Backcasting - IA Summit 2007 Session Presentation
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Presentation on the use of Backcasting as a strategic discovery process tool for information architects. Presented by Matthew Milan and Sam Ladner at the 2007 IA Summit in Las Vegas
Backcasting - IA Summit 2007 Session Presentation
- 1. Backcasting “ or how I learned to stop predicting and help my clients “ IA Summit 2007 Las Vegas Matthew Milan Critical Mass Sam Ladner York University
- 2. On Turbulent Environments Backcasting Background Backcasting as Information Architecture Is That a Discovery Process in Your Pocket? Session Overview
- 3. Turbulent Environments “ Take me to the river… “
- 5. Strategy is Turbulent How do you navigate a turbulent environment?
- 6. Every River Needs a Guide You are your client’s guide
- 7. Backcasting is a Navigational Tool It helps you to create plans for changing environments
- 8. There’s more then one path But you don’t always know the right path beforehand
- 9. Scouting Ahead Not “ how DO we get here ”, but “ how DID we get here ”
- 10. Backcasting Background “ A recipe for people who hate to predict “
- 11. 1950s ► ProtoBackcasting ► AT&T 1970s ► MultiScenario Planning ► Shell 1990s ► Big Backcasting ► Robinson & SDRI 2000s ► Agile Backcasting? Casting Back
- 12. Complex Undertaking Resource Intensive Time Consuming Inaccessible to Non-Experts Problems with Big Backcasting
- 13. Why do backcasting? Good strategy lets you see the entire landscape
- 14. Simplify the Process Lightweight Quick and Agile Accessible & Engaging Better Backcasting? ► Participatory Modeling ► Sorting & Grouping ► 3 to 6 hours ► Facilitation Framework
- 15. Backcasting as Information Architecture “ The Strategic Design of Shared Information Environments “
- 16. Information Architecture as visual organization and modeling Information Architecture as a thinking framework Information Architecture as structuring information environments through time Where’s the IA?
- 17. The Elements of Backcasting Set timeline Baseline current state Define future states Identify indicators Assess risks and create action plan
- 18. The Backcasting Map Backcasting in five easy steps Set the timeframe t now t future
- 19. The Backcasting Map Baseline the current state
- 20. The Backcasting Map Define Possible Future States Hot Rod Minivan Little Deuce Coupe
- 21. The Backcasting Map Work Backwards and Identify Indicators Hot Rod Minivan Little Deuce Coupe
- 22. The Backcasting Map Assess Risks, Opportunities and Actions Hot Rod Minivan Little Deuce Coupe
- 23. A Discovery Process in Your Pocket “ Stop Predicting and Start Helping “
- 24. What do you need? Visual Language – The “Map” Facilitation Skills The Ability to Translate Concepts Into Indicators
- 25. What makes a good guide? Don’t tell you what to do Keep you safe Intentionally simplify complex situations Leave the choices to the journeyer
- 26. Case Study: OmniBank Fortune 500 Financial Services Firm Multi-Stage Redesign Multiple Stakeholders No Clear Strategy Client Desire to Learn Adaptability
- 27. Mapping OmniBank Strategy Focus on the map, not political agendas
- 28. Capture Everything … including insights about your clients
- 29. Elicit Problems and Solutions Ask hard questions and you’ll get solutions
- 30. Deep Dive on Indicators Robust indicators of success mean robust success
- 31. Identify Immediate Actions 30, 60 and 90-day action plans move projects forward
- 32. Take Me To The River