A Good LinkedIn Outreach Example

1. A Good LinkedIn Outreach Example

3. INVITATION TO CONNECT: Hey Michael, I like your vibe and I’m always up for connecting with fellow business owners who are doing good things in the world Best Regards, [Salesperson’s first name]

4. MESSAGE 1: (2 days after accepting the invitation) Thanks so much for connecting here. How are things going? Let me know if there's anything I can help you with. I take an educated approach for people responsible for their health and life insurance. If you know anyone looking for help or a policy review, I would appreciate an introduction. The biggest thing I see is that most people don’t know where to start. They go with what’s easy, not always best. If there is anything I can do to help you or your company, please let me know. - [Salesperson’s first name]

8. MESSAGE 2: (1 week after message 1) My agency focuses on helping individuals, families and small business understand their policies and review their options. We provide 1-1 policy review and an educational approach to understanding their best options. Most plans have increases over 25% this year alone on premiums! If you know any individuals or families that would be a good fit, I would love an introduction. [Salesperson’s first name]

12. MESSAGE 2: (1 month after message 2) Love what you are doing at SalesScripter. If I can add value to you in any way, don't hesitate to ask. Most people are stuck paying high insurance premiums with high deductibles they are never satisfying. Or worse, they pay for benefits they don’t need and will never use. You can now get insurance now based on income or health. I am seeing some new options in your area with: -Nationwide coverage (all 50 states) without a referral -ZERO deductible for dr visits, scripts, urgent care, etc. - Guaranteed rates for 24 months with no premium increases If there is anything we can do to help, please let me know. - [Salesperson’s first name]

16. PRODUCT HEALTH INSURANCE TARGET VALUE PAIN QUESTIONS CUSTOMER EXAMPLE FEATURES • Independent and licensed insurance broker • Provide access to most major insurance carriers (National PPO Network options) • We take each client through a needs and budget assessment • Compare premiums and coverage across numerous insurance carriers, ensuring competitive pricing options • Provide a custom-tailored plan to their specific interests • Help with both ACA and Non-ACA options • Can help with coverage for dental, vision, accident, critical illness, and IMPROVEMENTS • Select a health insurance plan that is the best fit for their needs at the lowest possible price • Clearly understand all of the available health insurance options • Access a wider array of health insurance options (non-ACA plans) • Decrease time spent comparing options and pricing • Decrease costs through Non-ACA coverage options • Have a plan and provider that is more flexible (can have coverage the next day) • Decrease the risk of not having the CHALLENGES/CONCERNS • Health insurance is complex with all of the providers, plans, and prices • Difficult to figure out which health insurance plan is the right choice • There are many better plans outside of the ACA that people don’t know about or have access to • Time-consuming to compare health insurance options and prices • ACA plans can be more rigid and difficult to work with (have to wait for open enrollment) • Money can be lost by either not having the right coverage or paying too much PAIN QUESTIONS • How do you feel about understanding all of your options? • How concerned are you about choosing the wrong plan? • Have you looked at any non-ACA plans? • Do you have enough time to compare all of the different health insurance options and prices? • How do you feel about the prices on the ACA plans? • How important is it to have a more flexible plan? (when do you need it to start?)

17. VALUE POINTS PAIN POINTS PAIN QUESTIONS CURRENT STATE QUESTIONS CUSTOMER EXAMPLE PRODUCT Building Blocks

18. Cold Email Campaigns Email #1 Email #2 Delay (1 or 2 weeks) Email #3 Delay (1 or 2 weeks) Email #4 Delay (1 or 2 weeks) Email #5 Delay (1 or 2 weeks) Email #6 Delay (1 or 2 weeks) VALUE POINTS PAIN POINTS PAIN QUESTIONS CUSTOMER EXAMPLE PRODUCT VALUE POINTS

19. VALUE POINTS Cold Email – Value Subject Line: Selecting the best possible health insurance plan Hello [Contact First Name], The reason for the email is that I help business owners to: • Select the best possible health insurance plan • Clearly understand all of the available health insurance options • Access a wider array of health insurance options (non-ACA plans) • Decrease time spent comparing options and pricing • Decrease costs through Non-ACA coverage options • Have a plan and provider that is more flexible (can have coverage the next day) • Decrease the risk of not having the right coverage or paying too much I don't know if you want to improve those areas and that is why I am reaching out. Are you available for a brief call where we can learn about you and can share some examples of how we have helped business owners to select the best possible health insurance plan? Best Regards, Key: Value Point Pain Point Pain Question Product Target

20. PAIN POINTS Cold Email – Pain Subject Line: Health insurance is complex with all of the providers, plans, and prices Hello [Contact First Name], The reason for the email is that we help business owners with the challenges of: • Health insurance is complex with all of the providers, plans, and prices • Difficult to figure out which health insurance plan is the right choice • There are many better plans outside of the ACA that people don’t know about or have access to • Time-consuming to compare health insurance options and prices • ACA plans can be more rigid and difficult to work with (have to wait for open enrollment) • Money can be lost by either not having the right coverage or paying too much I don't know if you are concerned about any of those areas and that is why I am reaching out. Are you available for a brief call where we can learn about you and can share some examples of how we have helped business owners to select the best possible health insurance plan? Best Regards, Key: Value Point Pain Point Pain Question Product Target

21. CUSTOMER EXAMPLE Cold Email – Name Drop Subject Line: Helped to improve decision-making and cognitive performance Hello [Contact First Name], We worked with the owner of a distribution company and they were having difficulty figuring out which health insurance plan to pick. We not only helped them to select the best possible health insurance plan, but we ultimately helped to decrease costs through Non-ACA coverage options. I don’t know if we can help you in the same way and that is why I am reaching out. Are you available for a brief call where we can learn about you and can share some examples of how we have helped business owners to select the best possible health insurance plan? Best Regards, Key: Value Point Pain Point Pain Question Product Target

22. PAIN QUESTIONS Cold Email – Pain Questions Subject Line: How do you feel about understanding all of your options? Hello [Contact First Name], I am trying to determine if we can help you in the same way that we have helped other business owners. These are some of the questions that I would ask you to figure that out: • How do you feel about understanding all of your options? • How concerned are you about choosing the wrong plan? • Have you looked at any non-ACA plans? • Do you have enough time to compare all of the different health insurance options and prices? • How do you feel about the prices on the ACA plans? • How important is it to have a more flexible plan? (when do you need it to start?) Do any of those connect with a challenge or interest that you have? If so, let’s put a few minutes on the calendar to have a brief conversation. Best Regards, Key: Value Point Pain Point Pain Question Product Target

23. PRODUCT Cold Email – Product Subject Line: Help you with your health insurance Hello [Contact First Name], The reason for the email is that we can help help you with your health insurance and that includes: • Provide access to most major insurance carriers (National PPO Network options) • We take each client through a needs and budget assessment • Compare premiums and coverage across numerous insurance carriers, ensuring competitive pricing options • Can help with coverage for dental, vision, accident, critical illness, and life insurance Some ways we differ are: • Offer an alternative to the ACA marketplace and bring more comprehensive options to the table often at a lower cost • Take the time to understand client's insurance needs and budget and then tailor a plan to their specific interests Are you available for a brief call where we can learn about you and can share some examples of how we have helped business owners to select the best possible health insurance plan? Best Regards, Key: Value Point Pain Point Pain Question Product Target

24. Cold Email – Last Attempt Subject Line: Selecting the best possible health insurance plan Hello [Contact First Name], I sent you a few emails and thought I would follow up one last time. The reason I am trying to connect with you is that I help high-level executives to: • Select the best possible health insurance plan • Clearly understand all of the available health insurance options • Access a wider array of health insurance options (non-ACA plans) • Decrease time spent comparing options and pricing • Decrease costs through Non-ACA coverage options • Have a plan and provider that is more flexible (can have coverage the next day) • Decrease the risk of not having the right coverage or paying too much If I don't hear back from you, I will assume you are not interested in those improvements or that you are the not right person to speak with and I will close the file. If I should be contacting someone else regarding this, any pointing in the right direction would be greatly appreciated. Best Regards, VALUE POINTS Key: Value Point Pain Point Pain Question Product Target

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27. SMART Sales System S M A R T ales essaging nd esponse actics

28. Sales Tools (Scripts) Call Scripts Email Messages Voicemail Scripts Objection Responses Meeting Scripts Sales Presentation Sales Message (Sales Pitch) Product Target Buyer Type Value Points Pain Points Questions Customer Examples Sales Tactics and Processes (Tips) Cold Calling Cold Emailing Voicemail Strategy Objection Handling Dealing with Gatekeepers Meeting with Prospects Qualifying Sales Process Networking Closing Level 1 Level 2 Level 3

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