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Ant Boobier
Practices Lead, Bank of New Zealand (BNZ)
Nomad8
ant@nomad8.com
@antboobier
All track development
(or how we dropped the collective ego
and created a product playbook!)
All track development - (or how we dropped the collective ego and created a product playbook!) by Ant Boobier at #AgileIndia2019
All track development - (or how we dropped the collective ego and created a product playbook!) by Ant Boobier at #AgileIndia2019
My agile egoAgile Ego
Who are BNZ
Product, UX and development, was just a little bit awkward….
“Product Management
is not just about
building things, it’s
about solving
problems”
Melissa Perri
1. Whole team has ownership
2. Focus on creating an outcome
3. Do the smallest amount of work possible to start
measuring change
What Product Management means to us…
All track development - (or how we dropped the collective ego and created a product playbook!) by Ant Boobier at #AgileIndia2019
Dual track development is 2 activities happening
continuously and in tandem
Success !
(2 teams to 3 tribes)
/kənˈfjuːʒ(ə)n/
(confusion)
A clash of collective egos
Duel Track
How I hoped
people saw me
AGILE !
How I sometimes
came across
You can’t read the label
of the jar you’re in
How can I be
the conscience
for the team?
“we are often
making this
mistake of
conflating scaling
and spreading”
David Hussman
(The Dude)
@antboobier
“Don’t [insert word*] how, if
you don’t understand the why”
Explain
Advise
Copy
Follow
*
to collaborate on a
change!
[please bring your expertise]
This is a playbook
This is not a playbook…
The Playbook test
Be understood by anyone who picks it
up, so it needs to be..
• no more than 30 pages
• self explanatory
• endorsed by key skill-set areas
• be enjoyable to read
1. If it does not
fit in your head,
don’t use it !
Dual-track felt and looked like
separate ‘duelling’ tracks
All track development - (or how we dropped the collective ego and created a product playbook!) by Ant Boobier at #AgileIndia2019
It’s a one for all empirical track
All track development - (or how we dropped the collective ego and created a product playbook!) by Ant Boobier at #AgileIndia2019
2. Acknowledge and mash up the mindsets
Think agile, but you don’t
always have to ‘talk’ agile
AGILE
HAS NO BRAIN
PLEASE USE
YOUR OWN
Original image source for inspiration unknown :-(
All track development - (or how we dropped the collective ego and created a product playbook!) by Ant Boobier at #AgileIndia2019
3. Keep it…
and invite input from experts
• Guided by a specialist
• Involve wider product team
• Tracked on team board
• Time boxed
All track development - (or how we dropped the collective ego and created a product playbook!) by Ant Boobier at #AgileIndia2019
UX Researcher
Team Designer
Data Analytics team
Developer
Product Owner
Team Designer
Content
Developer
Dev team
Content and Comms
Team Designer
Risk
Tribe PM
Who do
you
probably
need to
get
involved?
UX Researcher
Team Designer
Data Analytics team
Developer
Product Owner
Team Designer
Content
Developer
Dev team
Content and Comms
Team Designer
Risk
Tribe PM
Who do
you
probably
need to
get
involved?
You want us to do what ?!!!!
“Your work is
going to fill a
large part of your
life, and the only
way to be truly
satisfied is to do
what you believe
is great work.
And the only way
to do great work
is to love what
you do”

4. Say No!
treat your Product Playbook like your Product
“Building a great
product isn’t
about creating
tons of tactically
useful features
which are
tangentially
related”

Des Traynor
(Intercom on Product Management)
house petsFeatures are like…
5. Question the thinking,
not the answer
All track development - (or how we dropped the collective ego and created a product playbook!) by Ant Boobier at #AgileIndia2019
Disciplined steps
All track development - (or how we dropped the collective ego and created a product playbook!) by Ant Boobier at #AgileIndia2019
Who is your
customer ?What
assumptions
do you
have?
How will you
know you are
being successful?
What does yournext experimentlook like?
Who will lead the
experiment?
Who do you need
to involve?
All track development - (or how we dropped the collective ego and created a product playbook!) by Ant Boobier at #AgileIndia2019
All track development - (or how we dropped the collective ego and created a product playbook!) by Ant Boobier at #AgileIndia2019
“[it] brings together all the
best parts of our practices in
an easy to understand way,
providing a framework that
our team have adopted and
then adapted”
Penny Goodwin,
Xerofox clan PO
Team effort !
Thanks !
Ant Boobier
Practices Lead, Bank of New Zealand (BNZ)
Nomad8
ant@nomad8.com
@antboobier

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All track development - (or how we dropped the collective ego and created a product playbook!) by Ant Boobier at #AgileIndia2019