Agile marcoms oct 13 vision and future agile marcoms - Marielle Roozemond
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This document introduces the Chapter MarComs group and provides an overview of their vision and upcoming event. The group aims to create a world where IT, business, and marketing professionals collaborate using shared philosophies. Their vision is realized through organizing events, certifications, working groups, and other initiatives. The upcoming event on October 13, 2016 will feature speakers discussing the theory, practice, and future of the agile marketing communications professional.
Agile marcoms oct 13 vision and future agile marcoms - Marielle Roozemond
- 2. Chapter Marcoms – nice to meet you Welcome on behalf of the board From left to right: Koen de Keersmaecker Roald Tichelaar Jeremy Curtin - Chair Marielle Roozemond – Initiator Misha van Hamersveld – Events Agileconsortium.net/marcoms
- 3. Vision To create a world where IT, Business and Marketing Communications professionals work together using a shared collaboration philosophy to enhance the overall effectiveness of their customer engagement. By creating and organizing: • events • certification processes • working groups • competence center • linking pin to the national chapters and international organisation
- 4. IT is eating the world
- 5. And while doing this Agile, creating value
- 6. What’s left for Marketing & Communications? Relevance Meaning “The best products and services in the world don’t simply invite people to say ‘this is awesome’; they remind people how great they themselves are.” - Bernadette Jiwa, 2015
- 7. The courageous Marcoms professional
- 8. 18.00 uur - Jeremy Curtin (Directeur van digital experience Liberty Global) 18.15 uur - Betteke van Ruler (Emeritus hoogleraar Communicatiewetenschap) 18.50 uur – Bart Versteegen (Student, de marcom professional van 2021!) 19.00 uur - Pauze (met fingerfood en drankjes) 19.30 uur - Interactief onderdeel 20.15 uur - Afsluiting Programma
- 9. Theorie Praktijk Toekomst The Agile Marcom Professional 2021 13 oktober 2016