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Baby Boomers and Digital Technology

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Pew Research Center's Internet & American Life Project
Pew Research Center's Internet & American Life Project

The document summarizes data from the Pew Internet Project on differences in digital technology use among generations. Younger generations such as Millennials are more likely to use technologies like smartphones, social media, and download apps compared to older generations. For example, 96% of Millennials own a cellphone compared to only 52% of the G.I. Generation. Additionally, social networks play a larger role for younger people, with Millennials having an average social network size of over 300 contacts compared to only 42 contacts for the G.I. Generation.

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Baby Boomers and Digital Technology Silver Summit – Washington DC March 28, 2012 Lee Rainie: Director, Pew Internet Project Email: Lrainie@pewinternet.org PewInternet.org
Generational self-definition
Internet users – 80% 100% 80% 60% 93% 89% 40% 80% 75% 58% 20% 31% 0% Millennials Gen X Younger Older Silent G.I. (18-34) (35-46) Boomers Boomers Generation Generation (47-56) (57-65) (66-74) (75+)
Broadband at home – 64% 100% 80% 60% 40% 74% 75% 65% 60% 20% 45% 21% 0% Millennials Gen X Younger Older Silent G.I. (18-34) (35-46) Boomers Boomers Generation Generation (47-56) (57-65) (66-74) (75+)
Digital devices Younger Older Silent G.I. All online Millennials Gen X Boomers Boomers Generation Generation adults (18-34) (35-46) (47-56) (57-65) (66-74) (75+) (18+) Cell phone 96% 94% 87% 84% 77% 52% 88% Desktop computer 55% 67% 62% 61% 48% 29% 57% Laptop computer 70% 63% 58% 49% 32% 14% 56% iPod or MP3 player 69% 57% 36% 24% 10% 5% 44% Game console 63% 63% 38% 19% 8% 3% 42% e-Book reader 19% 25% 18% 12% 9% 5% 19% Tablet, like iPad 23% 23% 16% 14% 8% 3% 19%
Smartphones – 46% 100% 80% 60% 40% 66% 53% 20% 35% 22% 20% 3% 0% Millennials Gen X Younger Older Silent G.I. (18-34) (35-46) Boomers Boomers Generation Generation (47-56) (57-65) (66-74) (75+)
Wireless connectors – 63% 100% 80% 60% 40% 81% 74% 54% 20% 44% 26% 9% 0% Millennials Gen X Younger Older Silent G.I. (18-34) (35-46) Boomers Boomers (57- Generation Generation (47-56) 65) (66-74) (75+)
Download apps– 46% 60% 50% 40% 30% 56% 20% 40% 25% 10% 11% 1% 4% 0% Millennials GenX Younger Older Boomers Silent G.I. Generation (18-34) (35-46) Boomers (57-65) Generation (66- (75+) (47-56) 74)
Use social networking sites – 52% 100% 80% 60% 40% 78% 63% 20% 42% 38% 20% 0% 6% Millennials Gen X Younger Older Silent G.I. (18-34) (35-46) Boomers Boomers Generation Generation (47-56) (57-65) (66-74) (75+)
Mean size of SNS network 350.0 300.0 250.0 200.0 150.0 318.5 100.0 197.6 155.7 50.0 85.1 78.4 42.0 0.0 Millennials Gen X Younger Older Silent G.I. (18-34) (35-46) Boomers Boomers Generation Generation (47-56) (57-65) (66-74) (75+)
Internet activities – 1 % of internet users 100 91 90 92 89 89 83 85 84 82 81 80 60 40 20 0 Email Search engines Hobby Maps/Directions Health info Younger Boomers Older Boomers
Internet activities – 2 % of internet users 100 80 71 72 74 74 68 65 62 61 60 55 55 50 46 40 20 0 DIY info Get news Govt sites Pol news Research jobs Wikipedia Younger Boomers Older Boomers
Internet activities – 3 % of internet users 90 81 80 70 68 70 % of internet users 60 55 50 40 30 27 20 10 0 Research products Buy goods Travel reservations Banking Auction
Big changes in messaging environment • Users are in charge of the media “playlist” • Attention zones are fracturing • Influencers are different – “amateur experts” • Feedback and participation are assumed aspects of “media” encounters • Transparency is a new marker of trust and trust is eroding in big institutions – including the church and media enterprises • Social networks are more important than ever
What does this mean? Social networks are more influential - 1 Sentries
What does this mean? Social networks are more influential - 2 Evaluators
What does this mean? Social networks are more influential - 3 Audience = New media are the new neighborhood
Be not afraid
Thank you!

More Related Content

Baby Boomers and Digital Technology

  • 1. Baby Boomers and Digital Technology Silver Summit – Washington DC March 28, 2012 Lee Rainie: Director, Pew Internet Project Email: Lrainie@pewinternet.org PewInternet.org
  • 3. Internet users – 80% 100% 80% 60% 93% 89% 40% 80% 75% 58% 20% 31% 0% Millennials Gen X Younger Older Silent G.I. (18-34) (35-46) Boomers Boomers Generation Generation (47-56) (57-65) (66-74) (75+)
  • 4. Broadband at home – 64% 100% 80% 60% 40% 74% 75% 65% 60% 20% 45% 21% 0% Millennials Gen X Younger Older Silent G.I. (18-34) (35-46) Boomers Boomers Generation Generation (47-56) (57-65) (66-74) (75+)
  • 5. Digital devices Younger Older Silent G.I. All online Millennials Gen X Boomers Boomers Generation Generation adults (18-34) (35-46) (47-56) (57-65) (66-74) (75+) (18+) Cell phone 96% 94% 87% 84% 77% 52% 88% Desktop computer 55% 67% 62% 61% 48% 29% 57% Laptop computer 70% 63% 58% 49% 32% 14% 56% iPod or MP3 player 69% 57% 36% 24% 10% 5% 44% Game console 63% 63% 38% 19% 8% 3% 42% e-Book reader 19% 25% 18% 12% 9% 5% 19% Tablet, like iPad 23% 23% 16% 14% 8% 3% 19%
  • 6. Smartphones – 46% 100% 80% 60% 40% 66% 53% 20% 35% 22% 20% 3% 0% Millennials Gen X Younger Older Silent G.I. (18-34) (35-46) Boomers Boomers Generation Generation (47-56) (57-65) (66-74) (75+)
  • 7. Wireless connectors – 63% 100% 80% 60% 40% 81% 74% 54% 20% 44% 26% 9% 0% Millennials Gen X Younger Older Silent G.I. (18-34) (35-46) Boomers Boomers (57- Generation Generation (47-56) 65) (66-74) (75+)
  • 8. Download apps– 46% 60% 50% 40% 30% 56% 20% 40% 25% 10% 11% 1% 4% 0% Millennials GenX Younger Older Boomers Silent G.I. Generation (18-34) (35-46) Boomers (57-65) Generation (66- (75+) (47-56) 74)
  • 9. Use social networking sites – 52% 100% 80% 60% 40% 78% 63% 20% 42% 38% 20% 0% 6% Millennials Gen X Younger Older Silent G.I. (18-34) (35-46) Boomers Boomers Generation Generation (47-56) (57-65) (66-74) (75+)
  • 10. Mean size of SNS network 350.0 300.0 250.0 200.0 150.0 318.5 100.0 197.6 155.7 50.0 85.1 78.4 42.0 0.0 Millennials Gen X Younger Older Silent G.I. (18-34) (35-46) Boomers Boomers Generation Generation (47-56) (57-65) (66-74) (75+)
  • 11. Internet activities – 1 % of internet users 100 91 90 92 89 89 83 85 84 82 81 80 60 40 20 0 Email Search engines Hobby Maps/Directions Health info Younger Boomers Older Boomers
  • 12. Internet activities – 2 % of internet users 100 80 71 72 74 74 68 65 62 61 60 55 55 50 46 40 20 0 DIY info Get news Govt sites Pol news Research jobs Wikipedia Younger Boomers Older Boomers
  • 13. Internet activities – 3 % of internet users 90 81 80 70 68 70 % of internet users 60 55 50 40 30 27 20 10 0 Research products Buy goods Travel reservations Banking Auction
  • 14. Big changes in messaging environment • Users are in charge of the media “playlist” • Attention zones are fracturing • Influencers are different – “amateur experts” • Feedback and participation are assumed aspects of “media” encounters • Transparency is a new marker of trust and trust is eroding in big institutions – including the church and media enterprises • Social networks are more important than ever
  • 15. What does this mean? Social networks are more influential - 1 Sentries
  • 16. What does this mean? Social networks are more influential - 2 Evaluators
  • 17. What does this mean? Social networks are more influential - 3 Audience = New media are the new neighborhood