apidays LIVE Jakarta - What will the next generation of API Portals look like? by Allan Knabe, apiable.io
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apidays LIVE Jakarta 2021 - Accelerating Digitisation February 24, 2021 What will the next generation of API Portals look like? Allan Knabe, API Product Manager & Co-founder at apiable.io
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apidays LIVE Jakarta - What will the next generation of API Portals look like? by Allan Knabe, apiable.io
- 1. Next generation API Portals... ...what will they look like? Allan Knabe, API Product Manager & Co-founder- apiable.io
- 2. Allan Knabe, API Product Manager & co-founder of https://apiable.io/ BECOME API ABLE API Portals as a Service @apiable_io apiable-io | allanknabe Twenty years of experience working with large organization across a wide range of industries:
- 4. What have we built so far? ● Developer Portals ● Developer Documentation ● Developer Communities ● Examples ● Sandboxes ● Hackathons ● Developer Portals ● Developer Documentation ● Developer Communities ● Examples ● Sandboxes
- 6. Then why don’t the developers come?
- 7. Reasons why developers don’t come: Reason 1: Your DX is terrible. Reason 2: Developers are not interested in your APIs.
- 8. Then who is interested in my APIs?
- 10. “A customer is someone who pays for your product. A user does not.” - Maurya, Ash. Running Lean: Iterate from Plan A to a Plan That Works
- 11. The developer is probably not your target customer.
- 12. Developer vs Business Products Developer Products: Immediate Access Business Products: Agreement must be signed Product Manager Developer Developer Enabled! Just add Developer! Trusted by Developers! ● SMS ● 2FA ● Call Forwarding ● Google Docs ● Live cricket scores ● SMS ● 2FA ● Call Forwarding ● Google Docs ● Live cricket scores ● Call Elevator ● Create new mobile subscription ● Track vehicle location ● Create Bank Account ● Call Elevator ● Create new mobile subscription ● Track vehicle location ● Create Bank Account
- 13. API Portals of Tomorrow.
- 14. Your APIs will be consumable.
- 15. You’ll give a great API experience when: Your APIs are Products They have a clear value proposition They are consumable They are monetizable Understandable by mere mortals Your APIs are Products They have a clear value proposition They are consumable They are monetizable
- 16. How do we present APIs as Products? Developer eXperience Customer eXperience
- 17. Digital Marketplace vs Developer Portal When to use a Digital Marketplace? When to use a Developer Portal? ● When the decision maker is Non-Technical ● When you have API Products ● When you wish to Monetize ● When you want a subscription model ● Technical Decision Maker ● The APIs are really clear ● If you can reach developers ● If your APIs can be found ● When the decision maker is Non-Technical ● Technical Decision Maker ● When you have API Products ● The APIs are really clear ● When you wish to Monetize ● If you can reach developers
- 20. KPI’s will be baked in Prioritise your business goals. Avoid vanity metrics.
- 21. Monetisation We’ll see more cases of Monetisation, led by Business Goals for your API Product.
- 22. How to build the API Portal of the future?
- 23. Off the Shelf - from API Management Vendor Pros Cons All major api vendors include a developer portal of some kind. No integration to underlying API Management needed. Enterprise Architects like homogeneous systems architecture, or “all their eggs in one basket.” Quite often an afterthought / hasn’t been upgraded in years. Can be quite expensive if you need a separate license. Can still require substantial development to bring to production. Ongoing maintenance. All major api vendors include a developer portal of some kind. No integration to underlying API Management needed. Enterprise Architects like homogeneous systems architecture, or “all their eggs in one basket.” Quite often an afterthought / hasn’t been upgraded in years. Can be quite expensive if you need a separate license.
- 24. Custom Portal - from a Software Agency Pros Cons You’ll get exactly what you want.. Your branding/marketing team will love you! Can be extremely expensive. Requires an ongoing support contract so that when the API Management system changes your portal needs to be upgraded. Needs a large project with a team, substantial amount of time needs to be invested. You’ll get exactly what you want.. Your branding/marketing team will love you! Can be extremely expensive. Requires an ongoing support contract so that when the API Management system changes your portal needs to be upgraded.
- 25. SaaS Based - API Portal as a Service Pros Cons Continuous improvements, new features available all the time. Subscription based, no need to invest a lot of CAPEX up-front. Is maintained and run as a Service, no need to worry about API Management upgrades. Multiple API Gateway support. If hosted “off-premise” then users data needs to be secure. Loss of control, someone else is running the system. There are very few API Portals as a Service… Continuous improvements, new features available all the time. Subscription based, no need to invest a lot of CAPEX up-front. Is maintained and run as a Service, no need to worry about API Management upgrades. Multiple API Gateway support. If hosted “off-premise” then users data needs to be secure. Loss of control, someone else is running the system.
- 26. apiable.io Portal as a Service
- 27. Next-gen API Portal Demo available - Prototype API Portal ● Technology agnostic (Apigee, Mulesoft, Kong, Axway, etc) ● Marketplace concept with subscriptions ● Role based (Business, BizDev, Developer) ● Identity Provider integration ● Technology agnostic (Apigee, Mulesoft, Kong, Axway, etc) ● Identity Provider integration ● Role based (Business, BizDev, Developer) Coming June 2021
- 28. Ways to get in touch apiable.io API + ABLE + .io +358 (0)50 564 75 03 allan.knabe@apiable.io +358 (0)50 564 75 03 @apiable_io apiable-io | allanknabe
- 29. Backup
- 30. API as a Product ● Not just for externals! Create “Internal Products” “Using established Product Management tools and techniques to create API Products with a value proposition, thus ensuring their success.” ● The product is a much better vehicle for delivering value, especially when compared to a project. A product endures, a project fades away. ● Speaking to your customers and understanding their pain is a vital step, don’t miss this part out! ● No point in having the best API Portal in the world if you have nothing to put on it. ● No point in having the best API Portal in the world if you have nothing to put on it. ● Not just for externals! Create “Internal Products” ● The product is a much better vehicle for delivering value, especially when compared to a project. A product endures, a project fades away.