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All You Need To Know About Pinterest

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Josie Khng
Josie Khng

So much internets, so little time! All you need to know about the oh-so-trendy photo-sharing social network, Pinterest to sell it to your clients in 28 slides.

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All You Need To Know About Brought to you by Singapore
What is Pinterest? Pinterest is a pin-board style photo sharing network. Discover photos you love or are inspired by Organize them into thematic pinboards Share them easily with your friends
Why Pinterest? It is currently the third most popular social network in the US and the 6th most popular in Singapore (Alexa Rankings). Sta$s$cs  accurate  as  of    9  April  2012
Pinteresting Facts 2012  Pinterest  Sta$s$cs-­‐  US Source:  Modea  [Tech  Crunch,  ComScore,  Shareholic  Blog]
Pinterest for Personal use
Personal Pinboard
How to start pinning Pinterest is still a closed community therefore users will have to request for an invite from existing users in order to join.
Logging into Pinterest Pinterest is integrated with Facebook & Twitter, therefore users are able to utilize the shared login to sign in. Users are also able to share Pinterest activities on their Facebook timeline.
Pinterest on Mobile Users are also able to access Pinterest via mobile through an iPhone app or their mobile-optimized website.
How to Pin things Search for photo inspirations via your Home Page dashboard 4 Most popular lists 1 Keyword Search 5 Manual Upload 3 Themed Categories 2 Re-pin from users you follow
How to Add a Pin • via user submitted images. • via direct URL. • via PinIt bookmarklet – a plugin that’s added to users’ browsers when they sign up for Pinterest. • PinIt button – works like a Facebook share button A Pin
Pinterest and your brand
Pinterest for Brands
Brand Pinboard
Using Pinterest as a brand User Generated Content Enabling and involving users in your community to contribute their own pins. Note: Administrative access can only be given manually via email
Using Pinterest as a brand Feature visual content Product catalogs or infographics & data charts
Using Pinterest as a brand Add a pin-it Button to your website Integrate pinterest to your website for greater reach and allow visitors to share visual content through a Pinterest Share button
Using Pinterest as a brand Gift Ideas Add price-tags to your product listings and link them to your e-commerce portal to track ROI
Using Pinterest as a brand Hosting Contests Ask users to create a pinboard to demonstrate what they love about your brand, products or services
Using Pinterest as a brand Videos Upload interactive content in the form of brand videos to Pinterest - integration with Youtube allows users to watch the videos on Pinterest however present categorization is primitive
Why does Pinterest matter? As a Traffic Driver 1 Pinterest is more effective than driving traffic than compared to other social media sites Links 2 Using the ‘Pin It’ button will allow your pins to link back to the source (your website) and encounter more of your content with just one click. Leads 3 Pinterest will soon start contributing to lead generation Social Sharing Pinterest connects with Facebook enabling users to automatically post pins 4 onto their Facebook feed for others to see (greater reach)
Tracking Influence on Pinterest Pinreach uses a Klout-score model to track influence & reach of Pinterest users
Case Studies Kotex Sending brand influencers custom goodie bags with things they love on Pinterest
Case Studies Peugeot Created a series of boards with missing pins for a treasure hunt
Case Studies Fashion Fast Forward Singapore 45 participants – contest ran for 2 weeks
Case Studies GSD&M (US Digital Agency) Created thematic Pinterest Boards in anticipation of SXSW
Pinterest & Terms of Service Because Pinterest’s social network is based on a photo-sharing model, concerns have been raised with regards to usage of copyright of images without permission. Pinterest Terms of Service prohibits such behavior and addresses the issue through a combination of an ‘opt out’ model for sites who do not want their products feature on Pinterest, as well as encouraging crediting of image sources.
Credits CNN.com, Pinterest.com,Mashable.com, PSFK.com, Digitalbuzzblog.com, Hubspot.com, Etsy.com, Pinreach.com, Adage.com Brought to you by JOSIE KHNG Social Media Specialist | @omgitsjosie | pinterest.com/omgitsjosie| josie.khng@tribalddb.com.sg

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All You Need To Know About Pinterest

  • 1. All You Need To Know About Brought to you by Singapore
  • 2. What is Pinterest? Pinterest is a pin-board style photo sharing network. Discover photos you love or are inspired by Organize them into thematic pinboards Share them easily with your friends
  • 3. Why Pinterest? It is currently the third most popular social network in the US and the 6th most popular in Singapore (Alexa Rankings). Sta$s$cs  accurate  as  of    9  April  2012
  • 4. Pinteresting Facts 2012  Pinterest  Sta$s$cs-­‐  US Source:  Modea  [Tech  Crunch,  ComScore,  Shareholic  Blog]
  • 7. How to start pinning Pinterest is still a closed community therefore users will have to request for an invite from existing users in order to join.
  • 8. Logging into Pinterest Pinterest is integrated with Facebook & Twitter, therefore users are able to utilize the shared login to sign in. Users are also able to share Pinterest activities on their Facebook timeline.
  • 9. Pinterest on Mobile Users are also able to access Pinterest via mobile through an iPhone app or their mobile-optimized website.
  • 10. How to Pin things Search for photo inspirations via your Home Page dashboard 4 Most popular lists 1 Keyword Search 5 Manual Upload 3 Themed Categories 2 Re-pin from users you follow
  • 11. How to Add a Pin • via user submitted images. • via direct URL. • via PinIt bookmarklet – a plugin that’s added to users’ browsers when they sign up for Pinterest. • PinIt button – works like a Facebook share button A Pin
  • 15. Using Pinterest as a brand User Generated Content Enabling and involving users in your community to contribute their own pins. Note: Administrative access can only be given manually via email
  • 16. Using Pinterest as a brand Feature visual content Product catalogs or infographics & data charts
  • 17. Using Pinterest as a brand Add a pin-it Button to your website Integrate pinterest to your website for greater reach and allow visitors to share visual content through a Pinterest Share button
  • 18. Using Pinterest as a brand Gift Ideas Add price-tags to your product listings and link them to your e-commerce portal to track ROI
  • 19. Using Pinterest as a brand Hosting Contests Ask users to create a pinboard to demonstrate what they love about your brand, products or services
  • 20. Using Pinterest as a brand Videos Upload interactive content in the form of brand videos to Pinterest - integration with Youtube allows users to watch the videos on Pinterest however present categorization is primitive
  • 21. Why does Pinterest matter? As a Traffic Driver 1 Pinterest is more effective than driving traffic than compared to other social media sites Links 2 Using the ‘Pin It’ button will allow your pins to link back to the source (your website) and encounter more of your content with just one click. Leads 3 Pinterest will soon start contributing to lead generation Social Sharing Pinterest connects with Facebook enabling users to automatically post pins 4 onto their Facebook feed for others to see (greater reach)
  • 22. Tracking Influence on Pinterest Pinreach uses a Klout-score model to track influence & reach of Pinterest users
  • 23. Case Studies Kotex Sending brand influencers custom goodie bags with things they love on Pinterest
  • 24. Case Studies Peugeot Created a series of boards with missing pins for a treasure hunt
  • 25. Case Studies Fashion Fast Forward Singapore 45 participants – contest ran for 2 weeks
  • 26. Case Studies GSD&M (US Digital Agency) Created thematic Pinterest Boards in anticipation of SXSW
  • 27. Pinterest & Terms of Service Because Pinterest’s social network is based on a photo-sharing model, concerns have been raised with regards to usage of copyright of images without permission. Pinterest Terms of Service prohibits such behavior and addresses the issue through a combination of an ‘opt out’ model for sites who do not want their products feature on Pinterest, as well as encouraging crediting of image sources.
  • 28. Credits CNN.com, Pinterest.com,Mashable.com, PSFK.com, Digitalbuzzblog.com, Hubspot.com, Etsy.com, Pinreach.com, Adage.com Brought to you by JOSIE KHNG Social Media Specialist | @omgitsjosie | pinterest.com/omgitsjosie| josie.khng@tribalddb.com.sg