The document provides information about Allegro's live streaming and social commerce services. It discusses how live streaming can boost sales by fostering authentic connections between brands and audiences. Key benefits highlighted include higher viewer engagement for live videos compared to prerecorded content. The document also outlines Allegro's service offerings for live streaming, including production, analytics, interactive campaigns, and host collaborations. It provides examples of potential hosts and clients. Packages and pricing models for Allegro's services are also summarized.
3. 2023
Broadcast
Your Brand
Engage with your audience in real-time. Our Live
Streaming services ensure seamless broadcasts,
fostering authentic connections and driving sales.
Turn viewers into loyal customers.
Live Streaming
4. 2023
Why Live Streaming?
80%
of audiences watch
live video than read
articles
3x
longer view duration
than pre-recorded
videos
67%
live viewers are likely to
make a purchase after
watching
“Live streaming isn't just about selling, it's about creating an
authentic, immediate connection with audiences”
5. 2023
Why Live Streaming?
Interactive &
Immersive
Live streaming offers audiences an
immersive shopping experience
where questions are answered in
real-time, creating an environment
of trust.
Real-time
Engagement
Brands can instantly connect with
their audience, obtain real-time
feedback, and adapt the session
based on live reactions, creating a
dynamic and personalized shopping
experience.
Instant Trust
Building
Watching products being
showcased live reduces buyer
hesitancy and provides
transparency. This real-time
validation acts as a powerful
purchasing push.
6. 2023
Scope of Work
Live Streaming
Live Streaming
Production
State-of-the-art video production ensuring crisp
visuals and seamless broadcasts. Tailored to
resonate with your brand voice and engage target
audiences.
Real-time Analytics &
Reporting
Track live engagement, viewer count, conversion
rates, and GMV in real-time. Gain insights, optimize
strategies, and maximize ROI with data-driven
decisions.
Interactive Sales
Campaigns
Crafting dynamic sales campaigns within live
streams. Engage viewers with polls, Q&A sessions,
flash sales, and exclusive deals to drive purchases.
Host/Influencer
Collaborations
Partnering with vetted influencers and hosts to
amplify brand visibility and authenticity. Their
credibility becomes your strongest sales pitch.
7. 2023
What You’ll Get
Live Streaming
High-Definition
Broadcasting
Delivering crystal clear visuals with our top-tier
equipment, ensuring your products and brand shine
in the highest definition.
Tailored Content
Creation
Customizing every live stream to resonate with brand
ethos, target audience preferences, and sales goals.
It's bespoke content, every time.
Interactive Elements
Integration
Enhancing streams with interactive polls, chats, and
shopping links, making every session an engaging
two-way conversation.
Real-time
Troubleshooting
Dedicated technical support throughout the
broadcast, ensuring uninterrupted streaming and
instant issue resolution.
8. 2023
The Value We Bring
Live Streaming
Maximized
ROAS
By focusing on GMV-driven strategies, every stream is a purpose-driven
campaign optimizing your return on investment.
Scalable
Strategies
Customizable campaigns that can grow with your brand, ensuring relevance and
effectiveness at every stage of your journey.
Engaged
Audience
Interactive live streams foster community, transforming casual viewers into
brand advocates and repeat customers.
Data- Driven
Insights
Real-time analytics and post-stream reports ensure your brand always has its
finger on the pulse of audience preferences and behavior.
9. and more
Live Streaming
2023
Our Potential Hosts
Karin (25)
Sport, Beauty, Fashion, Home &
Living, F & B
Interests
Nona (25)
Beauty, Fashion, F & B
Interests
Jessica (22)
Sport, Beauty, Fashion, F & B
Interests
PastBrands
andmore
PastBrands
andmore
Past Brands
andmore
11. 2023
Live Streaming Case Study
Frisian Flag
Our Solution
Flash Sale price
Product bundlings
Give with Price
Buy 5 get 5
Freebies
Results
Total Revenue : Rp424,234,938
Live Hours : 24 hours
Orders : 6800 sold
Buyers : 4400
New Followers : 1300 followers
Comments : 3300
Shares : 186
Likes : 101,000
Client Frisian Flag Indonesia
Date 10 October 2023
14. 2023
Crafting
Compelling
Content
Stories that resonate, visuals that captivate. We
produce tailor-made content designed to elevate
your brand's presence on every social platform.
Engage, inspire, and convert.
Content Production
15. 2023
Why Content Production?
The convergence of e-commerce and social media, influenced by data
analytics and changing consumer behaviors, has emphasized the importance
of GMV-driven content for brands.
Direct-to-Consumer
(DTC) Movement
Social media became a primary
channel for brands started
selling directly to consumers
online, necessitating content
that drove GMV
The Rise of Social
Commerce
Social media started
integrating shopping features
can bridged the gap between
browsing and buying, making
GMV-driven content more
relevant
Changing Consumer
Behavior
Research indicates that social
media influences buying
decisions, and brands started
leveraging this by creating
content directly linked to their
product offerings
Competitive
Landscape
The online space is crowded.
To stand out, brands not only
needed to capture attention
but also to quickly convert that
attention into sales. GMV-
driven content provided a way
to achieve both.
16. 2023
Creative Consultant
Content Production
Scope of Work
Create and produce high-quality, engaging
social media content.
Editorial Plan
Develop a custom editorial plan that aligns
with your business goals and target
audience.
Get access to a professional content
creator who will produce high-quality
content for your business, tailored to your
specific needs and goals.
Biweekly Report
Meeting
Present and discuss biweekly progress
reports to identify and address any
roadblocks or challenges.
Dedicated Content
Creator
18. 2023
Content Production Case Study
Teh Poci
Our Solution
Crafting an entertainment content that
fulfill brand message. Deliver short story
that helps audience understand about
the brand and increase more awareness.
Results
Total Revenue : Rp3.190.000
Total Content: 4 short video
Orders : -
Buyers : -
Total Views: 1.410.845
Comments : 22
Shares : -
Likes : 1.375
Client Tafararra Irsa
Date 10 October 2023
19. 2023
Content Production Case Study
My XL
Our Solution
Crafting short video and develop shot
by shot based on creative from client.
Find a perfect fit talent that represent
the brand and make a complete
entertainment content with selling value
Results
Total Revenue : Rp52.140.000
Total Content: 30 short video
Orders : -
Buyers : -
Total Views: 10.704.161
Comments : 46
Shares : -
Likes : 2.833
Client Finch Kreatif
Date October 2023
20. 2023
Content Production Case Study
Olay
Our Solution
A complete journey for content & live
production. Entertainment, educational
& insightful content to gain more value
to live shopping. So, the audience got a
complete guidebook about the
product.
Results
Total Revenue : -
Total Content: 30 video/month
Orders : -
Buyers : -
Total Views: -
Comments : -
Shares : -
Likes : -
Client P&G Indonesia
Date 10 October 2023
23. 2023
Elevate Your
Earnings
Harness the power of influencers and passionate
advocates. Our affiliate programs connect your
brand with the right partners, ensuring mutual
growth and maximized revenue streams.
Affiliate Marketing
24. 2023
AllStars
The first and biggest Influencers Marketing platform
in Indonesia, launched since 2019
Connecting brands with influencers to optimize
online campaign through social media.
Allstars can seamlessly connect influencers and
affiliates with multiple brands official store and e-
commerce platform.
More than 70,000 from nano to mega influencers
and more than 6,000 affiliates onboarded.
Integrated Influencers and Affiliate
Marketing Platform
Our Platforms
Affiliate Marketing
25. 2023
Emfiliate
Emtek one stop solution website & app for affiliate
partners to promote various products from top e-
commerce and Brand official store.
Affiliate marketing platform pool for Emtek media
and talents ecosystem.
Various type of affiliates channel from talents
digital assets, blogs & websites, social media
platforms, YouTube channels, forums and
community sites, to TV broadcasts.
More than 100 media publishers and more than 300
talents under Emtek ecosystem onboarded
Integrated Multi Channel Network
Platform
Our Platforms
Affiliate Marketing
26. 2023
Our Inventories
Affiliate Marketing
70k+
Active KOL
Drive Traffic to Boost GMV and expanded reach through
Emtek Ecosystem & Allstars Talents Pool
Nano to Mega from Multi
Social Media
6k+
Active KOC
Followers 1K - 1M+ from
Multi Channel
160
Active Publisher
KLY, Vidio, SCTV, etc
3
E-Commerce
Lazada & Shopee
and will be more soon
27. 2023
Why Us?
Affiliate Marketing
Large Pool of
Affiliates
Manageable and measurable inventory of
influencers, creators, and communities under
Famous Allstars
Diverse Marketing
Channels
Affiliates use various channels to promote products,
including blogs, social media, pay-per-click
campaigns, email marketing, videos, TVC, and more.
Emtek
Ecosystem
Possibilities to collaborate with the all of platforms,
media channels, and talents under Emtek Group
Automated Tracking
and Reporting
Platforms automate the process of tracking clicks,
conversions, commissions, and other essential
metrics. This automation ensures accuracy and
allows to monitor performance in real-time
28. 2023
Scope of Work
Affiliate Marketing
Campaign
Affiliate marketing campaign that will focus
on driving sales with cost per sale model for
commission based on GMV.
31. 2023
Affiliate Marketing Case Study
Our Traffic & Sales Composition
Based on
GMV
Based on
Order Created
Based on
Referral Traffic
32. 2023
Affiliate Marketing Case Study
September Beauty
Our Solution
Diversity in affiliate selection, including micro-
influencers and niche beauty experts, catered to a
broad spectrum of demographics and beauty
interests.
Results
GMV
Seller
Items sold Shopee
Items sold Lazada
Date September 2023
Rp. 214.949.152
1.936
3.964
2.219
Creator GMV Item Sold
KLY Rp12.754.518 356
JorgieMcleynKasenda Rp2.529.300 75
EugeneAlejandro
MarianoWorotitjan Rp624.753 11
33. 2023
Package
Affiliate Marketing
Affiliate Trial
10%
from Gross Merchandise Value
(GVM)
commission
without agency fee
Affiliate Marketing
10% - 20%
from Gross Merchandise Value
(GVM)
commission
+ agency fee 5% from GMV
* 3 months period trial