Augmented reality-What is it?
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This document discusses augmented reality and its use as a marketing tool. Augmented reality digitally enhances the real world by adding layers of digital information like videos and photos onto real-world items. As a marketing tool, augmented reality can be used across a product's lifecycle to create emotional connections with customers and drive offline sales by allowing brands to engage with customers in a repeated manner. However, there are also some roadblocks to the adoption of augmented reality in marketing.
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Augmented reality-What is it?
- 1. Augmented Reality Deepika.R Nivedhitha.R Manoj.M Bharath GT 1
- 2. Augmented Reality • Digitally enhanced view of the real world • More meaningful content in your everyday life • AR adds layers of digital information – videos, photos, sounds – directly on top of items in the world around us 2
- 3. Customer’s Needs and wants • A tool to establish ‘connect’ • Merge the user experience and brand experience 3
- 4. AR Enabled Marketing Communication 4
- 5. AR at various stages of product lifecycle 5
- 6. Use Augmented Reality in Advertising • Innovation • Less expensive • Emotional Connection • Repeat Engagement • Geo-Targeting • Mobile • Driving Offline Sales 6
- 7. How AR is used in business 7
- 8. Why AR works? 8
- 9. Brands using AR 9
- 10. Times of India 10
- 11. AR as a Marketing tool • “Image-recognition enabled augmented reality is far from a ‘gimmick’ and will fundamentally change how consumers interact with their favorite real-world brands.” 11
- 12. IKEA AR Catalogue • “14 percent of its customers end up taking home furniture which turns out to be the wrong size for its intended location” 12
- 13. Roadblocks to AR 13
- 14. Thank you!! 14
Editor's Notes
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