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Advertising plan nestle

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Sayed Naqvi
Sayed Naqvi

The document outlines an advertising plan for Nestle Milkpak in Pakistan. The plan proposes using television commercials, print ads in newspapers, radio spots, and outdoor displays to promote Milkpak as "the milk of the nation" and build emotional connections with customers. The objectives are to increase Milkpak's market share and brand awareness. A SWOT analysis identifies strengths like Nestle's marketing expertise but also weaknesses such as lack of awareness and competitive threats from other milk brands.

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DEPARTMENT OF TOPIC: Advertising Plan On Nestle Milkpak NAMES : Al-Sayed Hasnain Hyder Naqvi (320) Abdul Khalid Memom (307) Ikramullah Memom (337) Muneer Ahmed Junejo (366) Mushtaque Ali Shaikh (367) Sheeraz Ali Pathan (386) SUBJECT : Advertising SUBMITTED TO: Madam, Sanam Memom CLASS:
BBA-III 6 th Semester C ompany Name and Its Introduction Nestle-Pakistan Organizational History: Nestlé is a multinational packaged food company founded and headquartered in Switzerland. It resulted from a merger in 1905 between the Anglo-Swiss Milk Company for milk products established in 1866 and the Farine Lactée Henri Nestlé Company set up in 1867. The Company is engaged in manufacturing, processing and sale of food products in Pakistan. The company offers milk, dairy, and chilled dairy products, including UHT milk, yogurt, raita, ghee, and cream; beverages, such as coffee, juices, and instant drinks; and bottled water in non-returnable and bulk bottles for home and office delivery. It also offers infant cereals; prepared meals, such as noodles; breakfast cereals; and mints, chocolates, and confectionery and culinary products.
The company, formerly known as Nestle Milkpak, Ltd., was founded in 1979 and is based in Lahore, Pakistan. Nestle Pakistan Limited is a subsidiary of Nestle S.A. It operates in Sheikhupura, Kabariwala, Islamabad and Karachi. VISION: The strategic priorities of Nestle Pak Ltd are focused on delivering shareholder value through the achievement of sustainable, capital efficient and profitable long term growth. Improvements in profitability will be achieved while respecting quality and safety standards at all times. In line with this objective, Nestle Pak Ltd envisions to grow in the shortest possible time into the number one food company in Pakistan with the unique ability to meet the needs of consumers of every age group - from infancy to old age, for nutrition and pleasure, through development of a large variety of food categories of the highest quality. Nestle Pak Ltd envisions the company to develop an extremely motivated and professionally trained work force, which would drive growth through innovation and renovation. It aspires, as a respected corporate citizen, to continue playing a significant role in the social MISSION STATEMENT Nestlé’s mission is to provide the best food to people throughout the world.”
Product Name
Objectives of Nestle Marketing objectives are compatible with the overall corporate objectives of nestle. Company’s objective is to be the world’s largest and best branded food manufacturer while insuring that nestle name is synonymous with the products of the highest quality. Its chief objectives are: • To achieve compatibility with international voluntary standards on environmental management systems. • To build mutual trust with consumers, governmental authorities and business partners. • To ensure continuous improvement of nestles environmental performance. • Conservation of natural resources and minimization of waste. • Total compliance with the laws. • To establish the benchmark for good business practice. • Employing new technologies and processing. • By committing to resources, both human and financial. • Measuring the cost and benefits to business of its activities Advertising Objectives and Plan The objectives of the advertisement of Milkpak are not only increasing market share in Pakistan but rather building long-term relationship with customers through the use of emotional strategy. Another objective includes increasing demand of Milkpak by increasing its liking among people. Creative Strategy: Milkpak is having a way that Every one drinks Milkpak and it’s a milk of Nation; which is liked by everyone focusing its target market which is middle and upper class with a way that MILKPAK is MILK of Nation.
Execution Plan for Nestle milkpak TVC Production For the Milkpak campaign, a video ad is also made in order to give a live message to the audience about that every person in Pakistan drinks Milkpak, A school kid while having break in lunch box have milkpak to drink, A college Student while studying drink it and a man drinks milkpak while reading a newspaper and enjoys it, A boy doing exercise drink it to have energy. In that video, the devotion of people towards Milkpak is shown, It is totally used of soft sell technique and effects people emotionally and creates a positive image of MILKPAK Print Media The print media being used for advertisement of Milkpak in newspaper which is being used for giving its ad in order to remind the product and try to reinforce the image of Milkpak in the minds of the customers. In the newspaper the ad will be given in the 2nd page in which different types of ads will be shown day to day basis Radio Advertisement in Radio will be made on hourly basis as per time check for listeners and every one listens our ad; it’s a good opportunity to those customers who may not view our print ad or TV ad Skin on Busses/Van and Bill board The same print media ad will be show in these selected medium to create long term brand personality that MilkPak is Milk of Nation.
SWOT ANALYSIS OF NESTLE Milkpak from Advertising Perspective Strengths • Educated and Skilled Marketing Staff • Large number of new market offerings. • Pre purchase virtual display at thousands of shops, stores within Pakistan, which are also easily accessible for consumers • Arrangement of events • Physical evidence Strong Brand image Weaknesses • There is weak marketing of Milkpak as there is no advertisement of Milkpak on official website. • Lack of awareness among the target market. • It is a main weakness of milkpak that there are different companies of milk but the name of nestle milkpak is always stand in the last because of low advertising and marketing. Opportunities • Increasing interest of people • Few and weak competitors • Can Reposition itself buy one more Advertising Campaign • Currently none of competitors is spending money of advertisings, so I may be beneficial for Nestle to Advertise • Growth of processed milk is increasing with 20% annually so Nestle Milkpak has the opportunity to capture a large share of market. Threats • Major Player may enter target market • Legal and ethical issues. • Market segment growth could attract new entrants. • Two main competitors Haleeb and Olpers are main threat for Milkpak especially the Olpers is growing very fast. • There is no entry barrier for new entrants as the Olpers has come in the market. Advertising Campaign
Advertising Campaign
Advertising Campaign
Media Coverage

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Advertising plan nestle

  • 1. DEPARTMENT OF TOPIC: Advertising Plan On Nestle Milkpak NAMES : Al-Sayed Hasnain Hyder Naqvi (320) Abdul Khalid Memom (307) Ikramullah Memom (337) Muneer Ahmed Junejo (366) Mushtaque Ali Shaikh (367) Sheeraz Ali Pathan (386) SUBJECT : Advertising SUBMITTED TO: Madam, Sanam Memom CLASS:
  • 2. BBA-III 6 th Semester C ompany Name and Its Introduction Nestle-Pakistan Organizational History: Nestlé is a multinational packaged food company founded and headquartered in Switzerland. It resulted from a merger in 1905 between the Anglo-Swiss Milk Company for milk products established in 1866 and the Farine Lactée Henri Nestlé Company set up in 1867. The Company is engaged in manufacturing, processing and sale of food products in Pakistan. The company offers milk, dairy, and chilled dairy products, including UHT milk, yogurt, raita, ghee, and cream; beverages, such as coffee, juices, and instant drinks; and bottled water in non-returnable and bulk bottles for home and office delivery. It also offers infant cereals; prepared meals, such as noodles; breakfast cereals; and mints, chocolates, and confectionery and culinary products.
  • 3. The company, formerly known as Nestle Milkpak, Ltd., was founded in 1979 and is based in Lahore, Pakistan. Nestle Pakistan Limited is a subsidiary of Nestle S.A. It operates in Sheikhupura, Kabariwala, Islamabad and Karachi. VISION: The strategic priorities of Nestle Pak Ltd are focused on delivering shareholder value through the achievement of sustainable, capital efficient and profitable long term growth. Improvements in profitability will be achieved while respecting quality and safety standards at all times. In line with this objective, Nestle Pak Ltd envisions to grow in the shortest possible time into the number one food company in Pakistan with the unique ability to meet the needs of consumers of every age group - from infancy to old age, for nutrition and pleasure, through development of a large variety of food categories of the highest quality. Nestle Pak Ltd envisions the company to develop an extremely motivated and professionally trained work force, which would drive growth through innovation and renovation. It aspires, as a respected corporate citizen, to continue playing a significant role in the social MISSION STATEMENT Nestlé’s mission is to provide the best food to people throughout the world.”
  • 5. Objectives of Nestle Marketing objectives are compatible with the overall corporate objectives of nestle. Company’s objective is to be the world’s largest and best branded food manufacturer while insuring that nestle name is synonymous with the products of the highest quality. Its chief objectives are: • To achieve compatibility with international voluntary standards on environmental management systems. • To build mutual trust with consumers, governmental authorities and business partners. • To ensure continuous improvement of nestles environmental performance. • Conservation of natural resources and minimization of waste. • Total compliance with the laws. • To establish the benchmark for good business practice. • Employing new technologies and processing. • By committing to resources, both human and financial. • Measuring the cost and benefits to business of its activities Advertising Objectives and Plan The objectives of the advertisement of Milkpak are not only increasing market share in Pakistan but rather building long-term relationship with customers through the use of emotional strategy. Another objective includes increasing demand of Milkpak by increasing its liking among people. Creative Strategy: Milkpak is having a way that Every one drinks Milkpak and it’s a milk of Nation; which is liked by everyone focusing its target market which is middle and upper class with a way that MILKPAK is MILK of Nation.
  • 6. Execution Plan for Nestle milkpak TVC Production For the Milkpak campaign, a video ad is also made in order to give a live message to the audience about that every person in Pakistan drinks Milkpak, A school kid while having break in lunch box have milkpak to drink, A college Student while studying drink it and a man drinks milkpak while reading a newspaper and enjoys it, A boy doing exercise drink it to have energy. In that video, the devotion of people towards Milkpak is shown, It is totally used of soft sell technique and effects people emotionally and creates a positive image of MILKPAK Print Media The print media being used for advertisement of Milkpak in newspaper which is being used for giving its ad in order to remind the product and try to reinforce the image of Milkpak in the minds of the customers. In the newspaper the ad will be given in the 2nd page in which different types of ads will be shown day to day basis Radio Advertisement in Radio will be made on hourly basis as per time check for listeners and every one listens our ad; it’s a good opportunity to those customers who may not view our print ad or TV ad Skin on Busses/Van and Bill board The same print media ad will be show in these selected medium to create long term brand personality that MilkPak is Milk of Nation.
  • 7. SWOT ANALYSIS OF NESTLE Milkpak from Advertising Perspective Strengths • Educated and Skilled Marketing Staff • Large number of new market offerings. • Pre purchase virtual display at thousands of shops, stores within Pakistan, which are also easily accessible for consumers • Arrangement of events • Physical evidence Strong Brand image Weaknesses • There is weak marketing of Milkpak as there is no advertisement of Milkpak on official website. • Lack of awareness among the target market. • It is a main weakness of milkpak that there are different companies of milk but the name of nestle milkpak is always stand in the last because of low advertising and marketing. Opportunities • Increasing interest of people • Few and weak competitors • Can Reposition itself buy one more Advertising Campaign • Currently none of competitors is spending money of advertisings, so I may be beneficial for Nestle to Advertise • Growth of processed milk is increasing with 20% annually so Nestle Milkpak has the opportunity to capture a large share of market. Threats • Major Player may enter target market • Legal and ethical issues. • Market segment growth could attract new entrants. • Two main competitors Haleeb and Olpers are main threat for Milkpak especially the Olpers is growing very fast. • There is no entry barrier for new entrants as the Olpers has come in the market. Advertising Campaign