The document argues that B2B mobile usage has reached critical mass, with over half of senior executives using mobile as their primary communications tool. It notes that mobile search is the fastest growing category and at least 10% of searches are now on mobile. It states that B2B companies cannot be immune to this trend and that if they send email, then they have a mobile audience. It warns that competitors are starting to realize the importance of mobile and that poor mobile sites can directly translate to lost business opportunities.
45% of senior corporate executives said they believe a smartphoneor Web-enabled tablet will be their primary device for business-related use within three years.
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Forrester: Faster than mp3Gartner: 55 million in use by the end of the yearLess focus on app, more demand for rich browsing experiences
Forrester: Faster than mp3Gartner: 55 million in use by the end of the yearLess focus on app, more demand for rich browsing experiences
Forrester: Faster than mp3Gartner: 55 million in use by the end of the yearLess focus on app, more demand for rich browsing experiences