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Audience profile A2

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MMASBeth

This document defines the target audience for a film project as predominantly female, aged 15-23, who enjoy cinema, social media, books and socializing. They prefer media like YouTube, Netflix and TV shows and enjoy romance stories and socializing with friends. The target audience dislikes violent content and would likely use smartphones, tablets or laptops. Most would be students or working part-time jobs, located in the UK or Europe.

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GENDER: Predominantly female. I have chose this gender because they can relate to the two main females more. Typically, females tend to enjoy our chosen Genre more. AGE: 15-23. Our characters will be in this age range, so the target audience can relate to them more easily. The themes could also be more relatable to a teenage audience. INTERESTS: Cinema, social networking, social media, books and socialising. These are common interests among young people, which is the age I will be targeting. MEDIA PREFERENCES: YouTube, Netflix, TV, Cinema and Social networking. My target audience, due to their age, will most likely be involved in these types of media. LIKES: Socialising, cinema, social media, books, romance, cliché storylines and movies. I chose these likes because this is what my film would revolve around and it also includes the common likes of my targeted age. Dislikes: Gore, violence and jump scares. Many males around my targeted age group, tend to dislike and avoid films with these features. PRODUCT PREFERENCES: Smart phone, kindle, tablet, laptop or computer. Due to their age, gender and possible interests, my target audience will most likely use these products. LIFESTYLE: Predominantly a student, with the possibility of a part time job at minimum age. Some may not be a student, but have a full time job instead. This is due to the age range of my target audience. OTHER FILMS THEY MAY LIKE: • If I Stay • The Fault In Our Stars • Now Is Good These films have similar themes and genres to our initial ideas. GEOGRAPHICAL LOCATION: Mainly the UK, but also some other parts of Europe. My film will be produced by an English company and will be both set and made in England. SOCIO ECONOMIC GROUP: C2 This is based on their parents income, and this would usually be average earnings. PYSCHOGRAPHIC GROUP: Explorer. My target audience is more likely to try new forms of media as they are more open minded and would like to see if a new film appeals to them.

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Audience profile A2

  • 1. GENDER: Predominantly female. I have chose this gender because they can relate to the two main females more. Typically, females tend to enjoy our chosen Genre more. AGE: 15-23. Our characters will be in this age range, so the target audience can relate to them more easily. The themes could also be more relatable to a teenage audience. INTERESTS: Cinema, social networking, social media, books and socialising. These are common interests among young people, which is the age I will be targeting. MEDIA PREFERENCES: YouTube, Netflix, TV, Cinema and Social networking. My target audience, due to their age, will most likely be involved in these types of media. LIKES: Socialising, cinema, social media, books, romance, cliché storylines and movies. I chose these likes because this is what my film would revolve around and it also includes the common likes of my targeted age. Dislikes: Gore, violence and jump scares. Many males around my targeted age group, tend to dislike and avoid films with these features. PRODUCT PREFERENCES: Smart phone, kindle, tablet, laptop or computer. Due to their age, gender and possible interests, my target audience will most likely use these products. LIFESTYLE: Predominantly a student, with the possibility of a part time job at minimum age. Some may not be a student, but have a full time job instead. This is due to the age range of my target audience. OTHER FILMS THEY MAY LIKE: • If I Stay • The Fault In Our Stars • Now Is Good These films have similar themes and genres to our initial ideas. GEOGRAPHICAL LOCATION: Mainly the UK, but also some other parts of Europe. My film will be produced by an English company and will be both set and made in England. SOCIO ECONOMIC GROUP: C2 This is based on their parents income, and this would usually be average earnings. PYSCHOGRAPHIC GROUP: Explorer. My target audience is more likely to try new forms of media as they are more open minded and would like to see if a new film appeals to them.