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Andre Muller Bio[1]

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Andre Muller has over 20 years of executive experience in sales, marketing, distribution, operations, finance, and HR across the video game industry. As CEO of Alpha Games LLC since 2008, he has focused on broadening the video game industry. Previously, as President/COO of Alliance Distributors from 2003-2007, he grew annual revenues from $10 million to $81 million through sales growth, marketing campaigns, and key partnerships. He also established distribution facilities. As EVP of Jack of All Games from 1998-2002, he drove revenue growth from $20 million to $35 million through aggressive sales and marketing initiatives.

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ANDRE MULLER 16 Hunting Hollow Court, Dix Hills, NY 11746 516-946-7956 / andremuller65@yahoo.com EXECUTIVE PROFILE: Over 20 Years of Executive, Leadership and Management Experience Across All Core Functional Areas, including Sales, Marketing, Distribution, Operations, Logistics, Finance, and HR. Track Record of Success in Achieving Multimillion-Dollar Revenue Growth, including a $70 Million- Plus Increase for Alliance Distributors and a $25 Million Gain for Jack of All Games. Most recently ,in 2008 Co-founded Alpha Games LLC. in Miami, Florida, a Full Service Video Game Distribution, Sales, and Marketing company. Proven Leader Who Achieves Success through a Motivational, Metrics-Driven Management Style. Accomplished, outcome-driven executive with upper-level management background and year-over-year success in leading initiatives within challenging environments, including start-up and high-growth operations. Repeated success guiding cross-functional teams in meeting and exceeding objectives. Experience in managing broad and complex responsibilities, leading penetration of national and global markets, and building relationships with high-profile corporations, including Sony, Nintendo, and Electronic Arts (EA). Core skill areas include: Strategic Planning & Execution / Customer Service Excellence / Budget Planning & Administration Team Building, Training & Leadership / Corporate Mission Building / Cash Flow Optimization Technology-Business Alignment / Strategic Partnerships / Product Line Development-Launch Contract Negotiations / Multi-Location Management / Executive-Level Relationships PROFESSIONAL EXPERIENCE Alpha Games LLC. – Miami, FL – 2008- Present Chief Executive Officer/ Co-Founder Broadening the bandwidth of the Video Game industry is the single most important focus of Alpha Games LLC. As CEO, I have and will continue to draw upon my experience, knowledge and resources of sales and marketing within the industry to position Alpha Games LLC. as the premier Video Game distribution company in North America. ALLIANCE DISTRIBUTORS HOLDING, INC. – NEW YORK, NY – 2003-2007 President / Chief Operating Officer / Director Founded and directed one of the world’s largest, full-service video game sales, marketing, and distribution companies. Led sales, purchasing, and distribution teams in New York City and Miami locations. Scope of responsibility included all business and operational development functions, including Marketing, Sales, Procurement, Finance, Advertising, Distribution, and Human Resources. Selected Highlights: Business • Grew annual revenues from $10 million in 2003 to $35 million in 2004, $58 million in Development 2005, $70 million in 2006, and $81 million in 2007. Fueled sales growth through training and motivating sales team, as well as initiation of online retail division. • Creating effective marketing campaign, including trade show attendance, advertising programs, and “Video Game Alliance” program that provided company’s accounts with
benefits usually reserved for largest resellers. • Secured key partnerships with industry’s top publishers and manufacturers, with Alliance becoming top customer of high-profile companies that included Sony, Nintendo, Electronic Arts, Take Two Interactive, and Activision. • Formed direct relationships with over 50 manufacturers within the sector through strong history of performance and aggressive sales/marketing plan, resulting in growth unmatched by any others customers during 4-year period (2003-2007). (Continued) ANDRE MULLER – PAGE 2 516-946-7956 / andremuller65@yahoo.com ALLIANCE DISTRIBUTORS HOLDING, INC., CONTINUED Facility • Established state-of-the-art, 25,000 sq.ft. distribution facility to service worldwide Development customer base, with facility featuring best-in-class computer and inventory management systems, expert logistics/operations workforce, and “shop on site” showroom. Initial Public • Spearheaded project that led to company’s transition as public entity. Entered into Offering reverse merger agreement with Essential Reality that led to $3 million investment into Alliance and allowed for proper execution of business plan. Financial • Worked with key lending institutions to set working capital credit lines through asset- Management based loans. Leveraged inventory and accounts receivable to realize company’s sales potential, building credit line to $15 million ($20 million during the holidays). Operations • Expanded company’s reach by opening 2nd sales and distribution facility in Miami, FL Expansion based on demand for services in Central and South America. Implemented previously successful sales/marketing strategies to generate 1st-year sales of $13.5 million. JACK OF ALL GAMES – COLLEGE POINT, NY – 1998-2002 Executive Vice President Retained following purchase of former employer L&J Marketing by Take Two Interactive to serve as EVP for subsidiary Jack of all Games and direct all activities within company’s distribution facility. Developed, implemented, and managed comprehensive sales, marketing, procurement and distribution functions. Selected Highlights: Revenue & • Utilized aggressive sales techniques and policies to drive revenue growth from $20 Profit Returns million to $35 million, personally generating 50% of the revenues during this time period. Increased gross profit margin of sales 20% through product mix control. • Hired, trained, and led all sales personnel to meet and exceed expectations, personally approving all orders to achieve maximum performance. Operations • Upgraded efficiency of distribution services by directing installation of MAS200 Improvement accounting software module, allowing company to improve monitoring for large inventory and upgrading of A/R, A/P, P&L, and HR needs. • Negotiated and established favorable rates/contracts with 3rd party logistics partners who
were responsible for majority of company’s shipments. Marketing • Initiated company’s presence at key trade events representing unprecedented move by Initiatives distributor. Introduced practice of bundling product that allowed for greater product mix available to customers. Established “Value Priced” product lines that increased margins. ** Previous position as co-founder of L&J Marketing (1989-1998), leading all operational and business development functions for privately-held video game and consumer electronics wholesale distribution organization. Sold business to Take Two Interactive in 1997.

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Andre Muller Bio[1]

  • 1. ANDRE MULLER 16 Hunting Hollow Court, Dix Hills, NY 11746 516-946-7956 / andremuller65@yahoo.com EXECUTIVE PROFILE: Over 20 Years of Executive, Leadership and Management Experience Across All Core Functional Areas, including Sales, Marketing, Distribution, Operations, Logistics, Finance, and HR. Track Record of Success in Achieving Multimillion-Dollar Revenue Growth, including a $70 Million- Plus Increase for Alliance Distributors and a $25 Million Gain for Jack of All Games. Most recently ,in 2008 Co-founded Alpha Games LLC. in Miami, Florida, a Full Service Video Game Distribution, Sales, and Marketing company. Proven Leader Who Achieves Success through a Motivational, Metrics-Driven Management Style. Accomplished, outcome-driven executive with upper-level management background and year-over-year success in leading initiatives within challenging environments, including start-up and high-growth operations. Repeated success guiding cross-functional teams in meeting and exceeding objectives. Experience in managing broad and complex responsibilities, leading penetration of national and global markets, and building relationships with high-profile corporations, including Sony, Nintendo, and Electronic Arts (EA). Core skill areas include: Strategic Planning & Execution / Customer Service Excellence / Budget Planning & Administration Team Building, Training & Leadership / Corporate Mission Building / Cash Flow Optimization Technology-Business Alignment / Strategic Partnerships / Product Line Development-Launch Contract Negotiations / Multi-Location Management / Executive-Level Relationships PROFESSIONAL EXPERIENCE Alpha Games LLC. – Miami, FL – 2008- Present Chief Executive Officer/ Co-Founder Broadening the bandwidth of the Video Game industry is the single most important focus of Alpha Games LLC. As CEO, I have and will continue to draw upon my experience, knowledge and resources of sales and marketing within the industry to position Alpha Games LLC. as the premier Video Game distribution company in North America. ALLIANCE DISTRIBUTORS HOLDING, INC. – NEW YORK, NY – 2003-2007 President / Chief Operating Officer / Director Founded and directed one of the world’s largest, full-service video game sales, marketing, and distribution companies. Led sales, purchasing, and distribution teams in New York City and Miami locations. Scope of responsibility included all business and operational development functions, including Marketing, Sales, Procurement, Finance, Advertising, Distribution, and Human Resources. Selected Highlights: Business • Grew annual revenues from $10 million in 2003 to $35 million in 2004, $58 million in Development 2005, $70 million in 2006, and $81 million in 2007. Fueled sales growth through training and motivating sales team, as well as initiation of online retail division. • Creating effective marketing campaign, including trade show attendance, advertising programs, and “Video Game Alliance” program that provided company’s accounts with
  • 2. benefits usually reserved for largest resellers. • Secured key partnerships with industry’s top publishers and manufacturers, with Alliance becoming top customer of high-profile companies that included Sony, Nintendo, Electronic Arts, Take Two Interactive, and Activision. • Formed direct relationships with over 50 manufacturers within the sector through strong history of performance and aggressive sales/marketing plan, resulting in growth unmatched by any others customers during 4-year period (2003-2007). (Continued) ANDRE MULLER – PAGE 2 516-946-7956 / andremuller65@yahoo.com ALLIANCE DISTRIBUTORS HOLDING, INC., CONTINUED Facility • Established state-of-the-art, 25,000 sq.ft. distribution facility to service worldwide Development customer base, with facility featuring best-in-class computer and inventory management systems, expert logistics/operations workforce, and “shop on site” showroom. Initial Public • Spearheaded project that led to company’s transition as public entity. Entered into Offering reverse merger agreement with Essential Reality that led to $3 million investment into Alliance and allowed for proper execution of business plan. Financial • Worked with key lending institutions to set working capital credit lines through asset- Management based loans. Leveraged inventory and accounts receivable to realize company’s sales potential, building credit line to $15 million ($20 million during the holidays). Operations • Expanded company’s reach by opening 2nd sales and distribution facility in Miami, FL Expansion based on demand for services in Central and South America. Implemented previously successful sales/marketing strategies to generate 1st-year sales of $13.5 million. JACK OF ALL GAMES – COLLEGE POINT, NY – 1998-2002 Executive Vice President Retained following purchase of former employer L&J Marketing by Take Two Interactive to serve as EVP for subsidiary Jack of all Games and direct all activities within company’s distribution facility. Developed, implemented, and managed comprehensive sales, marketing, procurement and distribution functions. Selected Highlights: Revenue & • Utilized aggressive sales techniques and policies to drive revenue growth from $20 Profit Returns million to $35 million, personally generating 50% of the revenues during this time period. Increased gross profit margin of sales 20% through product mix control. • Hired, trained, and led all sales personnel to meet and exceed expectations, personally approving all orders to achieve maximum performance. Operations • Upgraded efficiency of distribution services by directing installation of MAS200 Improvement accounting software module, allowing company to improve monitoring for large inventory and upgrading of A/R, A/P, P&L, and HR needs. • Negotiated and established favorable rates/contracts with 3rd party logistics partners who
  • 3. were responsible for majority of company’s shipments. Marketing • Initiated company’s presence at key trade events representing unprecedented move by Initiatives distributor. Introduced practice of bundling product that allowed for greater product mix available to customers. Established “Value Priced” product lines that increased margins. ** Previous position as co-founder of L&J Marketing (1989-1998), leading all operational and business development functions for privately-held video game and consumer electronics wholesale distribution organization. Sold business to Take Two Interactive in 1997.