Automating the Candidate Journey: Stop Ghosting Your Candidates!
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This webinar discusses the problem of recruiters "ghosting" candidates, or cutting off communication without notice. Ghosting can damage a recruiter's reputation and a company's brand. It leaves candidates feeling confused and frustrated. The webinar urges recruiters to avoid ghosting by keeping candidates updated throughout the hiring process, being empathetic, and personalizing communication. Treating candidates with care and respect establishes recruiters and their companies as caring employers.
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Automating the Candidate Journey: Stop Ghosting Your Candidates!
1. Stop Ghosting Your Candidates!
Vanessa Raath Naba Ahmed
With: Moderated by:
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--OR--
Automating the Candidate Journey
Webinar Series
2. My Ally is the world's only AI Recruiting solution for fully Automated
Interview Scheduling and Recruitment Coordination. Our virtual recruiting
assistant, Alex, automates the entire process so that your team can hire
better talent, faster.
3. Click on the Questions panel to
interact with the presenters
https://www.recruitingbrief.com/webinar-series/automating-the-candidate-journey
https://www.humanresourcestoday.com/webinar-series/automating-the-candidate-journey
https://www.hrtechcentral.com/webinar-series/automating-the-candidate-journey
4. About Vanessa Raath
In order to bring the “Human Element” back into today’s recruitment process, Vanessa has launched her own
Sourcing Training Business. She believes that people are the core building blocks of every business, and that we
can’t treat every ‘block’ the same. She has over 13 years of experience in the recruitment industry and specialized
in the IT applications space for most of this time. She is passionate about raising the standard of sourcing in Africa
to get up to speed with the global competition. Before she worked in recruitment, she was a teacher in London,
operated a chairlift in America and taught people to scuba dive in Southeast Asia. Her mantra is “Life is too short to
work in boring jobs….” The same attitude can be applied to the way she lives her life and how she tackles each
day.
About Naba Ahmed
Naba went to Cal Poly, San Luis Obispo and majored in Journalism and minored in Integrated Marketing
Communications. After working as Editor-in-Chief at the campus newspaper, she became interested in developing
content across multiple platforms, and now works as a Content Marketing Specialist at Aggregage, providing some of
the most interesting thought-leaders across a wide variety of industries with a space to celebrate the diversity, depth,
and experience of their professional cultures, personalities, and passions.
Automating the Candidate Journey
Webinar Series
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Automating the Candidate Journey
Webinar Series
Our Agenda
1. Introductions
2. What is Ghosting?
3. Why do Recruiters Ghost Candidates?
4. The effects of Ghosting for the Recruiter
5. How to stand out as a Recruiter who is candidate
centric
6. Parting words
Stop Ghosting Your Candidates!
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Automating the Candidate Journey
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What is Ghosting?
• “When a person cuts off all communication with
their friends or the person they're dating, with
zero warning or notice before hand. You'll mostly
see them avoiding friend's phone calls, social
media, and avoiding them in public.”
• - Urban Dictionary
Stop Ghosting Your Candidates!
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Automating the Candidate Journey
Webinar Series
Why do Recruiters Ghost Candidates?
• They are too embarrassed to call the
candidate to give them honest feedback,
especially if it is negative
• They do not have the time to call a
candidate (this is a common but despicable
excuse)
Stop Ghosting Your Candidates!
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Automating the Candidate Journey
Webinar Series
Why do Recruiters Ghost Candidates?
• They do not have the ‘people skills’ to be
empathetic towards people and are
therefore maybe in the wrong profession?
• They do not fully understand the negative
impact that this sort of behavior has on their
personal & the company’s brand.
Stop Ghosting Your Candidates!
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Automating the Candidate Journey
Webinar Series
Why do Candidates ghost Recruiters?
• The time to hire is too slow. Candidates will
not wait around for a company to conclude a
long & complicated recruitment process
• Recruiters must treat candidates like
customers as they will want to work for an
organization that treats their customers well.
Stop Ghosting Your Candidates!
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Automating the Candidate Journey
Webinar Series
Why do Candidates ghost Recruiters?
• Recruiters must be transparent throughout the
recruitment process. They must give the
candidates as much information as possible
when they ask for it.
• Recruiters should let the candidates choose
their preferred interview slots through the use
of online booking software.
Stop Ghosting Your Candidates!
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Automating the Candidate Journey
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The effects of Ghosting for the Recruiter?
• Recruiters who frequently ‘ghost’ candidates will
start to get a bad reputation in the industry. Some
industries are too small to allow this to happen.
• If the candidate was referred by an existing
employee that employee will be less likely to refer
anyone else that they know to the company
Stop Ghosting Your Candidates!
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Automating the Candidate Journey
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The effects of Ghosting for the Recruiter?
• The Recruiter will more than likely get a negative
response from that candidate if they try and reach
out to them in the future, even if it for a different role
or company
• Even if the candidate is unsuccessful, they will
remember the way that that Recruiter made them
feel which will hopefully go a long way when it
comes to engaging with them again
Stop Ghosting Your Candidates!
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Automating the Candidate Journey
Webinar Series
The effects of Ghosting for the Recruiter?
• The Recruiter will more than likely get a negative
response from that candidate if they try and reach
out to them in the future, even if it for a different role
or company
• Even if the candidate is unsuccessful, they will
remember the way that that Recruiter made them
feel which will hopefully go a long way when it
comes to engaging with them again
Stop Ghosting Your Candidates!
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Automating the Candidate Journey
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Instead of Ghosting your candidates, stand
out as a Recruiter who cares by:
• Hyper personalizing your reach out to all of your
candidates needs to become standard practice
• #BeHuman – our product has a brain, and feelings!
Remember to be empathetic too.
• Always be willing to give free career advice as you
never know when that person will get a new job and will
need you
Stop Ghosting Your Candidates!
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Automating the Candidate Journey
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Instead of Ghosting your candidates, stand
out as a Recruiter who cares by:
• Do not use templates when communicating with
another Human Being – they deserve better than
this
• Keep your candidate updated EVERY step of the
way as you guide them through the recruitment
process. No news can also be good news if they
know where they stand!
Stop Ghosting Your Candidates!
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Automating the Candidate Journey
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Just remember this…
• Your Recruiters deal with loads of people, on a daily
basis, who may not even make it to your company
for an interview. Their interactions with the Employee
will shape that person, and those around them’s,
perception of your business. Your Recruiters really
need to be the number one Brand Ambassadors for
your company
Stop Ghosting Your Candidates!