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Advertising is a form of communication used to encourage or persuade an audience to take action. There are various types of advertising media, including outdoor, print, broadcast, and specialty advertising. When creating advertisements, it is important to understand the target audience, incorporate a clear message that appeals to what the audience likes and needs, and test advertisements on a focus group to get feedback before widespread release. While advertising can be effective for marketing, it also has limitations like being costly, potentially misleading, and influencing purchasing behaviors.
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- 2. Advertisement S Advertising is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action.
- 4. Types of Advertising Media 1. Outdoor advertisin g 2. Print advertising 3. Specialty advertising 4 . Broadcas t advertisin g 5. Public Service advertisin g 6. Covert advertisin g 7. Celebrity advertisin g 8. Surrogat e advertisin g
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- 14. S Have a group of people that you want to focus on S Make sure that you are figuring out what they like and need S You can't just have things that they like in the advertisements, but also have some sort of message incorporated into it S You have to make sure that they are loving what they see and have to go out and buy it
- 15. S An advertisement also has to be clear S You can't have a whole bunch of information or you will confuse customers S Make it informative but to the point S Don't have any extra words or designs or acting in the advertisement
- 16. S Before you run even one advertisement you need to have research done on it S Done on a control group and get feedback from them S Their feedback will let you know if the commercials and advertisements will actually impress customers and encourage them to go out and buy your product S They are the people who will be seeing the advertisements, so they will most likely have the best opinions of what needs to be changed and fixed
- 17. Limitations S Costly S Misleading Claims S Encourage Monopoly S Influences Purchasing Power S Buying Problems S Creating Unrequited Desire
- 18. Conclusion Creative without strategy is called 'art’. Creative with strategy is called 'advertising’. JEF.I.RICHARDS S