Andy Williams - Mastering Local SEO
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Topic: Mastering Local SEO Google’s Venice update has changed the way online businesses need to address their local strategy. This potentially effects every online business even if you only target market is global. Everyone should now incorporate a local SEO strategy simply to safeguard their online presence. Key takeaways: - On-page optimisation for Local SEO - Where you need to be listed - Google+ Local and why you need a profile - Local Citations – what are they and where can I get them? - Research – Where and how to find new link building opportunities
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Andy Williams - Mastering Local SEO
- 1. Andy Williams (@Koozai_Andy) MASTERING LOCAL SEO ON THE EDGE BRISTOL 2013
- 6. LOCAL SEO
- 8. Title Tags & Meta Name, Address, Phone Number Content Blog Rich Snippets ON PAGE OPTIMISATION
- 9. TITLE TAGS
- 10. META DESCRIPTION
- 17. HOW TO USE YOUR BLOG
- 19. WHAT ARE RICH SNIPPETS? “Structured markup is a way of annotating information already on your website to help Google and others understand information more precisely.” Source: Google
- 28. LOCAL SITES
- 29. SOCIAL MEDIA
- 31. FACEBOOK
- 32. TWITTER
- 33. LINKEDIN
- 39. ALSO INCLUDE
- 45. Google don’t rank a site in both natural listings and local in the same set of search results if the same URL is used.
- 49. REVIEWS
- 51. REVIEW DO’S
- 52. REVIEW DON’TS
- 56. CITATIONS
- 57. WHAT ARE CITATIONS? “Citations are defined as "mentions" of your business name and address on other webpages, even if there is no link to your website”. Source: getlisted.org
- 59. Competition’s Domain: Plus an element of their address WHAT TO SEARCH FOR Your Domain: Use ‘–site:yourdomain’ to remove your results Competitors on Google+: See where they are gaining reviews Your targeted terms: Search for broader terms even if more generic
- 60. Search beyond the 2nd page of Google. There are loads of extra leads down as far as 60th and beyond
- 62. Source: Search Engine Land
- 63. Source: Search Engine Land
- 64. Android Users ARE ALWAYS LOGGED INTO GOOGLE CREATING A PERSONALISED LOCAL SEARCH DID YOU KNOW?
- 65. Google Now IS NOW AVAILABLE ON IPHONES AND IPADS DID YOU KNOW?
- 66. One in three mobile searches have local intent versus one in five on a PC Mobile just made Local SEO even more important Source: Mobile Marketing Watch
- 67. IN SUMMARY
- 68. LOADS MORE FREE TIPS AND ADVICE FREE Whitepaper http://kooz.ai/local-whitepaper
- 69. THANK YOU FOR LISTENING @Koozai_Andy Andy.Williams@koozai.com 0845 485 1262 koozai.com
- 70. IMAGE CREDITS 3 - http://commons.wikimedia.org/wiki/File:1_venice_grand_canal_rialto_bridge_2012.jpg 5 - http://www.flickr.com/photos/thomasleuthard/5665717830/ 16 - http://commons.wikimedia.org/wiki/File:Blog_(1).jpg 25 - http://www.flickr.com/photos/bonettodiego/385327413/ 26 - http://en.m.wikipedia.org/wiki/File:Tick_green_modern.svg 30 - http://www.flickr.com/photos/kdonovan_gaddy/4314365065/ 40 - http://www.flickr.com/photos/frankieroberto/3701261443/ 46 - http://commons.wikimedia.org/wiki/File:Telephone_booth_in_the_way_of_bicycle_tracks.jpg 50 - http://www.flickr.com/photos/httpoldmaisonblogspotcom/221227905/ 54 - http://photos.jdhancock.com/photo/2012-04-13-070445-clay-target.html 55 - http://www.flickr.com/photos/mindaugasdanys/3766009204/ 62 - http://www.flickr.com/photos/morville/4274339332/ 63 - http://commons.wikimedia.org/wiki/File:EMHS_iPhone_App.png
- 71. REFERENCES 19 - http://maps.google.com/help/maps/richsnippetslocal/ 53 - http://www.localvisibilitysystem.com/2012/06/01/cheat-codes-for-google- local-customer-reviews/ 57 – https://getlisted.org/static/resources/why-citations-are-important.html 62 – http://searchengineland.com/study-43-percent-of-total-google-search- queries-have-local-intent-135428 66 – http://www.mobilemarketingwatch.com/google-says-local-intent-is-behind- one-third-of-mobile-searches-5800/
- 72. THANK YOU FOR LISTENING @Koozai_Andy Andy.Williams@koozai.com 0845 485 1262 koozai.com