Adape Twitter
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This document provides an introduction to Twitter, explaining what it is, how it works, its growing user base, and how educational and commercial organizations are using it. It begins with basic questions like what Twitter is, then describes how it functions through concepts like following, retweeting and hashtags. Statistics show Twitter has hundreds of millions of users and growing demographics. Examples illustrate how organizations are engaging audiences on Twitter. Best practices advise focusing on conversations and relationships to succeed on the platform.
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Adape Twitter
- 1. A little birdie told me… Twitter – Fastest growing social media platform in the world
- 2. Twitter for SchoolsUsing real-world case studies drawn from the educational andcommercial sectors, we'll answer the following questions:What is Twitter and where did it come from?
- 3. How does Twitter work?
- 4. How big is the Twitter base?
- 5. How are educational and commercial groups using Twitter?
- 6. Is Twitter really valuable?
- 7. Does it really work for online community building? What is Twitter?3
- 8. What is Twitter?Twitter describes itself as, “a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?”Microblogging (huh?)Outbound CommunicationListening/researchConversationCommunity buildingSalesCustomer ServiceMarketingAnd more …Source: http://commoncraft.com/twitter
- 9. Tweeting = Information Sharing
- 10. Why Tweet?Twitter is good for:Learning
- 11. Sharing
- 12. ConnectingHow does Twitter work?7
- 13. How does Twitter work? The Basics …Source: http://commoncraft.com/twitter
- 14. How does Twitter work?: Anatomy …# of people you are following# of people following you# of tweets you’ve sentWhere you add your “tweet”@ messages sent to youThe timeline to view what you and your followers are sayingDirect (private) messages sent to youTweets marked favoriteSearchTop trending topics
- 15. How does Twitter work?: Terms to know …
- 16. How does Twitter work? Terms to know …Tweet Message “@”ReTweet “RT” Hashtag “#”
- 17. How does Twitter work? Search …Resource: http://commoncraft.com/twitter-search
- 18. How does Twitter work? Conversation …Follow interesting and conversational peopleShare “what you’re interested in” or “what has your attention”Ask and answer questionsParticipate in conversationsBe …HumanInterestingHelpfulNewsworthyConversationalSource: http://www.flickr.com/photos/dominicspics/1135876473/sizes/l/
- 19. How big is the Twitter base? Show me the stats14
- 20. How big is the Twitter base? By the Numbers … In January 2009, Twitter.com clocked in with 4.5 million unique visitors in the US.
- 21. More than 7 million unique visitors in the US for the month of February 2009 (note: this number represents visitors to www.Twitter.com and does not include API or mobile Twitter usage)
- 22. The service grew 1,382% year-over-year in February 2009
- 23. 21 mil US visitors in July 09
- 24. 27 fold growth in one (1) yr
- 25. 35-54 is largest segment
- 26. 12-17 & 18-24 segments growingSource: http://blog.comscore.com/2009/09/changing_demographics_of_twitter.html
- 27. How big is the Twitter base? By the Numbers … Source: Social Networking Survey for Nonprofits by NTEN, The Port and Common Knowledge
- 28. How big is the Twitter base?: CNN vs. Ashton …Source: http://blog.comscore.com/2009/09/changing_demographics_of_twitter.html
- 29. Commercial Names on Twitter …18
- 30. CNN19
- 31. Ashton Kutcher20
- 32. Oprah21
- 33. Starbucks
- 34. Starbucks
- 35. Dell
- 36. Organisations Doing it Right …25
- 38. Greenpeace27
- 40. Lance Armstrong Foundation (LIVESTRONG)29
- 41. Athletes for a Cure
- 42. Twitter Tips …31
- 43. How You Should Get StartedCreate an account and fill out your profileCheck your motivesConsider your strategyParticipate!
- 44. It’s not just another megaphone to yell at people with!Twitter Tips – STOP!Source: http://www.flickr.com/photos/william-hamon/1658466013/sizes/o/
- 45. Twitter Tips - 101There are some basics you need to know to get startedAnswer the question “Why am I on Twitter?”Think about how Twitter fits into your overall online/offline strategyIdentify staff participantsIdentify your audienceFind people to followDetermine how often you will participateKnow your tone, identity, language, interests, relationshipSource: http://www.flickr.com/photos/ekinarabaci/2858427273/sizes/l/
- 46. Being human is key to succeeding in TwittervilleFill out your entire profileUse a human pictureSpeak in a human voiceBe a person and an organizationPresent the personal angle to org. issuesSincerity, transparency, and democracyTwitter Tips – Humanize it!Source: http://www.flickr.com/photos/kk/14450415/sizes/l/in/set-514662/
- 47. It’s about the people, relationships and communityListenParticipate regularlyEngage with your followers & fellow tweetersBe ready to learn from your followersRetweet, respond, ask, and followTwitter Tips – Participate!Source: http://www.flickr.com/photos/notsogoodphotography/503637906/sizes/o/
- 48. So What Do I Tweet About?EventsReference materialsInteresting topicsNewsIndustry updatesSpecial offers/promotions/appealsEmployment opportunitiesAnd much, much more!
- 50. ASIJ
- 52. ResourcesTwitter HelpTwitter’s Getting Started GuideTwitter’s How-To GuidesTwitter’s Troubleshooting GuidesTwitter in plain EnglishTwitter search in plain English
- 53. Practical Twitter UsageSet Up a Twitter Account (www.twitter.com)Consider your Twitter StrategyHave a play with the following tools:Who Should I Follow (www.whoshouldifollow.com)