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As Media Handbook

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This document is a course handbook for a Media Studies AS Level course. It outlines the two units that will be studied over the year. Unit 1 is a coursework portfolio where students will produce media pieces in response to briefs and evaluate their work. Unit 2 is an exam covering analyzing a TV drama extract and studying the music industry. The handbook provides details on assignments, deadlines, expectations and assessment criteria to guide students through the course.

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NeneParkAcademy AS MEDIA STUDIES COURSE HANDBOOK 14-15
Welcome to Media Studies. This handbook is intended as a reference for you to keep and use. It contains important information, setting out each of the two units you will study this year and explaining the ways in which you will learn and be assessed. Some sections of this guide are relatively complicated but it is useful to have a comprehensive, detailed reminder to refer to later in the course. If there is anything you don’t understand then don’t worry as your teachers will explain each of the units and subsections to you as we reach them. However, if you do have any specific concerns or questions, then please talk to us. NeneParkAcademy AS MEDIA STUDIES COURSE HANDBOOK 14-15
Detailed information the two units follows, but here is a simplified summary of the AS modules: G321 Foundation Portfolio in Media Produce a media artefact from a series of briefs Produce a blog to present your work. Choice of music magazine or thriller opening for production Coursework 25% of A Level 50% of As Level G322 Key Media Concepts in TV Drama Section A TV Drama Section B Music Industry Answer questions on an unseen moving image extract Case Study of the music industry and certain artists Exam in May 25% of A Level 50% of As Level What do we expect of you?  We expect you to be fascinated by Film and to reflect that fascination in a drive to watch and read beyond the subject. You need to realise that the material covered in lessons is a starting point; homework and coursework will extend your understanding and must be completed with care and attention to detail. Part of that care involves respecting homework deadlines and ensuring that you meet them.  We expect you to demonstrate your commitment to increasing your knowledge of film and developing your visual literacy. Part of that commitment involves ensuring maximum attendance and preparedness for lessons.  Punctuality for lessons is vital and any lateness will be challenged.  Furthermore, you need to understand that we do not simply watch films; you will enhance your ability to analyse film texts and apply your knowledge in a wide range of written, practical and discussion-based activities.  Meeting these expectations will help you enjoy the subject and get the most from it.
UNIT G321 Foundation Portfolio in Media Introduction The unit gives you the opportunity to develop skills with contemporary media technologies. It is worth 50% of your AS level or 25% of the full A level. You will produce a pair of media artefacts in response to a brief set by OCR, together with appropriate evidence of research and planning, and an evaluation. Set briefs are paired in the same medium in order to enable you to progress from a preliminary exercise to a more fully realised piece. This allows your skills development to be assessed, as well as a final finished piece. The purposes of this unit are 1. to assess your ability to plan and construct media products using appropriate technical and creative skills (AO3); 2. to assess your application of knowledge and understanding in evaluating your own work, showing how meanings and responses are created (AO2); 3. to assess your ability to undertake, apply and present appropriate research (AO4). AS MEDIA STUDIES FOUNDATION PORTFOLIO G321  COURSEWORK INTERNALLY ASSESSED  ACCOUNTS FOR 50% OF AS MARK prelim task research for main task planning for main task construction of main task evaluation of main task submission of blog, prelim & main tasks, & evaluation
Section A: TV Drama An ‘unseen’ moving image extract with one compulsory question dealing with textual analysis of various technical aspects of the languages and conventions of moving image media. Candidates will be asked to link this analysis with a discussion of some aspect of representation within the sequence. You will have to analyse the xtract based on the following;  Camera Angle, Shot, Movement and Composition  Mise-en-Scène  Editing  Sound Section B: Institutions and Audiences A study of a particular record label within the contemporary music industry that targets a British audience, including its patterns of production, distribution, marketing and consumption by audiences. This should be accompanied by study of the strategies used by record labels to counter the practice of file sharing and their impact on music production, marketing and consumption. AS MEDIA STUDIES KEY CONCEPTS IN TV DRAMA G322  EXAM UNIT  TWO SECTIONS  ACCOUNTS FOR 50% OF AS MARK SECTION A: TV Drama. Analysis of an unseen extract looking at representation as a construct. SECTION B: The Music Industry. A case study on the current state of the music industry from the producers and audience perspectives
Some issues and debates that Section B will cover;  the issues raised by media ownership in contemporary media practice;  the importance of cross media convergence and synergy in production, distribution and marketing;  the technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange;  the significance of proliferation in hardware and content for institutions and audiences;  the importance of technological convergence for institutions and audiences;  the issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions;  the ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour. How will I be assessed? The examination is two hours (including 30 minutes for viewing and making notes on the moving image extract) and candidates are required to answer two compulsory questions. The unit is marked out of a total of 100, with each question marked out of 50.
THE AS MEDIA YEAR IN OVERVIEW  Induction to AS Media Studies  Swede a music video  Begin blog and coursework  Skills development for Creative coursework  Research and Planning Half term  Construct your media product  Skills development for Creative  Submit final draft creative product  Begin planning evaluation Christmas  Evaluation of Creative work  Begin TV Drama Half term  Practice TV drama mock  Start Music Industry Case study Easter  Revision and exam practice Your examination board is OCR and a full course specification can be found at http://ocr.org.uk/ should you wish to refer to it. We will, however, ensure that all necessary information is clearly conveyed to you and explained in detail as we begin each component of the course.

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As Media Handbook

  • 1. NeneParkAcademy AS MEDIA STUDIES COURSE HANDBOOK 14-15
  • 2. Welcome to Media Studies. This handbook is intended as a reference for you to keep and use. It contains important information, setting out each of the two units you will study this year and explaining the ways in which you will learn and be assessed. Some sections of this guide are relatively complicated but it is useful to have a comprehensive, detailed reminder to refer to later in the course. If there is anything you don’t understand then don’t worry as your teachers will explain each of the units and subsections to you as we reach them. However, if you do have any specific concerns or questions, then please talk to us. NeneParkAcademy AS MEDIA STUDIES COURSE HANDBOOK 14-15
  • 3. Detailed information the two units follows, but here is a simplified summary of the AS modules: G321 Foundation Portfolio in Media Produce a media artefact from a series of briefs Produce a blog to present your work. Choice of music magazine or thriller opening for production Coursework 25% of A Level 50% of As Level G322 Key Media Concepts in TV Drama Section A TV Drama Section B Music Industry Answer questions on an unseen moving image extract Case Study of the music industry and certain artists Exam in May 25% of A Level 50% of As Level What do we expect of you?  We expect you to be fascinated by Film and to reflect that fascination in a drive to watch and read beyond the subject. You need to realise that the material covered in lessons is a starting point; homework and coursework will extend your understanding and must be completed with care and attention to detail. Part of that care involves respecting homework deadlines and ensuring that you meet them.  We expect you to demonstrate your commitment to increasing your knowledge of film and developing your visual literacy. Part of that commitment involves ensuring maximum attendance and preparedness for lessons.  Punctuality for lessons is vital and any lateness will be challenged.  Furthermore, you need to understand that we do not simply watch films; you will enhance your ability to analyse film texts and apply your knowledge in a wide range of written, practical and discussion-based activities.  Meeting these expectations will help you enjoy the subject and get the most from it.
  • 4. UNIT G321 Foundation Portfolio in Media Introduction The unit gives you the opportunity to develop skills with contemporary media technologies. It is worth 50% of your AS level or 25% of the full A level. You will produce a pair of media artefacts in response to a brief set by OCR, together with appropriate evidence of research and planning, and an evaluation. Set briefs are paired in the same medium in order to enable you to progress from a preliminary exercise to a more fully realised piece. This allows your skills development to be assessed, as well as a final finished piece. The purposes of this unit are 1. to assess your ability to plan and construct media products using appropriate technical and creative skills (AO3); 2. to assess your application of knowledge and understanding in evaluating your own work, showing how meanings and responses are created (AO2); 3. to assess your ability to undertake, apply and present appropriate research (AO4). AS MEDIA STUDIES FOUNDATION PORTFOLIO G321  COURSEWORK INTERNALLY ASSESSED  ACCOUNTS FOR 50% OF AS MARK prelim task research for main task planning for main task construction of main task evaluation of main task submission of blog, prelim & main tasks, & evaluation
  • 5. Section A: TV Drama An ‘unseen’ moving image extract with one compulsory question dealing with textual analysis of various technical aspects of the languages and conventions of moving image media. Candidates will be asked to link this analysis with a discussion of some aspect of representation within the sequence. You will have to analyse the xtract based on the following;  Camera Angle, Shot, Movement and Composition  Mise-en-Scène  Editing  Sound Section B: Institutions and Audiences A study of a particular record label within the contemporary music industry that targets a British audience, including its patterns of production, distribution, marketing and consumption by audiences. This should be accompanied by study of the strategies used by record labels to counter the practice of file sharing and their impact on music production, marketing and consumption. AS MEDIA STUDIES KEY CONCEPTS IN TV DRAMA G322  EXAM UNIT  TWO SECTIONS  ACCOUNTS FOR 50% OF AS MARK SECTION A: TV Drama. Analysis of an unseen extract looking at representation as a construct. SECTION B: The Music Industry. A case study on the current state of the music industry from the producers and audience perspectives
  • 6. Some issues and debates that Section B will cover;  the issues raised by media ownership in contemporary media practice;  the importance of cross media convergence and synergy in production, distribution and marketing;  the technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange;  the significance of proliferation in hardware and content for institutions and audiences;  the importance of technological convergence for institutions and audiences;  the issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions;  the ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour. How will I be assessed? The examination is two hours (including 30 minutes for viewing and making notes on the moving image extract) and candidates are required to answer two compulsory questions. The unit is marked out of a total of 100, with each question marked out of 50.
  • 7. THE AS MEDIA YEAR IN OVERVIEW  Induction to AS Media Studies  Swede a music video  Begin blog and coursework  Skills development for Creative coursework  Research and Planning Half term  Construct your media product  Skills development for Creative  Submit final draft creative product  Begin planning evaluation Christmas  Evaluation of Creative work  Begin TV Drama Half term  Practice TV drama mock  Start Music Industry Case study Easter  Revision and exam practice Your examination board is OCR and a full course specification can be found at http://ocr.org.uk/ should you wish to refer to it. We will, however, ensure that all necessary information is clearly conveyed to you and explained in detail as we begin each component of the course.