ATT Showroom Project Presentation_2015
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The document describes an LED-enhanced retail store concept using AT&T's network and technology. Sensors in LED lights would detect customers and personalize their shopping experience through alerts on products and deals on a mobile app. Stores would get consumer behavior data. Customers would receive discounts for sharing preferences. It changes brick-and-mortar shopping and gathers data to improve retail using existing AT&T infrastructure and the Internet of Things. Payment would be through monthly service charges like a phone plan. Customer data collection respects privacy laws and control is given to customers over shared information.
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ATT Showroom Project Presentation_2015
- 1. © 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. AT&T Proprietary (Internal Use Only). Not for use or disclosure outside the AT&T companies except under written agreement. AT&T Showroom: LED Enhanced Retail Michael Braun, Sofia Calicchio, Anurag Garikipati, Dysen Neeb, Laura Wolfe July 16, 2015
- 2. © 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. AT&T Proprietary (Internal Use Only). Not for use or disclosure outside the AT&T companies except under written agreement. 2 Today’s Presentation The LED-Enhanced Retail Store Michael Braun Why the AT&T Showroom? Laura Wolfe How It Works Anurag Garikipati Value of the Showroom Sofia Calicchio Payment Structure/Product Details Dysen Neeb LED-Enhanced Store Why the Showroom? How it Works Value Product Details
- 3. © 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. AT&T Proprietary (Internal Use Only). Not for use or disclosure outside the AT&T companies except under written agreement. 3 The LED-Enhanced Retail Store Customer UE Communication Enhanced LED Retail Store Computer AT&T Network Michael Braun LED-Enhanced Store Why the Showroom? How it Works Value Product Details
- 4. © 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. AT&T Proprietary (Internal Use Only). Not for use or disclosure outside the AT&T companies except under written agreement. 4 The LED-Enhanced Retail Store Retail Store Customers Immediate Interactivity Product Specific Information Long Tail Shopping Model Unified Shopping Experience Retail Store Employees Detailed Customer Information Modular Product Presentation Immediate Customer Service Consumer Behavior Data http://www.v3wall.com/wallpaper/1920_1200/1010/1920_1200_20101027083013458304.jpg http://synchrony.cincom.com/wp-content/uploads/2011/07/sy_productpg_retail.png Michael Braun LED-Enhanced Store Why the Showroom? How it Works Value Product Details
- 5. © 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.5 “Expanding upon the IoT solutions currently available today – What kind of new connected devices would you like to see, or what can we connect to the network that has never been connected before?” - The Innovation Pipeline Executive Challenge LED-Enhanced Store Why the Showroom? How it Works Value Product Details
- 6. © 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. AT&T Proprietary (Internal Use Only). Not for use or disclosure outside the AT&T companies except under written agreement. 6 Why the AT&T Showroom? LED Technology Uses 25%-80% less energy than incandescent bulbs Last 3-25 times longer than incandescent bulbs 49 million installed in US in 2012 Existing Infrastructure AT&T Retail Stores Sensity and Cisco relationship for Smart City Applications Big Data AT&T Integrated Cloud Connecting the World Evolution of Interaction 30 Billion connected devices by 2020 Engaging the next generation of consumers LED-Enhanced Store Why the Showroom? How it Works Value Product Details Laura Wolfe
- 7. © 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. AT&T Proprietary (Internal Use Only). Not for use or disclosure outside the AT&T companies except under written agreement. 7 How it Works: Stores Stores install AT&T Showroom technology and connect devices to central unit • Sensors embedded in LED lights – source power from the socket Sensors detect customers with AT&T Showroom • Sends out alerts to the customer, personalizing the shopping experience • AT&T M2X and Flow technology create machine-to-machine communication links between customer device and the sensors • M2X provides data gathering software: links device to sensor • Flow provides processing software: selects appropriate data for customer Anurag Garikipati LED-Enhanced Store Why the Showroom? How it Works Value Product Details
- 8. © 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. AT&T Proprietary (Internal Use Only). Not for use or disclosure outside the AT&T companies except under written agreement. 8 How it Works: Customers AT&T customers have a preloaded AT&T Showroom app • All other mobile customers download from App Store or Play Store Customer enters shopping preferences and common stores • Preferred stores and products send alerts to customer Valuable customers receive special discounts and deals from store Anurag Garikipati LED-Enhanced Store Why the Showroom? How it Works Value Product Details
- 9. © 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. AT&T Proprietary (Internal Use Only). Not for use or disclosure outside the AT&T companies except under written agreement. 9 Value of our Idea Changing Brick and Mortar Retail Experience • Stores threatened by online shopping – Need to update to today’s connected shopper • LED lights to be added Value of AT&T Showroom App • Collect large amount of data on customer habits – Who comes in – What they are buying – What products they look at Sofia Calicchio LED-Enhanced StoreLED-Enhanced Store Why the Showroom? How it Works Value Product Details
- 10. © 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. AT&T Proprietary (Internal Use Only). Not for use or disclosure outside the AT&T companies except under written agreement. 10 Value of our Idea Why stores want it: • Connectivity without losing personality • Consumer data through Showroom App Why consumers want it: • Data put into app willingly makes shopping more personalized • Receive discounts or promotions through app – rewards system Why AT&T wants it: • Improving existing IOT – AT&T sensors & Location Based Services • Showroom App Data assists their own retail stores • Expansion into a rapidly evolving market Sofia Calicchio LED-Enhanced Store Why the Showroom? How it Works Value Product Details 28,443,856 Small Businesses in the U.S. 962,085 Small Businesses in Georgia
- 11. © 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. AT&T Proprietary (Internal Use Only). Not for use or disclosure outside the AT&T companies except under written agreement. 11 Payment Structure Similar to a phone plan • Initial technology and setup charge followed by monthly service charge • Charged to the store using our service Benefits of AT&T Phone Plan: • Combine Showroom bill and phone bill to provide a discount on monthly bill Dysen Neeb LED-Enhanced Store Why the Showroom? How it Works Value Product Details
- 12. © 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. AT&T Proprietary (Internal Use Only). Not for use or disclosure outside the AT&T companies except under written agreement. 12 Security Problem: • Obtaining data with customers consent • Data Protection Act & Electronic Frontier Foundation - “Defending Your Rights in the Digital World” Dysen Neeb LED-Enhanced Store Why the Showroom? How it Works Value Product Details Solution: • Universal app gives customers control • Customer selects what data is shared • ex. Disney Magic Band and College Football Hall of Fame Access Badge
- 13. © 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. AT&T Proprietary (Internal Use Only). Not for use or disclosure outside the AT&T companies except under written agreement. 13 Questions?