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Advertising types and techniques

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This document outlines various advertising types and techniques, including: 1) Product information ads that provide facts and figures to show a product is reliable. 2) Product image ads that aim to associate a product with desirable lifestyles or values. 3) Personalized ads that relate to audiences' desires to make them feel connected to a product. 4) Lifestyle ads that sell an image or identity rather than just the product.

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ADVERTISING TYPES AND TECHNIQUES
PRODUCT INFORMATION • This is an advert which sell’s the product using facts and figures. These adverts are carried out in an informative manner, this is so the customer can see that the product is reliable which can give the company a good reputation. • The IPhone 7 advert https://www.youtube.com/watch?v=Q6dsRpVyyWs
PRODUCT IMAGE • This form of advertising attempts to create a memorable image in the consumers head, this aims to associate the product with certain lifestyles or values meaning customers are more likely to recognize the product and therefore they will be more likely to purchase it. • Samsung School of Rio – Rowing with Sir Steve Redgrave and Helen Glover https://www.youtube.com/watch?v=vE-FF4kgk54
PERSONALISED • This form of advertisement aims to connect with the audience by relating to the audiences desires, therefore if they feel connected with the product they are more likely to purchase the product. • Nike Commercial 2004 -Brazil vs. Portugal Ronaldo, Roberto Carlos, Figo https://www.youtube.com/watch?v=6a2rvF4qgxc
LIFESTYLE • This is a form of advertising which attempts to connect the consumer to the product by attempting to sell an image identity rather than the product. This is because they want the customers to associate the brand image with a certain lifestyle therefore people who want that lifestyle will want to purchase the product. • The Ford Kuga Launch TV advert https://www.youtube.com/watch?v=fyEHx12YUCA
FLATTERING WORDS • This technique flatters the product to make the customer that it’s a lot better than in reality, which should entice the consumer, therefore the company sell’s more of its product.
CELEBRITY ENDORSEMENT • Celebrity endorsement involves a celebrity using the product within the advert, this is to make the customer assume the celebrity consistently uses the product. This means the viewer can be lead to think that the product shows a form of wealth.
EXPERTS/ STATISTICAL PROOF • This form of advertising is attempting to make the product seem greater that it is by showing the good stats about the product. Also people are lead to believe the product works if an “expert” says so.
NEW INGREDIENT • Companies use this form of advertising to make the product seem unique and therefore people will want to try it out. The main user of this is food companies, who often release a limited edition flavor to entice people to purchase it as its not to be missed.
NOSTALGIA • This technique is used by large companies who involve older more iconic products within their adverts to familiarize the viewers with the brand. John Lewis 150th anniversary advert
LIFESTYLE FANTASY • This form of advertising uses celebrities to create a Certain lifestyle the viewers will want to have, and therefore they will purchase their product if they believe the product will give them the lifestyle they want.
FAMILY VALUES • This technique of advertising is when a company uses the power of family unity to make the viewers feel as if the product can unite their family. They do this by getting families to gather together while using the product, and example most food companies use it the family around the dinner table. KFC family advert
CHILDREN • Companies use children in their adverts to set an emotional tone, often innocent and friendly or dramatic and harrowing. This can be used in adverts such as unicef to make the viewer feel sorry for the children in the advert meaning the viewer may want to donate to the charity.
SELECTIVE ADVERTISING • This form of advertising is where the company only shows the best parts of the product to make it seem better than it is or show that it is different from competitors when it usually isn’t. Also it is used to highlight the uniqueness of adverts.
MUSIC/ SOUND • This is used more for kids adverts as the advert uses catchy songs to make the viewer remember the advert, this means that the viewer is more likely to buy the product if they recognize it.
GIMMICK • Gimmick adverts are more common now than ever before due to the introduction of social media, this is because the aim of these adverts is to go viral. This is done by making the advert very unique and using things never seen before, therefore the user will more easily remember the product and is more likely to purchase recognizable products.

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Advertising types and techniques

  • 2. PRODUCT INFORMATION • This is an advert which sell’s the product using facts and figures. These adverts are carried out in an informative manner, this is so the customer can see that the product is reliable which can give the company a good reputation. • The IPhone 7 advert https://www.youtube.com/watch?v=Q6dsRpVyyWs
  • 3. PRODUCT IMAGE • This form of advertising attempts to create a memorable image in the consumers head, this aims to associate the product with certain lifestyles or values meaning customers are more likely to recognize the product and therefore they will be more likely to purchase it. • Samsung School of Rio – Rowing with Sir Steve Redgrave and Helen Glover https://www.youtube.com/watch?v=vE-FF4kgk54
  • 4. PERSONALISED • This form of advertisement aims to connect with the audience by relating to the audiences desires, therefore if they feel connected with the product they are more likely to purchase the product. • Nike Commercial 2004 -Brazil vs. Portugal Ronaldo, Roberto Carlos, Figo https://www.youtube.com/watch?v=6a2rvF4qgxc
  • 5. LIFESTYLE • This is a form of advertising which attempts to connect the consumer to the product by attempting to sell an image identity rather than the product. This is because they want the customers to associate the brand image with a certain lifestyle therefore people who want that lifestyle will want to purchase the product. • The Ford Kuga Launch TV advert https://www.youtube.com/watch?v=fyEHx12YUCA
  • 6. FLATTERING WORDS • This technique flatters the product to make the customer that it’s a lot better than in reality, which should entice the consumer, therefore the company sell’s more of its product.
  • 7. CELEBRITY ENDORSEMENT • Celebrity endorsement involves a celebrity using the product within the advert, this is to make the customer assume the celebrity consistently uses the product. This means the viewer can be lead to think that the product shows a form of wealth.
  • 8. EXPERTS/ STATISTICAL PROOF • This form of advertising is attempting to make the product seem greater that it is by showing the good stats about the product. Also people are lead to believe the product works if an “expert” says so.
  • 9. NEW INGREDIENT • Companies use this form of advertising to make the product seem unique and therefore people will want to try it out. The main user of this is food companies, who often release a limited edition flavor to entice people to purchase it as its not to be missed.
  • 10. NOSTALGIA • This technique is used by large companies who involve older more iconic products within their adverts to familiarize the viewers with the brand. John Lewis 150th anniversary advert
  • 11. LIFESTYLE FANTASY • This form of advertising uses celebrities to create a Certain lifestyle the viewers will want to have, and therefore they will purchase their product if they believe the product will give them the lifestyle they want.
  • 12. FAMILY VALUES • This technique of advertising is when a company uses the power of family unity to make the viewers feel as if the product can unite their family. They do this by getting families to gather together while using the product, and example most food companies use it the family around the dinner table. KFC family advert
  • 13. CHILDREN • Companies use children in their adverts to set an emotional tone, often innocent and friendly or dramatic and harrowing. This can be used in adverts such as unicef to make the viewer feel sorry for the children in the advert meaning the viewer may want to donate to the charity.
  • 14. SELECTIVE ADVERTISING • This form of advertising is where the company only shows the best parts of the product to make it seem better than it is or show that it is different from competitors when it usually isn’t. Also it is used to highlight the uniqueness of adverts.
  • 15. MUSIC/ SOUND • This is used more for kids adverts as the advert uses catchy songs to make the viewer remember the advert, this means that the viewer is more likely to buy the product if they recognize it.
  • 16. GIMMICK • Gimmick adverts are more common now than ever before due to the introduction of social media, this is because the aim of these adverts is to go viral. This is done by making the advert very unique and using things never seen before, therefore the user will more easily remember the product and is more likely to purchase recognizable products.