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online marketing proposal

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adverteaze.com
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This document proposes an online marketing strategy with the following key points: 1. The strategy focuses on search engine optimization (SEO), pay-per-click (PPC) advertisements, and social media marketing (SMM) to generate awareness, engagement, and leads. 2. Specific tactics proposed for each channel include technical SEO, relevant content marketing for SEO, Google AdWords optimization for PPC, and community building through blogs and social networks for SMM. 3. The goals are to drive relevant traffic and conversions to meet business objectives through visibility, interactivity, and reputation management online.

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ONLINE MARKETING PROPOSAL Presented By: Braj Mohan Chaturvedi braj@digitivate.com +91 9958166889
WHO WE ARE? Online Marketing Service Mantra Fundamental belief • SEO, • Relevant Traffic & Leads that • Online presence is about • SMM and convert to meet Business marketing. Technology is only • PPC Services Objectives an enabler
OUR VISION Vision Acquisition and loyalty of profitable customers Customer Centric Digital Marketing Program SEO & SEM Direct Marketing Rich Media Search Engine Social Media EDMS, SMS Viral Blogging Virtual ORM Chat Marketing Marketing Campaign Marketing Services Seminars
UNDERSTANDING DIGITAL MARKETING
“Develop capability for people to contact you online.” - Actual sale may not be online. Sales, Increasing Maturity of Online Marketing Leads “Build Trust & Credibility with potential customer” - Online Reputation Management Brand Promotion “Generate awareness of your products or services” - Make yourself omnipresent online. Awareness Through Videos, presentations, blogs, photos, articles, etc. “Provide information to engage people Interactivity, ongoingly” Engagement “You are there only if they can find you” Generate visibility with the relevant Visibility (Online promotion) community. Anyone looking for similar services should be able to find it
PROPOSED DIGITAL STRATEGY
WHAT DOES ONLINE MEAN Promotion in Reach TG where Develop Targeted Optimizaion Paid Ads blogs/forums they are communities • Reach out to • Interact with • Review sites • Build communities • Accomplish short- people via SEO and audience on • Local city sites on Facebook, term lead SMO relevant blogs, • Engage, interact, Orkut and other generation • Spreading content forums, and and promote with community objectives via paid where it reaches communities help of Awards, platforms. ads. the TG for them to • SELL THE CONCEPT Polls, Contests • Inside peeks, engage with it. stories, gossips, etc
1 Engaged Customer 1 ORM Paid Ads at Content Sites, Forum 3 Personal Networks Banner Social Networking Ads Sites 2 Paid Ads at SNS SEO 2 Engaged Prospect Application, Community DIGITAL STRATEGY
Search Engine Optimization (SEO) Visibility, Awareness & Lead Generation Understanding SEO Relevant Traffic Understanding Market Measurability • All our SEO resources • Its not about rankings, • Conduct “Marketing • Build End-to-end are seasoned SEO its about relevant driven SEO measurability for professionals. traffic and conversions. promotions” rather successful than “optimization implementation and driven SEO ROI based decision promotions”. making. We ensure our customers are able to best leverage the search engines
Pay-Per-Click Advertisements (PPC) Lead Generation Google Adwords Landing page experts PPC Optimization Measurability • All our PPC resources • Our experts ensure • Use Google adwords • Build End-to-end are Google Adwords your ad-copy as well as and multiple other PPC measurability for certified. landing pages are best alternatives (MSN, successful suited for causing Yahoo, Baidu, niche implementation and conversions search portals, Ad- ROI based decision Networks) for best ROI. making. We ensure our customers get the best traffic at the lowest per-click costs to meet their growth objectives
Social Media Marketing (SMM) Interactivity, Engagement & Brand Promotion Customer Define message Blogging is must Build brands Measure SMM Communication • Define the “right • Develop virality • Develop • Build & leverage • Build End-to-end customer in the message corporate blog, a corporate measurability for communication” and Promote build brand, as well as successful message in the communities and brand for key implementation social media leverage existing individuals in the and ROI based world forums, blogs company decision making. We help our customers reach their targets and build branding
Bad Customer Unsolved Bad Lost Revenue Experience Issues Reputation Solution? Connect Discover Collaborate Publish ONLINE REPUTATION Engagement & Brand building Engage with potential Ensure you only use Ensure people don’t Your opportunity to Integrate ORM as part and existing experts for content talk negative in other set record straight - of customer service customers seeding forums. • Be as authentic as •Accept the negative •If you like us, tell •Community backfire • Promote providing possible feedback and consider others. If you don’t, can be very strong negative feedback to it as opportunity to tell us you only improve your product or service
WHAT CAN YOU ACHIEVE Community Online Presence - Online Reputation platform - Ongoing Reach & Brand Brand Building Lead Generation Sales Management engagement Promotion
HOW CAN YOU EXECUTE Content Proliferation Community Presence & participation across the internet- development for brand at top forums, blogs Moderation & Viral Campaigns for News, Photos, Videos, promotion and sales where relevant reputation management reach and engagement PPTs, Polls, Contests, generation customers visit. Feedback
WHAT CAN BE EXPECTED Visibility across Customer Up selling new Direct feedback competitive Ultimately, channels Acquisition services. from customers research more revenue
IMPLEMENTATION PHASES PHASE 0 [NOW TO PRELAUNCH] PHASE I [PRELAUNCH] PHASE II [POSTLAUNCH] • Sell the concept • Continue campaigns from previous • Focus on generating engagement • Build presence across the internet phase • Talk about the success of the client • Capture audiences at related • Extensive banner campaign • Capture and promote content forums • Insider stories and progress
MEASUREMENT AND REPORTING SEO SMM PPC • SEO implementation progress • Social Media Reports based on • PPC implementation progress • Organic rankings on major channels selected • Conversion Metrics search engines • Accomplishments of the month • Total Clicks and Spending • Website traffic and Conversion • Next month plan • CPC (Cost Per Click) and CTR report • Other specifics measurability (Click Through Rate) • Accomplishments of the month parameters identified during • Total No of Conversions • Next month plan measurability implementation. • Conversion percentage - Cost • Next month plan • Website traffic and Conversion Per Conversion • Other specifics measurability report • Accomplishments of the month parameters identified during • Other specifics measurability measurability implementation. parameters identified during measurability implementation. Measure Lead Generation and Sales+ Brand Promotion + Engagement + Brand Recall + Increased probability of Sales
RESPONSIBILITIES Client We • Business knowledge transfer • Overall online marketing roadmap • Content & creative creation (Raw content including • Support conceptualization of new campaigns and Videos) applications • Support conceptualization for new campaigns • Social media marketing execution • Define messaging and product positioning • Online reputation management • Community participation support / Domain • Lead Community Participation expertise (Engage with community) • Search Engine Optimization • Promotion (leveraging other channels including • Paid Ads offline) • Online PRs & social bookmarking • Feedback & reviews • Measurability, analysis & recommendations Measure [Results | Rankings | Traffic | Members | Engagements | Feedbacks | Tonality | Queries | Customers]
KEY IS NOT TO JUST REACH OUT TO PEOPLE, BUT TO KEEP THEM ENGAGED. Ready to realize the full potential of Online Marketing? We would like to be your partner! Braj Mohan Chaturvedi Thank You! braj@digitivate.com +91 9958166889

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online marketing proposal

  • 1. ONLINE MARKETING PROPOSAL Presented By: Braj Mohan Chaturvedi braj@digitivate.com +91 9958166889
  • 2. WHO WE ARE? Online Marketing Service Mantra Fundamental belief • SEO, • Relevant Traffic & Leads that • Online presence is about • SMM and convert to meet Business marketing. Technology is only • PPC Services Objectives an enabler
  • 3. OUR VISION Vision Acquisition and loyalty of profitable customers Customer Centric Digital Marketing Program SEO & SEM Direct Marketing Rich Media Search Engine Social Media EDMS, SMS Viral Blogging Virtual ORM Chat Marketing Marketing Campaign Marketing Services Seminars
  • 5. “Develop capability for people to contact you online.” - Actual sale may not be online. Sales, Increasing Maturity of Online Marketing Leads “Build Trust & Credibility with potential customer” - Online Reputation Management Brand Promotion “Generate awareness of your products or services” - Make yourself omnipresent online. Awareness Through Videos, presentations, blogs, photos, articles, etc. “Provide information to engage people Interactivity, ongoingly” Engagement “You are there only if they can find you” Generate visibility with the relevant Visibility (Online promotion) community. Anyone looking for similar services should be able to find it
  • 7. WHAT DOES ONLINE MEAN Promotion in Reach TG where Develop Targeted Optimizaion Paid Ads blogs/forums they are communities • Reach out to • Interact with • Review sites • Build communities • Accomplish short- people via SEO and audience on • Local city sites on Facebook, term lead SMO relevant blogs, • Engage, interact, Orkut and other generation • Spreading content forums, and and promote with community objectives via paid where it reaches communities help of Awards, platforms. ads. the TG for them to • SELL THE CONCEPT Polls, Contests • Inside peeks, engage with it. stories, gossips, etc
  • 8. 1 Engaged Customer 1 ORM Paid Ads at Content Sites, Forum 3 Personal Networks Banner Social Networking Ads Sites 2 Paid Ads at SNS SEO 2 Engaged Prospect Application, Community DIGITAL STRATEGY
  • 9. Search Engine Optimization (SEO) Visibility, Awareness & Lead Generation Understanding SEO Relevant Traffic Understanding Market Measurability • All our SEO resources • Its not about rankings, • Conduct “Marketing • Build End-to-end are seasoned SEO its about relevant driven SEO measurability for professionals. traffic and conversions. promotions” rather successful than “optimization implementation and driven SEO ROI based decision promotions”. making. We ensure our customers are able to best leverage the search engines
  • 10. Pay-Per-Click Advertisements (PPC) Lead Generation Google Adwords Landing page experts PPC Optimization Measurability • All our PPC resources • Our experts ensure • Use Google adwords • Build End-to-end are Google Adwords your ad-copy as well as and multiple other PPC measurability for certified. landing pages are best alternatives (MSN, successful suited for causing Yahoo, Baidu, niche implementation and conversions search portals, Ad- ROI based decision Networks) for best ROI. making. We ensure our customers get the best traffic at the lowest per-click costs to meet their growth objectives
  • 11. Social Media Marketing (SMM) Interactivity, Engagement & Brand Promotion Customer Define message Blogging is must Build brands Measure SMM Communication • Define the “right • Develop virality • Develop • Build & leverage • Build End-to-end customer in the message corporate blog, a corporate measurability for communication” and Promote build brand, as well as successful message in the communities and brand for key implementation social media leverage existing individuals in the and ROI based world forums, blogs company decision making. We help our customers reach their targets and build branding
  • 12. Bad Customer Unsolved Bad Lost Revenue Experience Issues Reputation Solution? Connect Discover Collaborate Publish ONLINE REPUTATION Engagement & Brand building Engage with potential Ensure you only use Ensure people don’t Your opportunity to Integrate ORM as part and existing experts for content talk negative in other set record straight - of customer service customers seeding forums. • Be as authentic as •Accept the negative •If you like us, tell •Community backfire • Promote providing possible feedback and consider others. If you don’t, can be very strong negative feedback to it as opportunity to tell us you only improve your product or service
  • 13. WHAT CAN YOU ACHIEVE Community Online Presence - Online Reputation platform - Ongoing Reach & Brand Brand Building Lead Generation Sales Management engagement Promotion
  • 14. HOW CAN YOU EXECUTE Content Proliferation Community Presence & participation across the internet- development for brand at top forums, blogs Moderation & Viral Campaigns for News, Photos, Videos, promotion and sales where relevant reputation management reach and engagement PPTs, Polls, Contests, generation customers visit. Feedback
  • 15. WHAT CAN BE EXPECTED Visibility across Customer Up selling new Direct feedback competitive Ultimately, channels Acquisition services. from customers research more revenue
  • 16. IMPLEMENTATION PHASES PHASE 0 [NOW TO PRELAUNCH] PHASE I [PRELAUNCH] PHASE II [POSTLAUNCH] • Sell the concept • Continue campaigns from previous • Focus on generating engagement • Build presence across the internet phase • Talk about the success of the client • Capture audiences at related • Extensive banner campaign • Capture and promote content forums • Insider stories and progress
  • 17. MEASUREMENT AND REPORTING SEO SMM PPC • SEO implementation progress • Social Media Reports based on • PPC implementation progress • Organic rankings on major channels selected • Conversion Metrics search engines • Accomplishments of the month • Total Clicks and Spending • Website traffic and Conversion • Next month plan • CPC (Cost Per Click) and CTR report • Other specifics measurability (Click Through Rate) • Accomplishments of the month parameters identified during • Total No of Conversions • Next month plan measurability implementation. • Conversion percentage - Cost • Next month plan • Website traffic and Conversion Per Conversion • Other specifics measurability report • Accomplishments of the month parameters identified during • Other specifics measurability measurability implementation. parameters identified during measurability implementation. Measure Lead Generation and Sales+ Brand Promotion + Engagement + Brand Recall + Increased probability of Sales
  • 18. RESPONSIBILITIES Client We • Business knowledge transfer • Overall online marketing roadmap • Content & creative creation (Raw content including • Support conceptualization of new campaigns and Videos) applications • Support conceptualization for new campaigns • Social media marketing execution • Define messaging and product positioning • Online reputation management • Community participation support / Domain • Lead Community Participation expertise (Engage with community) • Search Engine Optimization • Promotion (leveraging other channels including • Paid Ads offline) • Online PRs & social bookmarking • Feedback & reviews • Measurability, analysis & recommendations Measure [Results | Rankings | Traffic | Members | Engagements | Feedbacks | Tonality | Queries | Customers]
  • 19. KEY IS NOT TO JUST REACH OUT TO PEOPLE, BUT TO KEEP THEM ENGAGED. Ready to realize the full potential of Online Marketing? We would like to be your partner! Braj Mohan Chaturvedi Thank You! braj@digitivate.com +91 9958166889