Andrew Goodwin Music Video Theory
•Download as PPTX, PDF•
1 like•861 views
Andrew Goodwin's book "Dancing in the Distraction Factory" identifies six elements that are commonly featured in music videos. These elements include demonstrating genre characteristics, showing relationships between lyrics and visuals as well as music and visuals, including close ups and motifs of artists per record label demands, treating the female body in a voyeuristic way, and making intertextual references to other media. The book aims to bring these common elements to audiences' attention and assist music video directors in their work.
Report
Share
Andrew Goodwin Music Video Theory
- 1. Andrew Goodwin’s Music Video Theory
- 2. Andrew Goodwin Andrew Goodwin, a director of music, noted how music videos feature certain elements. Goodwin addresses these six steps in his book ‘Dancing in the Distraction Factory’ to bring it to the audience’s attention as well as assist music video directors when creating a music video.
- 3. Nº1 Music Videos demonstrate genre characteristics
- 4. Nº2 There is a relationship between lyrics and visuals. The lyrics are represented with images.
- 5. Nº3 There is a relationship between music and visuals. The tone and atmosphere of the visual reflects that of the music.
- 6. Nº4 The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which reoccur across their work.
- 7. Nº5 There is frequently reference to notion of looking (screens within screens, mirrors, stages) and particularly voyeuristic treatment of the female body.
- 8. Nº6 There are often intertextual references (to films, tv programmes, other music videos) etc.