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Audience research

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Naamah Hill
Naamah Hill

This document discusses the importance of audience research for a film project and provides guidance on tasks to complete it. Students must design and distribute a questionnaire with at least 10 questions to a minimum of 15 people. Examples of question types are given, like open-ended, multiple choice, and yes/no. The questionnaire should be tested on classmates and revised as needed. Students then have two weeks to gather responses which they'll summarize with results for each question and how it may impact their film. Additional research like feedback and test screenings is also required, with the audience research effects to be discussed in the evaluation. Resources on horror films are provided for students to further their research.

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Audience Research What audience research do you have to carry out? Why is audience research important? Types of questions Designing your Questionnaire
But First….. • What do you think of this? • What horror conventions does it used?
What research do you need to do? • You must complete three research tasks 1. Audience Questionnaire (at least one) 2. Feedback on your treatment 3. Test Screenings • You get marks for the audience research you carry out • In your evaluation you have to talk about the effect audience research had on your project • You must have written evidence of the research carried out
Why is research important? • To give you ideas about what to do • To help you make a better film • To help you make a film that the audience will like and want to watch • To spot any mistakes • To get ideas on how to make it better
Your Questionnaire • As an individual you need to design and carry out a survey or questionnaire • You need to come up with at least 10 questions and you will need to ask at least 15 people to answer the questions. • You should include a range of questions – Open/ general question – Closed/specific question – Multiple choice – Yes/No questions – Personal Response
Examples of Questions • Where do you think is a good setting for a horror film? • What is the best thing for a killer to wear? • What is your favourite horror film? • What makes the best weapon? • What types of horror films do you like? • Do you prefer it based at night of day? • What type of victim do you prefer? • Do you think loud footsteps are scary? • Do you think we should reveal who the killer is? • What type of music scares you the most?
Task • Design a questionnaire that has at least 10 question • Make sure you have a range of question • Test it out on 5 members of the class • Make any changes if necessary after you have tested it. • You have 30 mins to complete this. You may write the final version of your questionnaire on the computers but it must not be more than 1 page in length! Try and save trees! Due Later!
Homework • Over the next two week you need to ask at least 15 people to complete your questionnaire. • Once you have done that you need to write up a summary of your findings • Your summary should give the results of each question (as a % where appropriate) and discuss how the results might affect what you do.
Jobs for Today • Keep researching horror films – watch the clips in the Student Resources file and take notes • Write up your three possible ideas • Look over your Music Video essay as you will be resitting this soon….. • Darkness Falls • Don’t be Afraid of the Dark • Prom Night • Scream 2 • The Amityville Horror • Wrong Turn • Saw • The Ring (not opening) • Silence of the Lambs • The two clips from Nightmare on Elm Street

More Related Content

Audience research

  • 1. Audience Research What audience research do you have to carry out? Why is audience research important? Types of questions Designing your Questionnaire
  • 2. But First….. • What do you think of this? • What horror conventions does it used?
  • 3. What research do you need to do? • You must complete three research tasks 1. Audience Questionnaire (at least one) 2. Feedback on your treatment 3. Test Screenings • You get marks for the audience research you carry out • In your evaluation you have to talk about the effect audience research had on your project • You must have written evidence of the research carried out
  • 4. Why is research important? • To give you ideas about what to do • To help you make a better film • To help you make a film that the audience will like and want to watch • To spot any mistakes • To get ideas on how to make it better
  • 5. Your Questionnaire • As an individual you need to design and carry out a survey or questionnaire • You need to come up with at least 10 questions and you will need to ask at least 15 people to answer the questions. • You should include a range of questions – Open/ general question – Closed/specific question – Multiple choice – Yes/No questions – Personal Response
  • 6. Examples of Questions • Where do you think is a good setting for a horror film? • What is the best thing for a killer to wear? • What is your favourite horror film? • What makes the best weapon? • What types of horror films do you like? • Do you prefer it based at night of day? • What type of victim do you prefer? • Do you think loud footsteps are scary? • Do you think we should reveal who the killer is? • What type of music scares you the most?
  • 7. Task • Design a questionnaire that has at least 10 question • Make sure you have a range of question • Test it out on 5 members of the class • Make any changes if necessary after you have tested it. • You have 30 mins to complete this. You may write the final version of your questionnaire on the computers but it must not be more than 1 page in length! Try and save trees! Due Later!
  • 8. Homework • Over the next two week you need to ask at least 15 people to complete your questionnaire. • Once you have done that you need to write up a summary of your findings • Your summary should give the results of each question (as a % where appropriate) and discuss how the results might affect what you do.
  • 9. Jobs for Today • Keep researching horror films – watch the clips in the Student Resources file and take notes • Write up your three possible ideas • Look over your Music Video essay as you will be resitting this soon….. • Darkness Falls • Don’t be Afraid of the Dark • Prom Night • Scream 2 • The Amityville Horror • Wrong Turn • Saw • The Ring (not opening) • Silence of the Lambs • The two clips from Nightmare on Elm Street

Editor's Notes

  1. Short Film – The Hidden People https://www.youtube.com/watch?v=Tt5lB-RoAi4