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Air Care Market In India (2018–2023)

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Changing #lifestyle patterns among #Indians and a growing emphasis on having clean #environments are enhancing the demand for #aircare products in the Indian #market. The air care market in #India is expected to reach a value of INR 18.48 Bn by 2023, expanding at a compound #annualgrowth rate (CAGR) of ~20.7% from 2018. Read More: https://bit.ly/2Hqxx4L. #marketresearch #insights #heathcare #heathtech #future #business #marketresearchreport #BigData

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Prepared by Research on Global Markets Proprietary and Confidential, Copyright © 2018, Netscribes, Inc.. All Rights Reserved The content of this document is confidential and meant for the review of the recipient. Disclaimer: The names or logos of other companies and products mentioned herein are the trademarks of their respective owners
2 Executive summary Socio-economic indicators Table of contents Introduction Market overview Market segmentation Trade analysis Key market opportunities Market influencers Competitive landscape Appendix
Executive summary Overview Business opportunities 2016 2018 2023 INR Bn • The air care market in India is projected to expand at a compound annual growth rate (CAGR) of x%, from INR x Bn in 2018, to INR x Bn in 2023 • It operates in three segments – home fresheners, car fresheners, and bathroom fresheners • Air fresheners are available in the form of aromatic candles, plug-ins (electric), gels, liquid, and sprays or aerosols • Recently, the trend of using organic air care products have emerged in India • xx • Maintaining hygiene in cars and homes is pushing the demand for effective air care products • Growing emphasis among Indians to preserve a clean environment is resulting in the high penetration of air care products in the market • xx • The air care market is witnessing demand for innovative products that are organic in nature and less harmful • xx • In order to avoid the overuse of air care products in homes, Indians often tend to use natural home fresheners such as incense sticks, coffee, potpourri, essential oils, simmer herbs, and baking soda • xx 3
Socio-economic indicators Total population 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 Bn 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 Personpersq.km Population density 4
Market definition and structure AircaremarketinIndia • Air care products primarily refer to aerosol sprays, liquid deodorizers, and other chemical compositions used to eliminate odor, and freshen the air in rooms • xx xx xxxx xx xx xx Air care xx Home care xx xxxx xx xx xx 5
2019e 2020e 2021e 2022e 2023e India historical market revenue (INR Bn) India forecasted market revenue (INR Bn) CAGR (2016-2018): x% CAGR (2019-2023): x% • Although the air care sector is at a nascent stage, it has tremendous potential for growth, owing to evolving consumer preferences • The car fresheners category is generating maximum revenue for the Indian air care market • Dabur India Limited is one of the major players operating in the air care market, followed by Godrej Consumer Products Limited, and Airance • xx Key market observations • The air care market in India is expected to expand at a CAGR of x %, and reach a value of INR x Bn in 2023, up from INR x Bn in 2018 • xx 2016 2017 2018 Air care market in India - overview 6
Market segmentation Segments Based on categories • Home fresheners • Car fresheners • Bathroom fresheners • The Indian air care market comprises three categories of air fresheners used for maintaining hygiene in homes, and cars • xx • Dabur India Limited • Others Based on market players AircaremarketinIndia 7
• The total value of the Indian air care market segment was ~x Bn in 2016, of which home fresheners comprised of INR ~x Bn, car fresheners accounted for INR ~x Bn, while bathroom fresheners had the remaining market share • With a rise in the sale of cars, the market share of car fresheners has picked up in recent years • Changing lifestyles has led to the rise in the sale of home air fresheners in the country • The rate of adoption of bathroom air fresheners is not impressive in India, especially in the rural areas • xx Key observations Home fresheners Car fresheners Bathroom fresheners2016 Based on value Based on market share Home fresheners Car fresheners Bathroom fresheners INRMn Market segmentation – based on product categories 8
Export: HS code 2015 2016 2017 2018 Export (value) 2015 2016 2017 2018 Export (volume) 9
Export segmentation: HS code Country-wise segmentation (based on value) Country A Country B Country C Country D Country E Country F 2017 Country A Country B Country C Country D Country E Country F 2018 Country-wise segmentation (based on volume) Country A Country B Country C Country D Country E Country F Country A Country B Country C Country D Country E Country F 2017 2018 10
Import: HS code 2015 2016 2017 2018 Import (value) 2015 2016 2017 2018 Import (volume) 11
Import segmentation: HS code Country-wise segmentation (based on value) Country A Country B Country C Country D Country E Country F 2017 Country A Country B Country C Country D Country E Country F 2018 Country-wise segmentation (based on volume) Country A Country B Country C Country D Country E Country F Country A Country B Country C Country D Country E Country F 2017 2018 12
Expansion of product categories Emergence of unbranded aromatic products Association with lifestyle business • Indian consumers have started showing an inclination towards the use of air fresheners manufactured for specific categories – homes, bathrooms, and cars • In order to maintain market share, companies need to develop air care products for specific environments • xx • Indian customers have developed a liking towards aromatic products manufactured by the unorganized sector • Fast-moving consumer goods (FMCG) companies can strengthen their product portfolios by launching a range of aromatic products like incense sticks, oil burner, potpourri, and scented candles • xx • In recent years, the percentage of people showing interest in using different variants of spray or aerosol air fresheners has increased • xx 13 Key market opportunities
Market drivers • Lifestyle products such as air fresheners have started gaining inevitable presence in the household purchase lists of most Indian consumers • Demand for effective air care products for maintaining hygiene in cars and homes have increased recently • xx 01 Change in lifestyle • The rise in disposable income and per capita income has revolutionized consumers’ buying and spending pattern towards consumer goods and services  Per capita income in India is expanding at x%, and is expected to reach INR x Mn in FY 2018-19 as against INR x Mn in FY 2017-18 • Increased disposable income has enabled higher expenditure on FMCG products 02 Growing inclination towards maintenance of hygiene 14
• In order to avoid the overuse of air care products in homes, Indians often tend to use natural home fresheners such as incense sticks, coffee, potpourri, essential oils, simmer herbs, and baking soda • xx • Most air fresheners contain harmful chemicals like phthalates, which in turn leads to reproductive abnormalities, allergies, and asthma. • xx 02 01 Substitution by cost-effective and traditional air freshening agents Presence of harmful ingredients in air fresheners Market challenges 15
Public: domestic company – company A Company information Products and services Corporate address xx Tel no. xx Fax no. xx Website xx Year of incorporation xx Stock exchange : ticker xx Key people Name Designation Person 1 xx Person 2 xx Person 3 xx Person 4 xx Business description • xx Category Products and services Category 1 xx Category 2 xx 16
Financial snapshot 2015 2016 2017 2018 Particulars FY 2015 FY 2016 FY 2017 FY 2018 Profitability ratios Gross margin % xx xx xx xx Net income margin % xx xx xx xx EBITDA margin % xx xx xx xx EBITA margin % xx xx xx xx EBIT margin % xx xx xx xx Return on assets % xx xx xx xx Return on capital % xx xx xx xx Return on equity % xx xx xx xx Return on common equity % xx xx xx xx Liquidity ratios xx xx xx xx Current ratio xx xx xx xx Quick ratio xx xx xx xx Leverage ratios xx xx xx xx Total debt/equity xx xx xx xx Total debt/capital xx xx xx xx Interest coverage xx xx xx xx Efficiency ratios xx xx xx xx Total asset turnover xx xx xx xx Fixed asset turnover xx xx xx xx Accounts receivable turnover xx xx xx xx Inventory turnover xx xx xx xx Key ratios Indicators Value Market capitalization (INR Mn) xx Total enterprise value (INR Mn) xx Key financial performance indicators Public: domestic company – company A (continued) 17
Key business segments Key geographical segments 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Country A Company A has been operating solely in India for the last four years 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Segment A Company A has been operating solely in Segment A for the last four years Public: domestic company – company A (continued) 18
Private: domestic company – company B Company information Products and services Corporate address xx Tel no. xx Fax no. xx Website xx Year of incorporation Xx Key people Name Designation Person 1 xx Person 2 xx Person 3 xx Person 4 xx Business description • xx Category Products and services Category 1 xx Category 2 xx 19
Appendix Research methodology Secondary research Print media Annual reports of companies Leading newspapers Magazines and journals Open sources Company website Premium databases Electronic media Developed by an internal team of market analysts who track government statistics, consumer and trade association statistics, market research reports, annual company reports and accounts, directories, press articles from around the world and online databases. The effect of macroeconomic and demographic factors influencing consumer spending patterns have been considered while analyzing the current market dynamics and predicting growth forecasts. 20
Appendix About Research on Global Markets In-house Research Data VisualizationGlobal CoveragePanel Expertise Premium Databases Specialized panel of senior executives, analysts and practitioners Extensive experience of working on various premium databases Ability to conduct research across the globe in multiple languages Ability to present complex data insights in crisp, easy- to-understand visuals We utilize an in-house resource model to provide our clients with actionable insights Owned by Netscribes, Research on Global Markets is the go-to platform for global professionals looking for credible and transparent research on developed and emerging markets. We set ourselves apart from other online market research publishers with our focused coverage, commitment to data authenticity, simple licensing, and complete user privacy. About Netscribes Netscribes provides end-to-end research-driven solutions that help clients meet their growth objectives by collaboratively transforming information into business advantage. Global market intelligence and content management firm – services across the research and information value chain Venture-funded by US and Singapore private equity firms 725+ member delivery team across Mumbai, Kolkata and Gurgaon, and sales presence in USA, UK, Singapore, Dubai and Israel Revenue composition: USA: 45% Europe/MENA: 45% APAC: 10% ISO 9001:2008 certified by DNV GL since 2014 21
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Air Care Market In India (2018–2023)

  • 1. Prepared by Research on Global Markets Proprietary and Confidential, Copyright © 2018, Netscribes, Inc.. All Rights Reserved The content of this document is confidential and meant for the review of the recipient. Disclaimer: The names or logos of other companies and products mentioned herein are the trademarks of their respective owners
  • 2. 2 Executive summary Socio-economic indicators Table of contents Introduction Market overview Market segmentation Trade analysis Key market opportunities Market influencers Competitive landscape Appendix
  • 3. Executive summary Overview Business opportunities 2016 2018 2023 INR Bn • The air care market in India is projected to expand at a compound annual growth rate (CAGR) of x%, from INR x Bn in 2018, to INR x Bn in 2023 • It operates in three segments – home fresheners, car fresheners, and bathroom fresheners • Air fresheners are available in the form of aromatic candles, plug-ins (electric), gels, liquid, and sprays or aerosols • Recently, the trend of using organic air care products have emerged in India • xx • Maintaining hygiene in cars and homes is pushing the demand for effective air care products • Growing emphasis among Indians to preserve a clean environment is resulting in the high penetration of air care products in the market • xx • The air care market is witnessing demand for innovative products that are organic in nature and less harmful • xx • In order to avoid the overuse of air care products in homes, Indians often tend to use natural home fresheners such as incense sticks, coffee, potpourri, essential oils, simmer herbs, and baking soda • xx 3
  • 4. Socio-economic indicators Total population 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 Bn 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 Personpersq.km Population density 4
  • 5. Market definition and structure AircaremarketinIndia • Air care products primarily refer to aerosol sprays, liquid deodorizers, and other chemical compositions used to eliminate odor, and freshen the air in rooms • xx xx xxxx xx xx xx Air care xx Home care xx xxxx xx xx xx 5
  • 6. 2019e 2020e 2021e 2022e 2023e India historical market revenue (INR Bn) India forecasted market revenue (INR Bn) CAGR (2016-2018): x% CAGR (2019-2023): x% • Although the air care sector is at a nascent stage, it has tremendous potential for growth, owing to evolving consumer preferences • The car fresheners category is generating maximum revenue for the Indian air care market • Dabur India Limited is one of the major players operating in the air care market, followed by Godrej Consumer Products Limited, and Airance • xx Key market observations • The air care market in India is expected to expand at a CAGR of x %, and reach a value of INR x Bn in 2023, up from INR x Bn in 2018 • xx 2016 2017 2018 Air care market in India - overview 6
  • 7. Market segmentation Segments Based on categories • Home fresheners • Car fresheners • Bathroom fresheners • The Indian air care market comprises three categories of air fresheners used for maintaining hygiene in homes, and cars • xx • Dabur India Limited • Others Based on market players AircaremarketinIndia 7
  • 8. • The total value of the Indian air care market segment was ~x Bn in 2016, of which home fresheners comprised of INR ~x Bn, car fresheners accounted for INR ~x Bn, while bathroom fresheners had the remaining market share • With a rise in the sale of cars, the market share of car fresheners has picked up in recent years • Changing lifestyles has led to the rise in the sale of home air fresheners in the country • The rate of adoption of bathroom air fresheners is not impressive in India, especially in the rural areas • xx Key observations Home fresheners Car fresheners Bathroom fresheners2016 Based on value Based on market share Home fresheners Car fresheners Bathroom fresheners INRMn Market segmentation – based on product categories 8
  • 9. Export: HS code 2015 2016 2017 2018 Export (value) 2015 2016 2017 2018 Export (volume) 9
  • 10. Export segmentation: HS code Country-wise segmentation (based on value) Country A Country B Country C Country D Country E Country F 2017 Country A Country B Country C Country D Country E Country F 2018 Country-wise segmentation (based on volume) Country A Country B Country C Country D Country E Country F Country A Country B Country C Country D Country E Country F 2017 2018 10
  • 11. Import: HS code 2015 2016 2017 2018 Import (value) 2015 2016 2017 2018 Import (volume) 11
  • 12. Import segmentation: HS code Country-wise segmentation (based on value) Country A Country B Country C Country D Country E Country F 2017 Country A Country B Country C Country D Country E Country F 2018 Country-wise segmentation (based on volume) Country A Country B Country C Country D Country E Country F Country A Country B Country C Country D Country E Country F 2017 2018 12
  • 13. Expansion of product categories Emergence of unbranded aromatic products Association with lifestyle business • Indian consumers have started showing an inclination towards the use of air fresheners manufactured for specific categories – homes, bathrooms, and cars • In order to maintain market share, companies need to develop air care products for specific environments • xx • Indian customers have developed a liking towards aromatic products manufactured by the unorganized sector • Fast-moving consumer goods (FMCG) companies can strengthen their product portfolios by launching a range of aromatic products like incense sticks, oil burner, potpourri, and scented candles • xx • In recent years, the percentage of people showing interest in using different variants of spray or aerosol air fresheners has increased • xx 13 Key market opportunities
  • 14. Market drivers • Lifestyle products such as air fresheners have started gaining inevitable presence in the household purchase lists of most Indian consumers • Demand for effective air care products for maintaining hygiene in cars and homes have increased recently • xx 01 Change in lifestyle • The rise in disposable income and per capita income has revolutionized consumers’ buying and spending pattern towards consumer goods and services  Per capita income in India is expanding at x%, and is expected to reach INR x Mn in FY 2018-19 as against INR x Mn in FY 2017-18 • Increased disposable income has enabled higher expenditure on FMCG products 02 Growing inclination towards maintenance of hygiene 14
  • 15. • In order to avoid the overuse of air care products in homes, Indians often tend to use natural home fresheners such as incense sticks, coffee, potpourri, essential oils, simmer herbs, and baking soda • xx • Most air fresheners contain harmful chemicals like phthalates, which in turn leads to reproductive abnormalities, allergies, and asthma. • xx 02 01 Substitution by cost-effective and traditional air freshening agents Presence of harmful ingredients in air fresheners Market challenges 15
  • 16. Public: domestic company – company A Company information Products and services Corporate address xx Tel no. xx Fax no. xx Website xx Year of incorporation xx Stock exchange : ticker xx Key people Name Designation Person 1 xx Person 2 xx Person 3 xx Person 4 xx Business description • xx Category Products and services Category 1 xx Category 2 xx 16
  • 17. Financial snapshot 2015 2016 2017 2018 Particulars FY 2015 FY 2016 FY 2017 FY 2018 Profitability ratios Gross margin % xx xx xx xx Net income margin % xx xx xx xx EBITDA margin % xx xx xx xx EBITA margin % xx xx xx xx EBIT margin % xx xx xx xx Return on assets % xx xx xx xx Return on capital % xx xx xx xx Return on equity % xx xx xx xx Return on common equity % xx xx xx xx Liquidity ratios xx xx xx xx Current ratio xx xx xx xx Quick ratio xx xx xx xx Leverage ratios xx xx xx xx Total debt/equity xx xx xx xx Total debt/capital xx xx xx xx Interest coverage xx xx xx xx Efficiency ratios xx xx xx xx Total asset turnover xx xx xx xx Fixed asset turnover xx xx xx xx Accounts receivable turnover xx xx xx xx Inventory turnover xx xx xx xx Key ratios Indicators Value Market capitalization (INR Mn) xx Total enterprise value (INR Mn) xx Key financial performance indicators Public: domestic company – company A (continued) 17
  • 18. Key business segments Key geographical segments 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Country A Company A has been operating solely in India for the last four years 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Segment A Company A has been operating solely in Segment A for the last four years Public: domestic company – company A (continued) 18
  • 19. Private: domestic company – company B Company information Products and services Corporate address xx Tel no. xx Fax no. xx Website xx Year of incorporation Xx Key people Name Designation Person 1 xx Person 2 xx Person 3 xx Person 4 xx Business description • xx Category Products and services Category 1 xx Category 2 xx 19
  • 20. Appendix Research methodology Secondary research Print media Annual reports of companies Leading newspapers Magazines and journals Open sources Company website Premium databases Electronic media Developed by an internal team of market analysts who track government statistics, consumer and trade association statistics, market research reports, annual company reports and accounts, directories, press articles from around the world and online databases. The effect of macroeconomic and demographic factors influencing consumer spending patterns have been considered while analyzing the current market dynamics and predicting growth forecasts. 20
  • 21. Appendix About Research on Global Markets In-house Research Data VisualizationGlobal CoveragePanel Expertise Premium Databases Specialized panel of senior executives, analysts and practitioners Extensive experience of working on various premium databases Ability to conduct research across the globe in multiple languages Ability to present complex data insights in crisp, easy- to-understand visuals We utilize an in-house resource model to provide our clients with actionable insights Owned by Netscribes, Research on Global Markets is the go-to platform for global professionals looking for credible and transparent research on developed and emerging markets. We set ourselves apart from other online market research publishers with our focused coverage, commitment to data authenticity, simple licensing, and complete user privacy. About Netscribes Netscribes provides end-to-end research-driven solutions that help clients meet their growth objectives by collaboratively transforming information into business advantage. Global market intelligence and content management firm – services across the research and information value chain Venture-funded by US and Singapore private equity firms 725+ member delivery team across Mumbai, Kolkata and Gurgaon, and sales presence in USA, UK, Singapore, Dubai and Israel Revenue composition: USA: 45% Europe/MENA: 45% APAC: 10% ISO 9001:2008 certified by DNV GL since 2014 21
  • 22. 22

Editor's Notes

  1. https://autotechreview.com/technology/tech-update/iot-to-bring-disruptive-changes-to-automotive-industry important
  2. https://www.researchgate.net/publication/302873049_Advanced_Driver_Assistance_Systems_Human-Machine_Interaction_Technologies_Patents_and_Future_Market_Opportunities https://autotechreview.com/media/attachments/20_25_atrJun2016.pdf https://program-ace.com/blog/the-future-of-touchless-technologies-voice-or-gesture/
  3. https://news.sap.com/2017/07/sap-leonardo-live-sap-edge-services-going-digital/ https://blogs.sap.com/2018/05/11/extending-the-intelligent-enterprise-to-the-edge-sap-leonardo-iot-edge-sap-edge-services-2018-spring-releases-highlights/ https://www.statista.com/statistics/263852/saps-revenue-by-region/ https://blogs.sap.com/2017/08/03/intelligence-at-the-cutting-edge-with-sap-leonardo-iot-edge/
  4. https://news.sap.com/2017/07/sap-leonardo-live-sap-edge-services-going-digital/ https://blogs.sap.com/2018/05/11/extending-the-intelligent-enterprise-to-the-edge-sap-leonardo-iot-edge-sap-edge-services-2018-spring-releases-highlights/ https://www.statista.com/statistics/263852/saps-revenue-by-region/ https://blogs.sap.com/2017/08/03/intelligence-at-the-cutting-edge-with-sap-leonardo-iot-edge/
  5. https://news.sap.com/2017/07/sap-leonardo-live-sap-edge-services-going-digital/ https://blogs.sap.com/2018/05/11/extending-the-intelligent-enterprise-to-the-edge-sap-leonardo-iot-edge-sap-edge-services-2018-spring-releases-highlights/ https://www.statista.com/statistics/263852/saps-revenue-by-region/ https://blogs.sap.com/2017/08/03/intelligence-at-the-cutting-edge-with-sap-leonardo-iot-edge/