A Designer's Introduction to Lean Startup
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Slides from my talk at Interaction '13. (Video is here: http://wp.me/pYa2H-4p) * What is Lean Startup? * What does it mean for Designers? ** Work with a motivated community of entrepreneurs ** Answering new questions ** Designing experiments (not just products)
A Designer's Introduction to Lean Startup
- 1. Jan 31, 2013 Interaction ‘13 A Designer’s Introduction to Lean Startup Josh Seiden @jseiden www.neo.com
- 2. What is Lean Startup? What does it mean for designers? 2
- 3. What is Lean Startup? 3
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- 5. Build it and they will come. …or maybe not. 5
- 6. A system built on continuous learning Risk Learning! Diagram concept: @clevergirl 6
- 7. “Build. Measure. Learn.” Ideas Learn Build Data Product Measure
- 9. Get out of the building! 9
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- 11. 133,000 entrepreneurs who define value in user centric terms. 11
- 12. What does it mean for designers? 12
- 13. What are entrepreneurs trying to learn? 1. Is there a need / opportunity in the market? 2. Will people buy my solution? 3. Does my solution work? 13
- 14. Designers as business consultants: We’re working on new questions. 14
- 15. Case Study: Social Media Benchmarking Observed: Small business owners want to use social media for marketing but don’t know how. Hypothesis: They would pay for a service that provides benchmarking data from their peers. 15
- 16. What’s the smallest thing we can build? 16
- 17. Don’t design a product, design an experiment. 17
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- 22. If you want to learn more 22
- 23. THANK YOU! @jseiden 23