Steve Jobs and Steve Wozniak founded Apple Computers Inc. on April 1, 1976 to sell the Apple 1 personal computer kit. The name "Apple" was chosen by Jobs, and the first logo depicted Sir Isaac Newton under an apple tree. In 1977, Rob Janoff designed the iconic rainbow-colored Apple logo. The logo was simplified in 1997 to a solid color. Apple is committed to bringing innovative hardware, software, and internet offerings to students and consumers worldwide.
2. FOUNDATION OF APPLE
Steve Jobs and Steve
Wozniak laid the foundation
of APPLE COMPUTERS INC.
on April 1,1976 to sell the
Apple 1 (personal computer
kit)
3. NAME AND LOGO
The name was taken by Steve Jobs.
The first Apple logo was designed by Ron Wayne, co-
founder of Apple Computer. It was rather a picture
than a logo. It showed Sir Isaac Newton sitting
beneath the famous Apple tree thinking about gravity.
4. NAME AND LOGO
In 1977 Jobs asked the art designer Rob Janoff to
design the new Apple logo. The new logo had a simple
shape of an Apple, bitten into, with the colors of the
rainbow in the wrong order.
In 1997, Steve Jobs decided to drop the multi-colored
Apple logo and replace it by a solid-colored logo. The
first Apple computers to feature the new logo were
the new PowerBook G3s in 1998
7. "Apple is committed to bringing the best personal
computing experience to students, educators, creative
professionals and consumers around the world
through its innovative hardware, software and
internet offerings”
MISSION STATEMENT
8. Best Known Products
Hardware line:
Macintosh line of personal computers
iPod portable media players
iPhone
Software products:
Mac OS X operating system
iTunes media browser
iLife – iMovie, iTunes, iPhoto
Final Cut Studio – video editing
8
9. The start…
1975 – Steve Wozniak was working for Hewlett
Packard (calculator manufacturers) by day and was a
computer hobbyist by night.
He realized that the prices of some computer parts
had gotten so low he could buy them himself.
Decided to work with fellow hobbyist Steve Jobs to
build their own computer
On 4/1/1976 – released the Apple I (for $666) and
started Apple Computers. Had 8 KB of RAM.
9
12. • APPLE LISA
(INTRODUCED ON 1
JANUARY 1983)
• APPLE LISA 2
(INTRODUCED ON 1
JANUARY 1984)
• MACHINTOSH
(January 24,1984)
13. Competitors analysis
Apple's top three hardware competitors are Dell,
Hewlett-Packard, and
IBM.
In addition, Apple competes with Microsoft in many
areas of the personal computer software industry.
14. Dell Inc.
Founded in 1984 by Michael Dell, Dell lnc. (www.dell.com) was the.
largest manufacturer of personal computers in 2004.
Dell's greatest strength is its ability to drive down costs through its
direct sales approach.
Dell has nearly perfected the cost and quality control aspects of just-
in-time manufacturing, and thereby has enjoyed a tremendous
advantage over its rivals in quality and production costs.
Dell is not known for innovation. Dell has limited itself to
few product categories outside of its core computer hardware.
Dell's sales of items such as printers, network switches, projectors,
and USB storage devices have been limited.
Dell is diversifying
its product line into consumer electronics. Dell has begun to branch
out into other areas by launching its own music download store.
15. Hewlett-Packard
Hewlett-Packard's merger with Compaq on May 3,
2002, has created a large company.
Hewlett-Packard does have certain
competent strengths. Sales of printers and printer ink
account for approximately 30 percent 0: the
company's total revenue but generates 70
percent of its operating profits.
offer a desktop computer at a price much lower than
Apple can.
16. International Business
Machines(IBM)
Apple and IBM jointly developed the Power PC
line or central processing chips to compete with Intel
and its Pentium line of central processors.
In December 2004, Lenovo Group Limited, the largest
information technology company in China, acquired
IBM's Personal Computing Division.
17. Microsoft
John Sculley's decision not to license the Macintosh
operating system to Bill Gates lead to Windows
operating system developed by Microsoft .
Windows operating system captures close to 95
percent of the personal computer industry.
The Windows Media Player comes bundled with the
Windows operating system that is
sold on almost every computer in the world.
28. SWOT ANALYSIS
STRENGTHS
One of the oldest hardware
manufacturers.
Control over the product.
High quality product.
Easy to carry products
Huge consumer base loyal to
apple
Product diversification
WEAKNESSES
Focusing on internal engg.
more than marketing
High price
Consumer faced problems with
faulty batteries
Had difficulties on some of its
products’ quality control
Not issued dividends
29. SWOT ANALYSIS
OPPORTUNITIES
Less expensive new product
lines with quality.
Product line is functional and
attractive.
Flexibility to its users.
iPods are able to communicate.
New car models with iPod
connectivity.
THREATS
Pressure from competitors.
Substitution effect
Technology changes at a rapid
rate.
Forced to develop new
products.
30. CONCLUSION
Commitment to licensing, push for economies of scope
between media and computers
Strategic alliances. An equity strategic alliance. An
effective way for a company like Apple to accomplish this
would be in the form of a joint venture.
Apple should continue pushing the new line of media-
centric products. This innovative company exploits its
second-mover position. In the future, they will need to
continue innovating to expand the boundaries of both
media and computers
Editor's Notes
Apple lives this vision through the technologies it develops for consumers and corporations. It strives to make its customers masters of the products they have bought. Apple doesn't simply make a statement. It lives it by ensuring that its employees understand the vision and strive to reach it. It has put systems in place to enable smooth customer interaction. It has put objectives in place to continuously move forward; implemented strategies to fulfil these objectives; and ensured that the right marketing, financial and operational structures are in place to apply the strategies
. Hewlett-Packard's merger with Compaq on May 3, 2002, has created a large company Today, Hewlett-Packard is a leading global provider of products, technologies. Solutions, and services to consumers and business; its offerings span IT infrastructure personal computing and access devices, global services, and imaging and printing.
Apple and IBM (www.ibm.com) have enjoyed a long and somewhat profitable partnership for many years
1.John Sculley's decision not to license the Macintosh operating system to Bill Gates has to be one of the great miscalculations in business. With the Macintosh struggling at less than 3 percent of the global market, the Windows operating system developed by Microsoft (www.microsoft.com) to emulate the ease of the Macintosh operating system now dominates close to 95 percent of the personal computer industry. 2. Media Player includes a link to Microsoft's own music site, and sales at Microsoft's site are steadily gaining on Apple's iTunes.