Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
SlideShare a Scribd company logo

Apec workshop 2 presentation 14 meade goodwin apec workshop 2 (4)

•
•
Global CCS Institute
Global CCS Institute

This document provides an overview of best practices for stakeholder engagement and communication regarding carbon capture and storage (CCS) projects, based on research and lessons learned from past CCS projects. It discusses five key steps for an effective stakeholder strategy: identifying stakeholders, understanding stakeholders, crafting appropriate messages, selecting suitable messengers, and integrating communication as a core project activity. Common success factors include considering social context, early engagement, targeted messaging, flexibility, and education. The document also describes education outreach resources available through the Global CCS Institute.

1 of 23
MEADE HARRIS GOODWIN GLOBAL CCS INSTITUTE WORKSHOP FOR CIVIL, CHEMICAL, ELECTRICAL, ENVIRONMENTAL AND MECHANICAL ENGINEERS: INTRODUCTION TO CAPTURE, USE AND GEOLOGICAL STORAGE OF CO2 October 13-14, 2014 DF CFE Technology Museum SUPPORTED BY:
CONTENT  Why does the public matter?  Best practice on stakeholder engagement and communication for CCS  Education outreach material SUPPORTED BY:
DOES COMMUNICATION AND ENGAGEMENT MATTER? LEFT: Opposition group posters against the Barendrecht Project - Holland SUPPORTED BY: “ ...a fundamental conclusion is that communication should not be seen as an add-on to the project. Successful projects integrate communication and outreach as a critical component of the project from the beginning.” International Researcher Team: Commonwealth Scientific and Industrial Research Organisation (CSIRO), Australia; Energy Research Centre of the Netherlands (ECN), Netherlands; Illinois State Geological Survey, University of Illinois, USA; Pacific Northwest National Laboratory, operated by Battelle for the US Department of Energy, USA; and AJW Inc., USA. RIGHT: Linlithgow Academy Pupil’s Science Communication posters - reflecting community support and understanding of CCS. “Despite our positive stakeholder engagement, public opposition still ranked in the top 5 of our project risks” Longannet Project - UK
WHERE DOES OUR LEARNING AND BEST PRACTICE COME FROM?  CSIRO led global social research program  IEAGHG Social Research Network  CCS projects and global project survey  International workshops and meetings  Peer-reviewed and internationally trialled toolkits  40+ social research and project knowledge products SUPPORTED BY: available to download now...
SO WHAT DOES ALL THE RESEARCH TELL US? SUPPORTED BY:
SO WHAT DOES ALL THE RESEARCH TELL US?  Five steps to create a successful stakeholder strategy: – Identify your stakeholders – Understand your stakeholders – Get your messages right – Get your messengers right – Set your communication/engagement activities as a fundamental part of project activity  Common success factors SUPPORTED BY:
IDENTIFY YOUR STAKEHOLDERS “STAKEHOLDERS...those who have an interest in a particular decision, either as individuals or representatives of a group. This includes people who influence a decision, or can influence it, as well as those affected by it.” - Hemmati, 2002 Example of diverse range of possible stakeholder groups that may impact a CCS project – adapted from Hund, et al. SUPPORTED BY:  Large and varied range of stakeholders  Brainstorm and categorise stakeholders as a project team  Consider including trusted external stakeholders in identification process  Lists of key stakeholders will evolve and grow over time RESOURCE LINKS Social Site Characterisation Toolkit Stakeholder Identification Brainstorming Worksheet 1 Brainstorming Worksheet 2 Communication and Engagement Toolkit Gathering Social Data Social Data Worksheet Baseline Survey Identifying Stakeholders ULCOS Case Studies Stakeholder identification real project case study
UNDERSTAND YOUR STAKEHOLDERS “It is important to recognise that a project’s stakeholder list will change and grow as the project progresses. It is essential to continually analyse input and information to identify additional stakeholders who should be engaged.” - Tenaska Trailblazer, Texas (Tenaska 2010, p6).  Iterative and ongoing SUPPORTED BY: process.  Multiple methods of gathering stakeholder information, including tools that support early stakeholder engagement.  Social data interpretation and SWOT analysis.  Detailed case studies. Tools Resource Links Social Data Collection and Baseline Surveys www.globalccsinstitute.com/publications/social-site-characterisation- concept-application/online/35391 Brainstorming www.globalccsinstitute.com/publications/social-site-characterisation- concept-application/online/35396 Interviews and Focus Groups www.globalccsinstitute.com/publications/social-site-characterisation- concept-application/online/35406 Stakeholder Mapping www.globalccsinstitute.com/publications/social-site-characterisation- concept-application/online/35411 SWOT Analysis www.globalccsinstitute.com/publications/communication-and- engagement-toolkit-ccs-projects/online/32166
GET THE MESSAGE RIGHT “The people who endorsed us talked about it (CCS) being a vital tool in the battle against climate change. I don’t think that that kind of argument worked at a local level, within the local community, they didn’t care. We would bring it up and they would say ‘oh that’s nice for us’” - Norm Sacuta, Director of Communication, IEA GHG Weyburn, Canada SUPPORTED BY:  Frame messaging to suit stakeholders  Local benefits  Keep it simple and visual  Remember to LISTEN! New Global CCS Institute graphics now available to download from: http://www.globalccsinstitute.com/understanding-ccs/information-resources
GET THE MESSENGERS RIGHT “It is critically important to understanding where people get their information from... messages from multiple sources with potentially varying perspectives may carry more weight... ensuring that stakeholders have access to technical experts, not just project proponents, to answer questions is important for building trust.” - Illinois State Geological Survey, Pacific Northwest National Laboratory: FutureGen Case Study, 2010 SUPPORTED BY:  Sources of information – Third party advocacy – Community Liaison Officer/Community Liaison Group – Project Spokespeople  Methods of communicating The Benefit, Assurance and Truthfulness Dynamic, Prangnell M, Communications for Carbon Capture and Storage – identifying the benefits, managing risk and maintaining the trust of stakeholders, 2013, Pg 3
SET COMMUNICATION AND ENGAGEMENT AND ENGAGEMENT AS FUNDAMENTAL PROJECT ACTIVITIES “A fundamental conclusion is that communication should not be seen as an add-on to the project. Successful projects integrate communication and outreach as a critical component of the project from the beginning.” - Wade, S., Greenberg, S., Social Site Characterisation: From Concept to Application, 2011  Develop a clear consultation plan and communicate this through multiple sources  Provide an open channel for communication with the project  Establish fixed checkpoints with stakeholders and pre-brief before announcements SUPPORTED BY: A Stakeholder Management and communication function should always be integrated into project management ... Ultimately Stakeholder Management is instrumental in creating necessary conditions for other project functions. Stakeholder Management Report, ROAD, 2011
COMMON SUCCESS FACTORS CORE COMMUNICATIONS FUNCTION SOCIAL CONTEXT CONSIDERED Communication/outreach experts imbedded in project team from project outset. Social context genuinely considered during project site selection and throughout the project’s design and implementation phases. EARLY ENGAGEMENT Time and effort invested at the outset of a project to interact with and truly understand stakeholders. Carefully considered and targeted messaging or framing of the project. TARGETED FRAMING AND MESSAGING Having the ability to adapt solutions to meet stakeholder concerns FLEXIBLE PROJECT IMPLEMENTATION STRATEGY Overcoming the lack of understanding around CCS with education and the lack of iconic imagery with real experiences – site visits, meeting teams, pilot sites, rock samples etc. EDUCATE AND CREATE TANGIABLE EXPERIENCES SUPPORTED BY:
COMMON SUCCESS FACTORS CORE COMMUNICATIONS FUNCTION SOCIAL CONTEXT CONSIDERED Communication/outreach experts imbedded in project team from project outset. Social context genuinely considered during project site selection and throughout the project’s design and implementation phases. EARLY ENGAGEMENT Time and effort invested at the outset of a project to interact with and truly understand stakeholders. The common root of all these success Carefully considered and targeted messaging or framing of the project. factors is the practice of building trust. TARGETED FRAMING AND MESSAGING Having the ability to adapt solutions to meet stakeholder concerns FLEXIBLE PROJECT IMPLEMENTATION STRATEGY Overcoming the lack of understanding around CCS with education and the lack of iconic imagery with real experiences – site visits, meeting teams, pilot sites, rock samples etc. EDUCATE AND CREATE TANGIABLE EXPERIENCES SUPPORTED BY:
EDUCATION OUTREACH SUPPORTED BY:
EDUCATION AT THE INSTITUTE SUPPORTED BY: • CarbonKids Program • Curriculum Resources • Introduction to carbon capture and storage • NEW: Energy in a low-carbon future • Workshop material • Interactive presentations • Hands-on CCS Experiment kits • Challenge events • National CCS Week Science Communication Challenge • Game development • Project outreach resources • Hontomin Project’s bilingual – Cooking with CO2 and CO2 Do I Know You resources • Supporting international development www.globalccsinstitute.com/get-involved/in-focus/ 2013/11/education-institute http://www.youtube.com/watch?v=eEC4beCSOz4
Apec workshop 2 presentation 14 meade goodwin apec workshop 2 (4)
Apec workshop 2 presentation 14 meade goodwin apec workshop 2 (4)
Apec workshop 2 presentation 14 meade goodwin apec workshop 2 (4)
Actvities UK – CO2degrees Workshop and filming - Boddam Primary – June 24 USA – SMASHcamp and filming - Richland Community College – June 23 Spain – National Energy Museum Workshop – Your footprint on the planet – July 24 Japan – Pilot education materials and workshops - RITE – Autumn 2014 Norway – CO2degrees Workshop and filming, Technology Centre Australia – Book Publishing – CarbonKids Mongstad – Sept 9th For more information visit www.CO2degrees.com
CO2degrees Education Challenge SUPPORTED BY:
CO2degrees Education Challenge SaskPower SUPPORTED BY:
CO2degrees.com SUPPORTED BY:
FOR MORE INFORMATION: Meade Harris Goodwin Senior Advisor, Public Engagement & Capacity Development, The Americas Email: meade.goodwin@globalccsinstitute.com SUPPORTED BY:

More Related Content

Apec workshop 2 presentation 14 meade goodwin apec workshop 2 (4)

  • 1. MEADE HARRIS GOODWIN GLOBAL CCS INSTITUTE WORKSHOP FOR CIVIL, CHEMICAL, ELECTRICAL, ENVIRONMENTAL AND MECHANICAL ENGINEERS: INTRODUCTION TO CAPTURE, USE AND GEOLOGICAL STORAGE OF CO2 October 13-14, 2014 DF CFE Technology Museum SUPPORTED BY:
  • 2. CONTENT  Why does the public matter?  Best practice on stakeholder engagement and communication for CCS  Education outreach material SUPPORTED BY:
  • 3. DOES COMMUNICATION AND ENGAGEMENT MATTER? LEFT: Opposition group posters against the Barendrecht Project - Holland SUPPORTED BY: “ ...a fundamental conclusion is that communication should not be seen as an add-on to the project. Successful projects integrate communication and outreach as a critical component of the project from the beginning.” International Researcher Team: Commonwealth Scientific and Industrial Research Organisation (CSIRO), Australia; Energy Research Centre of the Netherlands (ECN), Netherlands; Illinois State Geological Survey, University of Illinois, USA; Pacific Northwest National Laboratory, operated by Battelle for the US Department of Energy, USA; and AJW Inc., USA. RIGHT: Linlithgow Academy Pupil’s Science Communication posters - reflecting community support and understanding of CCS. “Despite our positive stakeholder engagement, public opposition still ranked in the top 5 of our project risks” Longannet Project - UK
  • 4. WHERE DOES OUR LEARNING AND BEST PRACTICE COME FROM?  CSIRO led global social research program  IEAGHG Social Research Network  CCS projects and global project survey  International workshops and meetings  Peer-reviewed and internationally trialled toolkits  40+ social research and project knowledge products SUPPORTED BY: available to download now...
  • 5. SO WHAT DOES ALL THE RESEARCH TELL US? SUPPORTED BY:
  • 6. SO WHAT DOES ALL THE RESEARCH TELL US?  Five steps to create a successful stakeholder strategy: – Identify your stakeholders – Understand your stakeholders – Get your messages right – Get your messengers right – Set your communication/engagement activities as a fundamental part of project activity  Common success factors SUPPORTED BY:
  • 7. IDENTIFY YOUR STAKEHOLDERS “STAKEHOLDERS...those who have an interest in a particular decision, either as individuals or representatives of a group. This includes people who influence a decision, or can influence it, as well as those affected by it.” - Hemmati, 2002 Example of diverse range of possible stakeholder groups that may impact a CCS project – adapted from Hund, et al. SUPPORTED BY:  Large and varied range of stakeholders  Brainstorm and categorise stakeholders as a project team  Consider including trusted external stakeholders in identification process  Lists of key stakeholders will evolve and grow over time RESOURCE LINKS Social Site Characterisation Toolkit Stakeholder Identification Brainstorming Worksheet 1 Brainstorming Worksheet 2 Communication and Engagement Toolkit Gathering Social Data Social Data Worksheet Baseline Survey Identifying Stakeholders ULCOS Case Studies Stakeholder identification real project case study
  • 8. UNDERSTAND YOUR STAKEHOLDERS “It is important to recognise that a project’s stakeholder list will change and grow as the project progresses. It is essential to continually analyse input and information to identify additional stakeholders who should be engaged.” - Tenaska Trailblazer, Texas (Tenaska 2010, p6).  Iterative and ongoing SUPPORTED BY: process.  Multiple methods of gathering stakeholder information, including tools that support early stakeholder engagement.  Social data interpretation and SWOT analysis.  Detailed case studies. Tools Resource Links Social Data Collection and Baseline Surveys www.globalccsinstitute.com/publications/social-site-characterisation- concept-application/online/35391 Brainstorming www.globalccsinstitute.com/publications/social-site-characterisation- concept-application/online/35396 Interviews and Focus Groups www.globalccsinstitute.com/publications/social-site-characterisation- concept-application/online/35406 Stakeholder Mapping www.globalccsinstitute.com/publications/social-site-characterisation- concept-application/online/35411 SWOT Analysis www.globalccsinstitute.com/publications/communication-and- engagement-toolkit-ccs-projects/online/32166
  • 9. GET THE MESSAGE RIGHT “The people who endorsed us talked about it (CCS) being a vital tool in the battle against climate change. I don’t think that that kind of argument worked at a local level, within the local community, they didn’t care. We would bring it up and they would say ‘oh that’s nice for us’” - Norm Sacuta, Director of Communication, IEA GHG Weyburn, Canada SUPPORTED BY:  Frame messaging to suit stakeholders  Local benefits  Keep it simple and visual  Remember to LISTEN! New Global CCS Institute graphics now available to download from: http://www.globalccsinstitute.com/understanding-ccs/information-resources
  • 10. GET THE MESSENGERS RIGHT “It is critically important to understanding where people get their information from... messages from multiple sources with potentially varying perspectives may carry more weight... ensuring that stakeholders have access to technical experts, not just project proponents, to answer questions is important for building trust.” - Illinois State Geological Survey, Pacific Northwest National Laboratory: FutureGen Case Study, 2010 SUPPORTED BY:  Sources of information – Third party advocacy – Community Liaison Officer/Community Liaison Group – Project Spokespeople  Methods of communicating The Benefit, Assurance and Truthfulness Dynamic, Prangnell M, Communications for Carbon Capture and Storage – identifying the benefits, managing risk and maintaining the trust of stakeholders, 2013, Pg 3
  • 11. SET COMMUNICATION AND ENGAGEMENT AND ENGAGEMENT AS FUNDAMENTAL PROJECT ACTIVITIES “A fundamental conclusion is that communication should not be seen as an add-on to the project. Successful projects integrate communication and outreach as a critical component of the project from the beginning.” - Wade, S., Greenberg, S., Social Site Characterisation: From Concept to Application, 2011  Develop a clear consultation plan and communicate this through multiple sources  Provide an open channel for communication with the project  Establish fixed checkpoints with stakeholders and pre-brief before announcements SUPPORTED BY: A Stakeholder Management and communication function should always be integrated into project management ... Ultimately Stakeholder Management is instrumental in creating necessary conditions for other project functions. Stakeholder Management Report, ROAD, 2011
  • 12. COMMON SUCCESS FACTORS CORE COMMUNICATIONS FUNCTION SOCIAL CONTEXT CONSIDERED Communication/outreach experts imbedded in project team from project outset. Social context genuinely considered during project site selection and throughout the project’s design and implementation phases. EARLY ENGAGEMENT Time and effort invested at the outset of a project to interact with and truly understand stakeholders. Carefully considered and targeted messaging or framing of the project. TARGETED FRAMING AND MESSAGING Having the ability to adapt solutions to meet stakeholder concerns FLEXIBLE PROJECT IMPLEMENTATION STRATEGY Overcoming the lack of understanding around CCS with education and the lack of iconic imagery with real experiences – site visits, meeting teams, pilot sites, rock samples etc. EDUCATE AND CREATE TANGIABLE EXPERIENCES SUPPORTED BY:
  • 13. COMMON SUCCESS FACTORS CORE COMMUNICATIONS FUNCTION SOCIAL CONTEXT CONSIDERED Communication/outreach experts imbedded in project team from project outset. Social context genuinely considered during project site selection and throughout the project’s design and implementation phases. EARLY ENGAGEMENT Time and effort invested at the outset of a project to interact with and truly understand stakeholders. The common root of all these success Carefully considered and targeted messaging or framing of the project. factors is the practice of building trust. TARGETED FRAMING AND MESSAGING Having the ability to adapt solutions to meet stakeholder concerns FLEXIBLE PROJECT IMPLEMENTATION STRATEGY Overcoming the lack of understanding around CCS with education and the lack of iconic imagery with real experiences – site visits, meeting teams, pilot sites, rock samples etc. EDUCATE AND CREATE TANGIABLE EXPERIENCES SUPPORTED BY:
  • 15. EDUCATION AT THE INSTITUTE SUPPORTED BY: • CarbonKids Program • Curriculum Resources • Introduction to carbon capture and storage • NEW: Energy in a low-carbon future • Workshop material • Interactive presentations • Hands-on CCS Experiment kits • Challenge events • National CCS Week Science Communication Challenge • Game development • Project outreach resources • Hontomin Project’s bilingual – Cooking with CO2 and CO2 Do I Know You resources • Supporting international development www.globalccsinstitute.com/get-involved/in-focus/ 2013/11/education-institute http://www.youtube.com/watch?v=eEC4beCSOz4
  • 19. Actvities UK – CO2degrees Workshop and filming - Boddam Primary – June 24 USA – SMASHcamp and filming - Richland Community College – June 23 Spain – National Energy Museum Workshop – Your footprint on the planet – July 24 Japan – Pilot education materials and workshops - RITE – Autumn 2014 Norway – CO2degrees Workshop and filming, Technology Centre Australia – Book Publishing – CarbonKids Mongstad – Sept 9th For more information visit www.CO2degrees.com
  • 21. CO2degrees Education Challenge SaskPower SUPPORTED BY:
  • 23. FOR MORE INFORMATION: Meade Harris Goodwin Senior Advisor, Public Engagement & Capacity Development, The Americas Email: meade.goodwin@globalccsinstitute.com SUPPORTED BY: