Top 10 LinkedIn Tips - Albert Kaufman, Constant Contact Authorized Local Expert, Portland, Oregon - 2015
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Here are my top 10 tips for using LinkedIn. If you have any questions, please contact me at albert@albertideation.com or visit my site - http://albertideation.com - I teach people how to get their businesses thriving using on-line tools such as social media and especially email marketing!
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Top 10 LinkedIn Tips - Albert Kaufman, Constant Contact Authorized Local Expert, Portland, Oregon - 2015
- 1. Top 10 Tips to Maximize Your Business Networking with LinkedIn Albert Kaufman Constant Contact Authorized Local Expert – Portland, OR
- 2. linkedin.com/in/albertkaufman #10 – LinkedIn Matters LinkedIn – 300 million and growing It’s where people connect on a business level Everything is about work Best approach – be professional It’s a place where people go for job-related information To find work, to offer work to others And to check out who is available and what their skills are (40% of users check LI daily)
- 3. linkedin.com/in/albertkaufman LinkedIn: Usage How is LinkedIn used? #9 People use it to look up the work histories of those they want to meet, are meeting or are recruiting. Solicit recommendations from your friends & past colleagues - then, when someone comes looking, they can be impressed.
- 4. linkedin.com/in/albertkaufman Make sure your house is in order 1st #8 Build your profile – make sure it’s complete Build your company profile – ditto How to find connections? – email list, past places you’ve worked, family, friends, repeat The last step is important – repeat – because every 2 seconds someone new joins LI Now that you’re connected – what to do?
- 5. linkedin.com/in/albertkaufman This is true with all social media – make sure you have your structure built first #7 Then, start connecting When someone reaches you, you want to be prepared for them to find the information you want them to find! Most important – what you do, and various ways to contact you – email/phone/IM/etc.
- 6. linkedin.com/in/albertkaufman Personal Pages – Your Photo
- 8. linkedin.com/in/albertkaufman #6 LinkedIn Groups – Important!
- 9. linkedin.com/in/albertkaufman #5 LI Notifications – like in FB, KEY! The little red number at the top of the page Tells you – who has written to you Tells you – who wants to connect with you Often contains job offers, and other opportunities Check these frequently for best results – as they are often timely offers I check LinkedIn at least once a day
- 10. linkedin.com/in/albertkaufman LinkedIn: How to LinkedIn - it's all about business/work - it's the water cooler on subjects having to do with work #4 Recommended: keep posts about business. You don't know who will read them and this is where people hang out to be professional. Pictures of kitties on Facebook - here, topics related to business try spending some time posting/linking as your business. @albertideation (use @ to make link to yourself or your business) IMAGES - like elsewhere - use them, frequently.
- 11. linkedin.com/in/albertkaufman LinkedIn: How to make a link
- 12. linkedin.com/in/albertkaufman LinkedIn Strategy Strategy - spend an hour just on LinkedIn. Then one just on Twitter. Then one just on as your Fan Page on Facebook. Strategy - once you are connected on LI - you now have the other person's contact info - great time to write to them and ask if they'd like to be on your email list - include a sign-up link. Include an offer, possibly. Why would they particularly like to be on your list? What will being on your list do for them? Strategy - offer a sign up link to your newsletter on LinkedIn Groups. Provide an incentive/reason… #3 Strategy - I have created an auto-responder-ish response whenever anyone connects to me on LinkedIn or Facebook Connect with me on LinkedIn to see my autoresponder
- 14. linkedin.com/in/albertkaufman LinkedIn: Upgrading Is it worth it to upgrade to paid version of LinkedIn? Here's what you get, first of all Have you upgraded? Was it worth it? Perhaps if you're job-hunting this would be useful. Upgrading for single-proprietor business person, a choice.
- 16. linkedin.com/in/albertkaufman #1 Tip for using LinkedIn Think about what to do in these areas of LinkedIn – get in touch to discuss
- 17. linkedin.com/in/albertkaufman LinkedIn: Conclusion Make sure you’re profile is set up (biz/personal) Make an effort to reach past/current connections – join groups – be helpful Keep learning, this platform, like others will continually change – #2 stay abreast of the changes! Thanks for your time! Albert Kaufman albertideation.com
Editor's Notes
- Make sure that your photo is a good one – it’s one of the main things that people see – a picture paints a thousand words
- Ask audience how they use it?