Overview of the value proposition of treatment providers imbedding alumni support services into their organizations.
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Alumni & the ceo ppt final
1. Alumni & The CEO:
TheBusinessCaseforaComprehensiveAlumniProgram
Gina de Peralta Thorne, MS, TPAS Board Member
Jim Geckler, CEO, Harmony Foundation, Inc.
2. OBJECTIVES:
1. Be able to explain how an alumni program can facilitate the
move from acute-care model of addiction treatment to a
focus on sustained recovery.
2. Be able to list which specific alumni services directly
correlate with positive impact and enhanced alumni
engagement.
3. Be able to describe the means by which an alumni program
contributes to an increase in patient population.
3. Questions about Alumni Programs
• How many of you have an alumni program?
• What do you expect from your alumni program?
• What do you hope for from building an alumni program?
• What are the biggest challenges you see?
• If you don’t have one, why not?
• What holds you back?
• Why are you here?
4. HISTORY OF ALUMNI PROGRAMS
Peer Based Recovery Support Services (PB-RSS)
5. HISTORY OF ALUMNI PROGRAMS
• In the mid-20th century- addiction treatment alumni
associations came back into vogue during the rise of
inpatient and residential treatment.
• 1980’s – 1990’s as the treatment arena began more
professionalized, these programs disappeared.
• Treatment was dose specific, episodic and acute driven.
Focus was more on treat the client/patient and move them
to the next level of care.
• Efforts to support the client long term after their treatment
stay was left to other programs and services, (AA, NA, etc.)
6. Peer Based Recovery Support
Services (Alumni Programs)
TODAY:
“Alumni Services serve as a vehicle for Post-
Treatment Addiction Recovery Support,
spearheaded by active members of the recovery
community, many of whom are peer recovery
coach specialists.”
William White, Recovery White Paper 2013
7. Alumni Programs Provide:
• Intentional Community
• Education about Recovery
• Support for people struggling
• Life skills, navigating and enjoying the world in sobriety
• Data for treatment outcomes
• Referral potential
• Brand visibility
• Increased revenue for treatment organization
.
8. Things You May Be Wondering About?
• What Works? What are Best Practices?
• Is alumni services necessary?
• Where do I find the funds to support an alumni program?
• What is the ROI for this organizational investment?
• Is my leadership invested?
• What skillset does an alumni coordinator need?
• How do I integrate alumni programming into the rest of the tx
program?
• How do I retain talented staff?
10. Treatment Professionals InAlumni
Services (TPAS)
Vision
Supporting Recovery Champions
Mission
Foster dynamic collaboration among professionals seeking to
improve outcomes for alumni and others in recovery
Values
Collaboration
Community
Innovation
Integrity
Passion
Professionalism
11. TPAS Value
Proposition
• Building Intentional Community (locally,
regionally and nationally)
• Sharing ideas, resources and practices that
effectively keep alumni engaged.
• Mentoring & Coaching new Alumni
Professionals about their role and how they
can be most effective.
• Assist treatment organizations generate
revenue through growth in census.
• Contribute to longer term recovery outcomes
for alumni.
• Bi-Annual Collaborative’s on East/West Coasts.
13. What is a Collaborative?
• Launched in 2012- distinctly different from other addiction
treatment industry conferences.
• “Open Space Technology”
- Agenda created by the participants – “real-time”
- Participants are teachers and learners
- Topics foster collaboration, promote community and
connection.
14. Collaborative Data to Date
• 11 Collaboratives since 2012
• 548 attendees representing national and international treatment
and recovery community organizations.
• Title Sponsor: Futures of Palm Beach
• Sustaining Member: Hazelden Betty Ford
• Charter Members
A New Path, BRC Recovery, Cedar, Harmony Foundation, Inc., MAP,
New Directions for Women , Northbound, Origins, Pavilion, Pine
Grove, Valley Hope Association, Women in New Recovery
15. • Local, Regional and National alumni
communities connecting together
• Shift in thinking about collaboration in our
industry
• Statewide TPAS Chapter Groups
• Unique opportunities for engagement
• Private social media groups
• Alumni connection giving back
• Sober Fun events
• Recovery coaching
• Alumni Chapter Groups
What was Born from the
Collabortives?
18. How to Make Dollars and Sense of
Dynamic Alumni Program
Spring 2018 – gathered data in impact of alumni engagement.
Focus:
1. Assess how participation in TPAS has impacted the field of
alumni services.
2. Describe a distinctive model that fosters a unique learning
environment for building community among addiction
treatment service providers.
3. Propose suggestions for development of alumni service
programs and a more professionalized role for alumni services
personnel.
19. Outcomes
TPAS Impact on Alumni Engagement
Alumni Staff engaged with TPAS demonstrated:
• The frequency of activities offered to Alumni increased
• The type of activities offered to Alumni has diversified
• Activities that pair Alumni with current center patients for
sharing recovery stories increased
• The number of Alumni returning to the center to participate in
Alumni events increased.
20. Outcomes
TPAS Impact on Organizations
Survey respondents indicated a value proposition of Alumni
Services contributions not only to the mission of long term
recovery for clients, but also to the revenue generation for
organizations.
• Alumni referrals can account for as much as 50% of total
referrals.
• TPAS members reported that overall alumni referrals more
than doubled since staff was involved in TPAS activities.
21. Outcomes: Cost Per Admission
Survey respondents also indicated that cost per admission for an
Alumni referral is substantially lower compared to traditional
marketing and business development admissions:
• Costs per Alumni admission range from $700 to $1100
• Costs per traditional marketing and business development
activities range from $3500 to $5000 and even went as high as
$8000 per referral in some instances.
22. Alumni Staff + Frequency of
Alumni Events =
Alumni Referrals
24. What does your CEO Do?
• Holds responsibility for the overall success of the organization
• Ultimate decision maker
• Creates and implements organization, vision and direction
• Leads, Guides, and Develops Executive Leaders
• Solicits guidance from the Board of Directors
• Creates a an organization which will grow and flourish
• Evaluates the success of the organization
26. OBJECTIVES:
1. Be able to explain how an alumni program can facilitate the
move from acute-care model of addiction treatment to a
focus on sustained recovery.
2. Be able to list which specific alumni services directly
correlate with positive impact and enhanced alumni
engagement.
3. Be able to describe the means by which an alumni program
contributes to an increase in patient population.
27. OBJECTIVES:
1. Be able to explain how an alumni program can facilitate the
move from acute-care model of addiction treatment to a
focus on sustained recovery.
2. Be able to list which specific alumni services directly
correlate with positive impact and enhanced alumni
engagement.
3. Be able to describe the means by which an alumni program
contributes to an increase in patient population.
28. Come Prepared
• Know the objectives and address them first
• Don’t shoot inward, know how your efforts will
elevate the organization
• Know your Goals
• Know your ROI
31. To Learn More About TPAS
Visit:
www.tpasrecovey.org
Contact: Lauren Kirschberg
lauren@tpasrecovery.org
720-545-2585
Editor's Notes
For more than 275 years, individuals and families recovering from severe alcohol and other drug problems have provided peer-based recovery support (P-BRS) to sustain one another and to help those still suffering.
There is a long history of patient-led recovery mutual support organizations birthed within addiction treatment institutions in the United States.
Some of the earliest of these include:
1. Ollapod Club (1868, New York State Inebriate Asylum)
2. The Godwin Association (1872, Franklin Reformatory Home for Inebriates)
3. Keeley Leagues (1891, Keeley Institutes)
Today – Field of Addiction Treatment is flooding with new players who see us all competing for the same 10%.
This has created a culture of what’s mine is mine. We don’t share, discuss or build bridges for effective resources.
This idea of competition has weakened the success that we can provide to our families and clients with addiction.
TPAS – has taken a different approach.
Conducted focused data gathering on impact of Alumni engagement programs Spring 2018.
Public speaking, represent the organization, reward and recognition