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Theory Ventures
AI & Startups
AI & Startups
Theory Ventures
Why Does AI Matter?
Why Does AI Matter?
Innovation Contribution to GDP
Personal Computer 0.006%
Machine Learning 1.5 - 2.9 %
Theory Ventures
Theory Ventures
Questions to
Questions to
Answer for
Answer for
Startups
Startups
1. Layer
1. Layer
2. Market
2. Market
3. Moat
3. Moat
4. AI
4. AI
Depth
Depth
Theory Ventures
Layers
Layers
Theory Ventures
Application
Application
Platform
Platform
Infrastructure
Infrastructure
Theory Ventures
Which Layer Accrues More Value?
Which Layer Accrues More Value?
About the same
About the same
Company
Market Cap,
$t
Company
Count
AWS + Azure + GCP 2.1t 3
Top 100 Public Cloud
Companies
2.2t 100
Theory Ventures
Application Layer
Application Layer
Theory Ventures
Players
Players Approach Examples
Content
Creation
Jasper (text), Gamma
(presentations),
Synthesia
(learning), Craiyon
(design), AIDungeon
(gaming)
Copilots Github (coding),
Harvey (legal), Lilt
(translation)
Agents next-gen RPA
Theory Ventures
Platform
Platform
Theory Ventures
Developer
Developer
Tool / API
Tool / API
Managed
Managed
Enterprise
Enterprise
Service
Service
Theory Ventures
Infrastructure
Infrastructure
Layer Opportunity
Chaining Stitch models together
Tuning / Prompt
Engineering
Solicit better responses
Training Cost Reduction From millions to pennies
Foundational Model New capabilities through scale
Chips New computation & networking for
training
Theory Ventures
2. Market
2. Market
Theory Ventures
Is Gen AI Enough to
Is Gen AI Enough to
Unseat an
Unseat an
Incumbent?
Incumbent?
Startups have negative time to launch
Startups have negative time to launch
Theory Ventures
3. Moats
3. Moats
Theory Ventures
My Model is Better
My Model is Better
than Yours
than Yours
Theory Ventures
Theory Ventures
True for Public &
True for Public &
Private Data
Private Data
Theory Ventures
Enterprise
Enterprise
Readiness
Readiness
Theory Ventures
Buyer Concerns
Buyer Concerns Copyright
Copyright
Privacy
Privacy
Compliance
Compliance
Security
Security
Theory Ventures
Execution
Execution
Theory Ventures
Innovation =
Innovation =
Invention +
Invention +
Distribution
Distribution
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4. Technical
4. Technical
Depth
Depth
Theory Ventures
How deep will
How deep will
you go?
you go? Plug-in
Plug-in
Tune
Tune
Prompts
Prompts
Bespoke
Bespoke
Model
Model
Theory Ventures
Theory Ventures
Questions to
Questions to
Answer for
Answer for
Startups
Startups
1. Layer
1. Layer
2. Market
2. Market
3. Moat
3. Moat
4. AI
4. AI
Depth
Depth
Theory Ventures
Theory Ventures
Tomasz Tunguz
Tomasz Tunguz
!.tomtunguz.com
!.tomtunguz.com
@ttunguz
@ttunguz
Theory
Theory
Ventures
Ventures
!.theory.ventures
!.theory.ventures
@theoryvc
@theoryvc
Theory Ventures
Prompts for Images
Prompts for Images
Slide Prompt
1 Robots on a launchpad helping to build rockets with tools
4 An enormous multilayer cake on a huge plate.
8 A hyper realistic computer with a futuristic mouse, keyboard & monitor
10 An oil rig floating in a bright blue sky japanese anime
13 David & Goliath in the style of Banksy
15 A young boy in a leather jacket jumping over a rocky moat cartoon
16 Two computers with code on their screens facing each other on fire rendering
19 A gleaming skyscraper reaching up in to the sky cyberpunk
21 A robot working on a rocket in a laboratory cartoon
23 A photograph of a collection of electrical outlets
25 Two robots working together on a rocket launchpad cartoon
27 A hand drawn drawing of men & women in a foot race

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