareness. In general, SMO refers to optimizing a website and its content in terms of sharing across different social networking sites.
  • 5. Popular Social Media Platforms Facebook Twitter Google+ LinkedIn Pinterest Instagram Xing Disqus Snapchat Tumblr Twoo MyMFB YouTube Medium
  • 6. See Also Related: The Real Power Of Social Media For An Online Business
  • 7. Choose Top 5 Most Widely Used Networks  Facebook  Twitter  Google +  Linked In  Tumbler  Pinterest
  • 8. Things To Consider At Beginning  You can not jump into successful business on all the social media sites.  Instead it’s a better approach to target only the few top ranked with high traffic and do well on them.
  • 9. Listen, Think, Do - Framework  Before starting SMO you should listen from people engaged in social Media.  Helps to determine the usage of Keywords, Brand names, hash tags for businesses.
  • 10. • Things start from listening, effective listening practices can make you help in good SMO practices and to make better strategies listening can help us. Also
  • 11. Use Socialmention.Com It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web's social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google, etc.
  • 14. Google Analytics http://www.google.com/analytics/  This is where social analytics come into play. Through social analytics, an organization can determine.  Which individuals are sharing content and links and their sentiment about it.
  • 15. Use URL Shorteners  What are URL Shorteners? A URL shortener converts a regular URL into a new short format. In other words. Some URL shorteners provide you tracking abilities, so you can track how many clicks you receive on the URL.
  • 16. Some Famous Link Shortening Websites:  https://bitly.com/  https://goo.gl/  http://ow.ly/url/shorten-url
  • 17. Brief Introduction of Facebook  It was founded on February 4, 2004, Cambridge, Massachusetts, United States. (CEO: Mark Zuckerberg)  Initial Services : The founders had initially limited the website's membership to Harvard students, but later expanded it to colleges in the Boston area, the Ivy league, and Stanford university.
  • 18. Facebook Users  Facebook have become one of the most widely used sites all around the world.  With over 1.4 Billion users and huge involvement of users on Facebook a company can not ignore the value of Facebook.  Facebook have helped millions of businesses to grow and have made them successful.
  • 19. First Things First  Facebook Profiles  Facebook pages and groups  Mostly Groups and Pages are used by Brands, companies, Societies, Educational Institutes to promote their business or ideas.
  • 20.  Keep in Mind: People use Facebook for Fun  People don`t care about our business name until it is a Brand Name.  These are the well known brands where as people don`t remember the name of local shops in markets Pages : How To Name Your Facebook Pages?
  • 21. Let`s Suppose We Are In T Shirt Business:  Don’t name your page T-shirt, New T-shirts. I mean who cares if you are in T-shirt Industry?  Millions of vendors are already working in this industry. What to name then?  What about Calling it : “ Unique T-shirt Designs “ “Amazing T-shirts “ “We Love T-shirts”  Business : Selling Shoes.  Page Name “I love High Heels”
  • 22. Lets Talk Further About Naming A Facebook Page  PICKING A PAGE NAME: At least one of the following criteria should be met while creating a Facebook fan page.  It relates to a product or service you have passion for.  It solves a problem your target group is experiencing  It connects to a deep desire people have
  • 23. Post The Right Content  The next step is putting relevant content which should be interesting and should engage your audience.  Content should be relevant.  Don’t get off the topic.
  • 24. Four Major Types Of Content On Facebook:  Four major types of content on Facebook:  1. Videos  2. Photos  3. Text  4. Links  Question: Which Content is Most Appropriate to engage our Audience?  The best approach is to experiment.
  • 25. Experimenting Procedure  We have to post all four types of content at the start and keep in mind that staying relevant to idea of page is a must.  Upload photos + Text = See the response  Upload Videos = See if you are getting the views – Upload Eye catching photos.  Upload links of sites and blogs which are related to your Facebook page.
  • 26. Worth of Pictures •People have busy lives •Watching videos and reading long text content is always time consuming •Why not Convey your Message with creative Images Sometimes creative pictures might also won`t work – So keep on experimenting use page Insights, have a look at your posts and see which posts are getting Engagements
  • 27. Deciding When To Post  Using page Insights we can guess the best time for our Posts.
  • 28. Number Of Posts  Writing too many posts can irritate your users  Again Experimenting is best to determine how many posts a day is working.  Writing 3 to 5 effective, creative and interesting posts is mostly recommended.  If our posts are too less in number “Talking about” will eventually decrease
  • 29. Increasing Engagement with FB Post  Boosting a Post : More chances that people will see our post in their news feed.
  • 30. Difference Between Organic And Paid Reach  Organic : Number of unique people who saw our post in news feed or through our page.  Paid : Number of unique people who saw our post through an ad.  Importance of boosting Posts: In 2012 on average only 16% of FB page fans see the post of page.  FB changed their algorithm and now the reach is much more lower. Now to get huge reach for posts we need to boost it.
  • 31. Which Posts Should We Promote  Posts with a Promotion  Post with a call to action  Post with a sense of urgency : Insert website links in them so people clicks on them and make precise links using bit.ly  Posts with video promotions https://www.facebook.com/facebook https://www.facebook.com/twitter https://www.facebook.com/google
  • 32. Responding To Comments  People are going To message  We should always reply - It reflects our seriousness.  We should be polite - Having a little humor is better ,this way people will share our page.  When people post - We should always reply, write comments, like the posts. 
  • 33. Monetizing Facebook Pages  Amazon Products (We can use Amazon affiliate programs as well)  Tea Spring - To create campaigns of Hoodies and T- shirts. www.teespring.com  We can create our own products line and promote it on Amazon and from Amazon we can promote our Facebook page  Build a mailing list (Market on those email addresses , Write Professional emails , Avoid being a Spammer)
  • 34. How Often Should We Change Profile And Cover Photos On Our Page  Sometimes Profile picture becomes identity of Page, So changing it could bring confusions among audience.  However changing Cover Photos after one or two weeks might prove effective.  Profile Pictures and Cover Photos should be creative, reflecting the idea of Page and should catch users.
  • 35. More Uses of Facebook  Using Facebook Pages To Promote your sites  Promote your Amazon, E-Bay Products  Promote the Profiles of freelancers profiles on freelancing sites like freelancer, Odesk, Fivver etc.
  • 36. Tool For Creating Awesome Designs (wwwcanva.com)
  • 37. Like For Like, Share 4 Share, Comment For Comment, Review 4 Review.  There are Facebook pages and groups where users engage themselves to promote each others pages, groups, sites etc.  We should join those pages in order to promote our pages.  If we show positive attitude to others, like there posts, share them and give them reviews we will also get better response.
  • 38. Working Of SMO On Twitter  We can create only user profiles or company profiles.  There is no concept of page or group in twitter so we have to promote our campaigns using the profiles.  We can tweet, retweet, send messages using twitter containing the links of our pages, websites etc.
  • 39. We Can Create Headers For Twitter
  • 40. The Power Of Twitter
  • 41. Using Twitter We Can. . . .  Publish Content  Do Blogging  Send Messages Publicly to a Lots of People  Send a message to a specific person publicly  Send a message to a person privately  Tweet, ReTweet  Having The Power Of SEO Ranking
  • 43. Google + •It is a social media site owned by Google which works just like other famous social media sites. •Users can use it with there Google Accounts. •We can import Contacts in it. •We can create social circles according to our interests and name them according to interest for example we can create a different circle for friends , family and social friends, etc. •Google+ Shows views of Users, We should make friend the profiles big view numbers.
  • 44. Google Trends, Twitter Trends  We can use Hash tag checker tools https://www.hashtags.org , http://vidstatsx.com  Guess which post we should do.  http://www.google.com.pk/trends/  Trends24.in twitter trends  Free hash tag checking tools
  • 45. Country Specific Profiles  Many users ask to promote there pages, websites, groups according to specific countries.  We can make country specific profiles and add users of those countries. This will help us to generate country specific traffic.
  • 46. Stay Relevant In social media marketing we should always stay relevant. E.g. we should always follow those people on twitter who have similar interests. It will help us to achieve our targets. We should upload relevant content , staying off the topic will divert our users and there is a possibility that many users un follow us or leave our Facebook pages.
  • 47. Using Images With Posts Is Sometimes Good.  A picture can generate high engagement in our posts so it is a good idea to use graphics and images which are related and interesting.  There are online tools to create appropriate images for social media.  One of them is www.canva.com
  • 48. Advantages And Disadvantages Of Social Media  Worldwide Connectivity  Commonality of Interest  Real-Time Information Sharing  Free Advertising  Increased News Cycle Speed
  • 49. Disadvantages of Social Networking  Reduction in Face to Face Connections  Risks of Fraud or Identity Theft  Time Waster A Nielsen report explains that social networking can be a big waste of time that sucks 17 percent of our Internet time down the non-productivity drain.  Corporate Invasion of Privacy Social networking invites major corporations to invade your privacy and sell your personal information.
  • 50. For Social Media Geeks, Please Visit Social Media Marketing Dubai Website: www.spiralclick.com Email: bd@spiralclick.com Follow Use