Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
SlideShare a Scribd company logo

Advertising copy

•Download as PPTX, PDF•
•
Junaid Ahmad
Junaid Ahmad

a ppt that will help you get all the information about ad copy.....thank you REGARDS JUNAID AHMAD KHAN

1 of 13
PRESENTED BY:- JUNAID AHMAD KHALID HAMEED SUYASH NIGAM SHIVAM AHIRWAR VISHESH AGARWAL
 It includes all the elements of an advertising messages whether printed or broadcast.  In print media: it includes the heading, sub- heads, picture, caption, logo, borders & other illustration & visual symbols.  In TV: motion, sight, sound, ( words spoken by the characters in script, plus music & sound effects as well as illustrative materials, actions, & even camera cues.
Advertising copy
Advertising copy
It should have Attention value. It must be Suggestive value. It should have conviction value. It should be Emotional value. It should educate the people.
It should be simple. It should be true. It should have motivational value. It should have memorizing value.
 SCIENTIFIC COPY  DESCRIPTIVE COPY  TOPICAL COPY  NARRATIVECOPY  INSTITUTIONAL COPY
 PERSONALITY COPY  QUESTIONING COPY  EDUCATIVE COPY  CONVERSATIONAL COPY  SUGGESTION COPY  ANNOUNCEMENT COPY
It may be divided into three parts:- 1. Description of advertisement. 2. Selection of pictures. 3. Preparation of layout or design of advertising copy.
 In this part we determined all the facts to be given in advertisement copy.  Advertorials are advertisements that appear in the media, be it magazines, newspapers or websites.  The product, title of advertising copy, name of advertiser & features that may encourage to the prospective customers to purchase the product.
 An advertising copy contain generally some pictures as they may attract the consumers. Like 1. Showing the production process. 2. Pictures of the consumer using the product. 3. Pictures showing comforts & benefits. 4. Pictures showing with its trade mark etc...
 At the last stage advertising copy is prepared by the enterprise.  Designer of enterprise sets the pictures along with advertisement message in suitable attractive & appealing style.  When the designer finals the copy and it sent for printing, thus ad. Copy ready for advertising.
Advertising copy

More Related Content

Advertising copy

  • 1. PRESENTED BY:- JUNAID AHMAD KHALID HAMEED SUYASH NIGAM SHIVAM AHIRWAR VISHESH AGARWAL
  • 2.  It includes all the elements of an advertising messages whether printed or broadcast.  In print media: it includes the heading, sub- heads, picture, caption, logo, borders & other illustration & visual symbols.  In TV: motion, sight, sound, ( words spoken by the characters in script, plus music & sound effects as well as illustrative materials, actions, & even camera cues.
  • 5. It should have Attention value. It must be Suggestive value. It should have conviction value. It should be Emotional value. It should educate the people.
  • 6. It should be simple. It should be true. It should have motivational value. It should have memorizing value.
  • 7.  SCIENTIFIC COPY  DESCRIPTIVE COPY  TOPICAL COPY  NARRATIVECOPY  INSTITUTIONAL COPY
  • 8.  PERSONALITY COPY  QUESTIONING COPY  EDUCATIVE COPY  CONVERSATIONAL COPY  SUGGESTION COPY  ANNOUNCEMENT COPY
  • 9. It may be divided into three parts:- 1. Description of advertisement. 2. Selection of pictures. 3. Preparation of layout or design of advertising copy.
  • 10.  In this part we determined all the facts to be given in advertisement copy.  Advertorials are advertisements that appear in the media, be it magazines, newspapers or websites.  The product, title of advertising copy, name of advertiser & features that may encourage to the prospective customers to purchase the product.
  • 11.  An advertising copy contain generally some pictures as they may attract the consumers. Like 1. Showing the production process. 2. Pictures of the consumer using the product. 3. Pictures showing comforts & benefits. 4. Pictures showing with its trade mark etc...
  • 12.  At the last stage advertising copy is prepared by the enterprise.  Designer of enterprise sets the pictures along with advertisement message in suitable attractive & appealing style.  When the designer finals the copy and it sent for printing, thus ad. Copy ready for advertising.