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Audience Research Trailers

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The document provides instructions for three blog posts about a target audience for a film trailer. The first post involves creating a character to represent the audience and outlining their interests. The second post reflects on how the audience will impact the trailer's design, dialogue, and locations. The third post requires primary research of the audience through a survey and focus group, then analyzing how the findings will affect the trailer production.

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Audience Research Trailers
Target Audience • Using http://bitstrips.com/create/character/ create a character that represents your target audience. • You can then post the image to your blog and outline the likes and dislikes, hobbies, career etc. of your typical audience member.
Blog Post 2 - Reflection • Reflect on your audience by outlining the impact that the target audience will have on your promotional products meaning how will you alter your design and ideas in order to attract them. Think about costume, props, dialogue, locations etc. • Add all of your ideas to a blog post and consider how this will affect your production. • Post title: Target audience Reflection • Starter sentence: Having defined my target audience as… I will make sure that my film trailer can meet their needs and expectations by ensuring my video contains… • I am confident that these choices will engage my audience because…
Blog Post 3 – Primary Audience Research • Create a new post titled ‘primary audience research’. Ask, at least 6 members of your target audience what they like/dislike about film trailers in your genre. • Some things you might like to ask; • What age is your intended audience? • What are the dominant interests / beliefs of your audience? • What socio economic background are they from? • Do they belong or gravitate towards a particular stereotype? • Specific design preferences that they have.
Blog Post 3 – Primary Audience Research Make sure these are on your blog. • A copy of your questionnaire / survey • Transcription of your focus group or the sound file / video • Table of results • Any graphs or charts • Write up of who your audience is • Write up of how your findings will impact on the design / content of your production

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Audience Research Trailers

  • 2. Target Audience • Using http://bitstrips.com/create/character/ create a character that represents your target audience. • You can then post the image to your blog and outline the likes and dislikes, hobbies, career etc. of your typical audience member.
  • 3. Blog Post 2 - Reflection • Reflect on your audience by outlining the impact that the target audience will have on your promotional products meaning how will you alter your design and ideas in order to attract them. Think about costume, props, dialogue, locations etc. • Add all of your ideas to a blog post and consider how this will affect your production. • Post title: Target audience Reflection • Starter sentence: Having defined my target audience as… I will make sure that my film trailer can meet their needs and expectations by ensuring my video contains… • I am confident that these choices will engage my audience because…
  • 4. Blog Post 3 – Primary Audience Research • Create a new post titled ‘primary audience research’. Ask, at least 6 members of your target audience what they like/dislike about film trailers in your genre. • Some things you might like to ask; • What age is your intended audience? • What are the dominant interests / beliefs of your audience? • What socio economic background are they from? • Do they belong or gravitate towards a particular stereotype? • Specific design preferences that they have.
  • 5. Blog Post 3 – Primary Audience Research Make sure these are on your blog. • A copy of your questionnaire / survey • Transcription of your focus group or the sound file / video • Table of results • Any graphs or charts • Write up of who your audience is • Write up of how your findings will impact on the design / content of your production