BBA final year internship project report

A
PROJECT REPORT ON
MARKETING DEPARTMENT
OF
In partial fulfilment of the requirement for
Program: SEMESTER – V Subject: PROJECT
Year: JUNE-NOVEMBER 2019 Duration: 10 DAYS
SUBMITTED
BY
G.NO. ENROLLMENT
NO.
NAME OF STUDENT
1 17052341001 KHUNTAD JAYESH RANMALBHAI
2 17052341002 KHANDHERIYA RAHUL PARVISHBHAI
3 17052341003 PATEL JAIMIN SANJAYKUMAR
4 17052341004 SHAH KARANKUMAR RAJESHBHAI
5 17052341006 SOLANKI BHAVESH SHANKARLAL
SUBMITTED
TO
GANPAT UNIVERSITY
V.M. Patel College of Management Studies
Ganpat Vidyanagar Campus, 384012,
Mehsana-Gandhinagar Highway,
Dist. Mehsana, North Gujarat, India.

GANPAT UNIVERSITY
V. M. Patel College of Management
Studies
Ganpat Vidhyanagar -384012
Dist.: Mehsana, Gujarat, India.
Phone: + 91-2762-289094, www.vmpcms.ac.in
CERTIFICATE
This is to certify that Group No. MM-01 including 5 Members as
ENROLMENT NO. NAME
17052341001 JAYESH R KHUNTAD
17052341002 RAHUL KHANDHERIYA
17052341003 PATEL JAIMIN SANJAYKUMAR
17052341004 SHAH KARANKUMAR RAJESHBHAI
17052341005 SOLANKI BHAVESH SHANKARLAL
of Semester – V, Division: GEN/FS/MM, has satisfactorily
completed their Project Report in partial fulfilment of the
requirement for the Subject Project in the June- November,
2019.
Sign of Project In charge
Dr. Vipul Patel College Seal
Date ____________
Place___________

PREFACE
This Project Report has been prepared in partial fulfillment of the requirement
for the Subject: Project of the Semester –V in the June- November 2019.
For preparing the Project Report, we have visited the company during the
suggested duration of 10 days to avail the necessary information. The blend of
learning and knowledge acquired during our practical studies at the company is
presented in this Project Report.
Our main focus and study was on broad information about marketing department,
and general information about finance department, production department &
HRM department of gokul agri international limited
We have put up our best efforts and enumerated every possible information
after observing the activities carried over there, to make this report a
satisfactory report.
It was a great opportunity and memorable experience interacting with people
working there, collecting information regarding their job and acquiring
knowledge.
Lastly, we have tried our level best to prepare the best informative report.
ENROLLMENT NO. NAME
17052341001 JAYESH R KHUNTAD
17052341002 RAHUL KHANDHERIYA
17052341003 PATEL JAIMIN SANJAYKUMAR
17052341004 SHAH KARANKUMAR RAJESHBHAI
17052341005 SOLANKI BHAVESH SHANKARLAL

ACKNOWLEDGEMENT
It was indeed an opportunity for us to visit the MARKETING DEPARTMENT
OF GOKUL AGRI INTERNATIONAL LTD. and prepare a Project Report on
the same during Semester –V. During our visit to the company or preparing this
Project Report, we learnt many interesting things about the company, along with
the aspects of industry as a whole.
We would hereby take this opportunity to show our gratitude towards all our
mentors for what we have learnt during our training. A good response, feedback
and co-operation given by whole staff helped us in gaining knowledge and
solving my queries. we convey our sincere thanks to all the officials Of GOKUL
AGRI INTERNATIONAL LTD.
The successful completion of this project could not have been possible without
the cooperation and support of our faculty guide and company guide who have
given complete information for the project.
We feel immense pleasure to thank Dr. Abhishek Parikh, I/C Principal,
V.M.P.C.M.S., Ganpat University, Kherva. For making available all facilities in
fulfilling the requirements for the research work.
We forward our appreciation to respected coordinator of the V.M.P.C.M.S. Prof.
Vipul Patel. I also express my gratitude to Mr. Nukum Nai,(HR manager) who
supported and guided me throughout the project period.

V.M.P.C.M.S. (BBA-MM) GOKUL AGRI INTERNATIONAL LTD.
Group no. MM-01(SEM-V June – November 2019) Page no. 1
TABLE OF CONTENT
NO. PARTICULARS PAGE NO.
PREFACE I
ACKNOWLEDGEMENT II
EXECUTIVE SUMMARY III
1. GENERAL IMFORMATION
1.1 INTRODUCTION 3
2.2 ABOUT COMPANY 4
3.3 HISTORY OF THE COMPANY 4
4.4 COMPANY VISION, MISSSION AND MOTTO 7
5.5 COMPANY AT A GLANCE 8
2. HUMAN RESOURCE DEPARTMENT
2.1 INTRODUCTION 15
2.2 RECRUITMENT, SELECTION & INDUCTION 15
3.3 TRAINING & MANAGEMENT DEVELOPMENT 16
4.4 PROMOTION & TRANSFER POLICY 16
5.5 WAGE & SALARY ADMINISTRATION 17
6.6 TRADE UNION 17
3. FINANCE DEPARTMENT
3.1 INTRODUCTION 19
3.2 ORGANIZTON OF FINANCE & ACCOUNT
DEPARTMENT
20
3.3 FINANCIAL PLANNING 20
4. PRODUCTION DEPARTMENT
4.1 INTRODUCTION 24
4.2 RAW MATERIAL 24
4.3 PROCESS 25
5. MARKETING DEPARTMENT
5.1 PRODUCT 32
5.2 PRICE 46
5.3 PLACE 56
5.4 PROMOTION 66
CONCLUSION 78
BIBLIOGRAPHY 79

s
GENERAL
INFORMATION

1.1 INTRODUCTION
Gokul Agri international ltd. is one of the leading FMCG Companies of India with
international presence, dealing in edible oils such as Soya bean oil, Cottonseed oil, Palm
oil (Palm olein), Sunflower oil, Mustard oil, Groundnut oil, Vanaspati and Industrial oils
such as Castor Oil. It is an ISO 22000:2005 certified company with a wide customer base
spread globally.
Today, GAIL stands as a Multinational conglomerate with its subsidiaries located
strategically at key world business centres. To facilitate its international trading
operations, it has set up offices in Singapore and Mauritius. Its extensive marketing and
distribution network help it to reach the customers in 20 states in India.
GAIL’s industrial products viz. castor oil, de-oiled cakes etc. has established a loyal
customer base in various countries across continents. The company supplies products to
United States, South Korea, European Union, China, Singapore, Indonesia, Malaysia and
Vietnam. The Company owns four production plants equipped with latest equipment and
technology in the states of Gujarat and West Bengal in India.

1.2 ABOUT COMPANY
The Sidhpur Plant along with 3 wind mills of Gokul agri international Limited have
been transferred to Gokul Agri International Limited with effect from 01.01.2015
through the composite scheme of arrangement in the nature of de-merger, and the
said scheme has been sanctioned by the Hon’ble High Court of Gujarat vide its order
dated 12th June, 2015.Gokul Agri International Limited has its production facility
at Sidhpur, District- Patan, Gujarat, India. It was set up way back in the year 1992
and is engaged in the business of seed processing, solvent extraction, refining of
edible oils and industrial oil sun castor oil. The Sidhpur Plant currently processes
various types of oils including KachiGhani oil, Mustard oil, Refined Cottonseed oil,
Soybean Refined oil, Palm olein and Castor oil.
1.3 HISTORY OF THE COMPANY
Company History –Gokul agri international ltd.
Our Company was incorporated on December 29, 1992 as Gokul Agri International
Ltd. Registration No. 04-18745 under the Companies Act, 1956. Subsequently it was
converted into a public limited company vide special resolution passed at the Extra
Ordinary General Meeting of the Company held on May 2, 1994, pursuant to which,
we received a fresh certificate of incorporation dated July 1, 1994 by the Registrar
of Companies, Gujarat, Ahmedabad. Our Company’s vision is to become a major
diversified, transnational, reputed, integrated Edible Oil company with national
leadership and a strong environment conscience

1.4 COMPANY VISION, MISSION AND MOTTO
1.4.1 VISION
• To become the most preferred and admired brand globally through quality
products and advanced technologies and processes aimed at bringing immense
delight to all the stakeholders
1.4.2 MISSION: -
• To reach every kitchen of Indian family by delivering best quality products
With delicious taste
• To become a true Indian MNC with pan India presence and operations across
the globe
• To develop most proffered and admired edible oil brands in India.
• To create best value proposition to investors, vendors & society.
• To uphold the principles of Corporate Governance
1.4.3 MOTTO: -
• To provide quality products all the time & with the mission of
Achieving excellence. Aim of the Company is to spread its wings
Worldwide.

1.5 COMPANY AT A GLANCE
Name of Company -- GOKUL AGRI INTERNATIONAL LIMITED
Year Establishment -- 1992
Size of unit – medium large
Form of company – public ltd
Time keeping system—8 hours
Worker -- 200
Board of Directors
Mr. Balvantsinh C. Rajput (Chairman & Managing Director)
Mr. Bipinkumar Thakkar Wholetime Director-Legal
Mr. Piyushchandra R. Vyas Independent Director
Dr. Dipooba H. Devada Independent Director
Mr. Karansinhji Mahida Independent Director
Audit Committee
Mr. Piyushchandra R. Vyas Chairman
Mr. Bipinkumar Thakkar Member
Mr. Karansinhji Mahida Member
Dr. Dipooba Devada Member
Nomination & Remuneration Committee
Dr. Dipooba H. Devada Chairperson
Mr. Karansinhji Mahida Member
Mr. Piyushchandra Vyas Member
Stakeholder Relationship Committee
Dr. Dipooba H. Devada Chairperson

Mr. Kanubhai Thakkar Member
Mr. Bipinkumar Thakkar Member
Auditors
M. R. Pandhi & Associates,
Chartered Accountants
101, Panchdeep Complex,
Nr. Mithakhali Six Roads,
Navrangpura,
Ahmedabad -380 009
Secretarial Auditor
Mohan B. Vaishnav & Co.
Practising Company Secretary
203, Simandhar Avenue, Ashram Road,
B/h H K House, Ashram Road,
Ahmedabad, Gujarat 380009
Management Team
Mr. Mahesh Agrawal Group CEO &CFO
Mr. Dharmendrasinh Rajput President-Corporate Strategies
Mr. Praveen Khandelwal Chief Operating Officer
Mr. Vinod Rajput Business Head (Castor Business)
Mr. Joseph Chettiar VP Exports
Mr. Vinod H. Rajput Business Head
(Edible Oil Business Sidhpur)
Company Secretary & Compliance Officer
Mr. Kalpesh Desai

Bankers
State Bank of India
Punjab National Bank
Central Bank of India
State Bank of Travancore
Union Bank of India
Bank of India
Registered office & Sidhpur Unit
State Highway No. 41, Nr. Sujanpur Patia, Sidhpur -384 151,
Gujarat. India
Tel; +91 79 66304555
Fax; +91 2767 223475
E-mail: mail@gokulgroup.com
Corporate office
“Gokul House” 43, Shreemali Co. Op Housing Society limited,
Opp. Shikhar Building, Navrangpura, Ahmedabad 380 009.
Tel; +91 79 66304555/ 66615253/54/55
Fax; +91 79 66304543
E-mail: mail@gokulgroup.com
Registrar & Transfer Agents
Link Intime India Pvt. Ltd (Formerly known as Intime Spectrum
Registry Limited), C-13, Pannalal Silk Mills Compound, LBS
Marg, Bhandup (W). Mumbai -400 078 and,
303, Shopper’s Plaza-V, Opp.Municipal Market
C.G. Road, Navrangpura, Ahmedabad-380 009

LAYOUT CHART

MANAGINGDIRECTOR
GENERAL MANAGER
CHAIRMAN
FINANCE
DEPARTMENT
PRODUCTION
DEPARTMENT
MARKETING
DEPARTMENT
HRM
DEPARTMENT
SENIOR
MANAGER
MANAGER
ACCOUNTING
OFFICERS
SENIOR
MANAGER
SENIOR
MANAGER
SENIOR
MANAGER
ASST.MANAGER MANAGER
SALES MEN
DEPUTY
MANAGER
EXECUTIVE MARKETING
MANAGER
EXECUTIVE
MANAGER
SUPERVISORS SALES
EXECUTIVE
ASSISTANCE
LABOUR WORKERS
MARKETING EXECUTIVE
ORGANISATION STRUCTURE

Gokul agri international ltd has been glorious in every sense of the term. The company has been
recognized with many awards of excellence over the years. Below is a list of some of the honours
we have received from various distinguished organizations.

HUMAN
RESOURCE
DEPARTMENT

2.1 INTRODUCTION: -
Human resource department is one of the most vital departments in any
Organization. No business enterprise can exist & function without employees. The
success of the business enterprise depends to a large extent on the quality of its
personal
2.2 RECRUITMENT, SELECTION & INDUCTION: -
(2.2.1) Recruitment
“Recruitment is the process of searching for prospective employees & stimulating
& encouraging them to apply for the job in an organization.” There are mainly two
sources of recruitment.
They are as under;
(I) Internal sources: Internal sources are carried inside the organization. These
sources are very crucial.
Beneficial to the organization.
❖ Present employees
❖ Former employees
❖ Previous applicant
❖ Friends & relatives of the present employees
(ii) External sources:
External sources are outside of the organization. Sometime the management of
the company arranges recruitment from the external sources.

❖ Advertisement in newspaper
❖ Employment agencies
❖ Employment exchange
Induction
According to Armstrong, “Induction is the process of the receiving & welcoming an
employee when he first joins company & giving him the basic information. The main
objective of the induction is to create feeling of belonging & loyalty to the company
& too pat the employee at ease in his job. In Gokul agri international, there is nothing
like any special induction process but it follows simple induction programmed by
introducing new employee about work environment & necessary information is
provide so that he can adjust himself easily with the organization.
2.3 TRAINING&MANAGEMENT DEVELOPMENT: -
Training is an art of increasing & imparting the knowledge & skill of a worker for
doing a certain job. In other words, training is an organized procedure by which
people acquire knowledge or skill for a definite purpose
2.4 PROMOTION&TRANSFER POLICY: -
(2.4.1) Promotion
Promotion means advancement in job & increase in authority, responsibility and pay
scale of an employee. Most organization promotes their employees either on the
basis of their seniority or on the basis of their merits.

(2.4.2) Transfer
“Transfer refers to the change of job within an organization to the same position in
another department for the following purpose: -
❖ To satisfy the needs of the organization
❖ To utilize properly service of an employee
❖ To fill up existing vacancy.
❖ To increase versatility of an employee
2.5 WAGES & SALARY ADMINISTRATION: -
❖ Wages & salary administration refers to the establishment & implementation of
sound policy & practices of employee compensation. There are various factors
which may influence the process fixation of wage for worker.
TRADE UNION: -
Trade union is a union of labours. Trade union is very useful for the employees to
satisfy their demand& conditions speedily.
In Gokul agri international ltd there is no trade union of labour. If anybody try
to make the union, then the company can drive away them from the plant. So, for
this reason, no one can try to make union of labour & also no one can join into the
unions.

FINANCE
DEPARTMENT

3.1 INTRODUCTION: -
Gokul Agri International Limited is a Non-govt company, incorporated on 23 May,
2014. It's a public unlisted company and is classified as 'company limited by shares'.
Company's authorized capital stands at Rs 8600.0 lakhs and has 95.34883% paid-up
capital which is Rs 8200.0 lakhs. Gokul Agri International Limited last annual
general meet (AGM) happened on 27 Sep, 2017. The company last updated its
financials on 31 Mar, 2017 as per Ministry of Corporate Affairs (MCA).
Gokul Agri International Limited is majorly in Manufacturing (Food stuffs) business
from last 5 years and currently, company operations are active. Current board
members & directors are DIPOOBA HALAJI DEVADA, BALVANTSINH
CHANDANSINH RAJPUT, KARANSINGHJI DOLATSINGHJI MAHIDA,
PIYUSHCHANDRA RAMCHANDRA VYAS, DHARMENDRASINH
BALVANTSINH RAJPUT and BIPINKUMAR JAYANTILAL THAKKAR .
Company is registered in Ahmedabad (Gujarat) Registrar Office. Gokul Agri
International Limited registered address is STATE HIGHWAY NO. 41 NEAR
SUJANPUR PATIA SIDHPUR Patan GJ 384151 IN.

3.2 ORGANIZATION OF FINANCE & ACCOUNTS DEPARTMENT: -
Organization of finance department means the division & classification of various
functions which are to be performed by the finance department.
The responsibility for financial management is spread throughout the organization
in the sense that financial mgmt., to on extent, an integral part of the job of finance
manager involve in planning, allocation of resources & control.
3.3 FINANCIAL PLANNING: -
Financial planning means deciding in advance the financial activities to be carried
on to achieve the basic objective of the firm. The basic objective of the firm is to get
the maximum profit out of the minimum efforts or to maximize the wealth of the
corporation its share-holders in an efficient manner.

Gokul Agri International ltd.
Consolidated Yearly Results
------------------- in Rs. Cr. -------------------
Mar '19 Mar '18 Mar '17 Mar '16 Mar '15
Net Sales/Income from operations 2,196.20 1,987.3
5
1,855.97 3,366.56 5,833.31
Other Operating Income -- -- -- 38.40 40.73
Total Income From Operations 2,196.20 1,987.3
5
1,855.97 3,404.97 5,874.04
EXPENDITURE
Consumption of Raw Materials 1,400.5
8
1,084.91 2,496.01 5,064.241,701.44
Purchase of Traded Goods 362.65 452.84 677.23 612.98 492.14
Increase/Decrease in Stocks 9.07 9.42 -45.97 38.68 -90.34
Power & Fuel -- -- -- -- --
Employees Cost 14.30 15.33 13.51 15.54 26.56
Depreciation 5.03 4.56 4.34 13.94 32.63
Excise Duty -- -- -- -- --
Admin. And Selling Expenses -- -- -- -- --
R & D Expenses -- -- -- -- --
Provisions And Contingencies -- -- -- -- --
Exp. Capitalised -- -- -- -- --
Other Expenses 72.75 92.45 95.84 188.57 279.52
P/L Before Other Inc., Int., Excpt.
Items &
30.96 12.16 26.11 39.25 69.29
Tax
Other Income 20.10 29.05 16.16 19.65 50.87
P/L Before Int., Excpt. Items & Tax 51.07 41.21 42.27 58.89 120.15
Interest 32.25 32.82 32.38 41.87 107.63
P/L Before Exceptional Items & Tax 18.81 8.39 9.90 17.02 12.52
Exceptional Items -0.32 -24.78 -- -0.04 -0.42
P/L Before Tax 18.49 -16.39 9.90 16.98 12.10
Tax 6.66 3.30 4.28 5.81 2.92
P/L After Tax from Ordinary
Activities
11.83 -19.70 5.62 11.17 9.18
Prior Year Adjustments -- -- -- -- --
Extra Ordinary Items -- 28.75 -2.28 -- --
Net Profit/(Loss) For the Period 11.83 9.05 3.33 11.17 9.18

Gokul Agri International ltd
Consolidated Balance Sheet ------------------- in Rs. Cr. -------------------
12 mths 12 mths 12 mths 12 mths 12 mths
Sources Of Funds
Total Share Capital 26.38 26.38 26.38 26.38 26.38
Equity Share Capital 26.38 26.38 26.38 26.38 26.38
Reserves 259.07 246.76 254.07 250.63 351.63
Networth 285.45 273.14 280.45 277.01 378.01
Secured Loans 262.89 308.83 669.36 104.89 547.48
Unsecured Loans 0.00 0.00 25.60 25.00 50.00
Total Debt 262.89 308.83 694.96 129.89 597.48
Total Liabilities 548.34 581.97 975.41 406.90 975.49
12 mths 12 mths 12 mths 12 mths 12 mths
Application Of Funds
Gross Block 70.55 77.14 249.12 341.23 582.06
Less: Accum. Depreciation 0.00 8.60 18.05 88.69 235.70
Net Block 70.55 68.54 231.07 252.54 346.36
Capital Work in Progress 0.00 4.71 2.98 1.45 8.37
Investments 42.16 35.94 68.23 29.67 36.55
Inventories 140.90 195.44 294.35 272.50 565.38
Sundry Debtors 104.88 88.26 176.50 225.41 561.11
Cash and Bank Balance 58.32 74.91 135.57 140.06 218.28
Total Current Assets 304.10 358.61 606.42 637.97 1,344.77
Loans and Advances 189.87 171.34 155.95 161.51 292.67
Total CA, Loans & Advances 493.97 529.95 762.37 799.48 1,637.44
Current Liabilities 56.74 55.54 87.76 646.67 1,039.19
Provisions 1.60 1.63 1.48 29.55 14.03
Total CL & Provisions 58.34 57.17 89.24 676.22 1,053.22
Net Current Assets 435.63 472.78 673.13 123.26 584.22
Total Assets 548.34 581.97 975.41 406.92 975.50

PRODUCTION
DEPARTMENT

4.1 INTRODUCTION:-
Production Process of modern organization & old organization both play an
important role, so, the Gokul agri international ltd. Lay very important role in
business enterprise.
In this competitive world the “Gokul agri international ltd.” has achieved so many
successes that it has capacity to beat other industries & thus it has also achieved its
tartest.
The managing director Mr. Kantilal Patel who run the firm is in production
department. Its different plants which are carried it Gokul agri international ltd. there
are also D.O.C. production process. Then after them 20% is exported.
(M.D.) Mr. Kantilal Patel is very intelligent person who is doing the job in Gokul
agri international ltd. For the year up to nice to ten. While of visiting “Gokul agri
international ltd”. Of found that done the production process is every good job in the
firms. Other are also very good utilized the raw- material in their firms. There are
very less raw-material wastages.
4.2 RAW MATERIAL
This company main raw material is use mustard, soybean, ground nut, etc the raw
material is purchased at the markets Sidhpur, kadi, Unjha, etc. Because the
production of raw material are in N.G area. So that the price is less than other states
are less transportation cost. So that the company purchased raw material in north
Gujarat area.

4.3 PROCESS
❖ GAIL has manufacturing facilities to produce edible oils two main production
plants based in India. The Oils refined and processed are packed in controlled
atmospheric conditions to keep the freshness intact and enables it reach
customers in a stable state authorized for edible standards.
❖ The Two plants namely at Sidhpur and Haldia operate in conjunction to give
the optimum yield. The production standards are taken utmost care even right
from the initial stage to the final stage.
❖ Plant at Sidhpur site is engaged in the following manufacturing processes.
(1) Crushing (2) Refinery (3) Solvent (4) Packing Plant at Haldiya site is
engaged in the following manufacturing processes.
❖ (1) Refinery (2) Fractionation (3) Interesterification (4) Packing Production
Processes - An Insight
❖ Oils are one of the main ingredients of the worlds mostly cooked recipes. They
enhance the taste due to which the overall experience of the meal becomes
memorable forever. Needless to say, these oils have become an integral part
as a cooking medium in all the cuisines. However, any natural or manmade
ingredient is infused with good and bad elements that are to be taken care in
right level and right time. Oils too come with both the elements.

❖ To get rid of unwanted ingredients and make it fit for human consumption,
oils are treated in state of art ultra-modern fully automatic plants into various
intensified steps.
Step 1: Seed Crushing
• Seeds are cleaned to remove impurities like Stones, Broken Seeds, Husks etc.,
cleaned seed are charged into hoppers through chain conveyor.
• Mustard seeds are crushed in Kolhus. In the Kolhu process, temperature is
controlled to maintain the pungency of oil. Oil & Mustard cake are obtained
from this process.
• The oil cake so obtained is pressed in expellers to remove further oil.

Step: 2 Solvent Extractions
• The Oil cakes obtained from expellers are cleaned to remove impurities like
husk, stone particles etc, through pre cleaner and destoner which are further
fed to the Cracker Breaker to make small pieces.
• These cakes are then fed to the solvent extractor. In the solvent extractor food
grade hexane is sprayed through the cake to extract the oil content (7 to 9%)
out of the cake.
• In case of Soya Bean, decupled seeds are cracked and adjusted for moisture
content and then subsequently rolled into flakes, expanded.
• These flakes are then fed to the solvent extractor. In the solvent extractor food
grade hexane is sprayed through the cake to extract the oil content (17 to18
%) out of the flakes.

• This wet DOC is further fed to De solvencies Toaster to evaporate hexane
particles and oil particles.
• Output of the toaster section at bottom is De Oil Cake and is separately
collected, conveyed and packed in Gunny Bag or PP bag.
• Evaporated particles/ Miscella (mixture of oil and Hexane) is fed to
distillation and recuperation section to depart oil and hexane. This recovered
hexane is recycled in the process. Solvent extracted raw grade oil is required
to go through degumming and refining to produce refined oil
Step 3: Degumming

• Crude oils having relatively high levels of phosphatides may be degummed
prior to refining.
• The process generally involves treating the crude oil with a limited amount of
water to hydrate the phosphatides and make them separable by centrifugation.
Step 4: Refining
• The process of refining (sometimes referred to as "alkali refining") generally
is performed on vegetable oils to reduce the free fatty acid content and to
remove other gross impurities such as phosphatides, proteinaceous, and
mucilaginous substances.
• By far, the most important and widespread method of refining is the treatment
of the fat or oil with an alkali solution. This results in a large reduction of free
fatty acids through their conversion into water-soluble soaps.
• After alkali refining, the fat or oil is water-washed to remove residual soap.
This oil is further bleached to remove colour producing substances

• Bleached oil is Deodorized, a vacuum steam distillation process, for the
purpose of removing trace constituents that give rise to undesirable flavour’s,
colours and odors in oil
Step 5: Hydrogenation
• Hydrogenation is a process by which hydrogen is added directly to points of
unsaturation in the fatty acids.
• In the process of hydrogenation, hydrogen gas is reacted with oil at elevated
temperature and pressure in the presence of a catalyst.
• The catalyst most widely used is nickel supported on an inert carrier which is
removed from the fat after the hydrogenation processing is completed
• Hydrogenation process is generally used to manufacture Vanaspati

MARKETING
DEPARTMENT
OF
PRODUCT

INDEX
SRNO. SUBJECT PAGE NO
5.1.1 BRAND 34
5.1.2 QUALITY & FEATURES 34
5.1.2 DESIGN 34
5.1.3 PRODUCTS VARIETIES 36
5.1.4 FINDINGS 45

GOKUL AGRI INTERNATIONAL LIMITED
5.1.1 Brands: -
GOKUL ROYAL
Kacchi Ghani Mustard Oil
VIVAAN
Refine Cottonseed Oil
ROZANA
Mustard Expeller, and Palm Oil
GOKUL TANDURAST
Mustard Oil
Gokul Agri International Limited Is A Trusted Name Across the Country
and Abroad, And Has an Enviable Track Record of Success.
5.1.2(Quality, Features and Design)
The company offers a range of edible oil products to
cater to the tastes and preferences of different categories of consumers in the Indian
and international consumer market under its three premium brands, namely- Gurjari,
Gokul and Rozana. The three brands comprise a range of healthy cooking oil brands
in Kachi Ghani, Mustard oil, Cottonseed Refined oil, Soya Refined oil, Palm
Vegetable oil, and Groundnut oil. At Gokul Agri International Limited, we have
developed these brands, over the years, on the basis of consumer feedback and
preferences derived from extensive market research. All our products stand for good
health and good taste. Gokul Agri International Limited’s stringent quality checks,
its policy to keep nutrients intact in oils, and its consumer friendly, superior

packaging are the prime factors behind the excellent quality of our products. The
company’s impeccable market strategy and robust distribution network have helped
it reach every corner of the country and Gokul Agri International Limited further
aims to make a way into the international market. From Television commercials and
health camps for promotion to informing consumers of the health benefits of its
products, the company has created a strong brand recall and loyalty among every
household.
Each brand in Gokul Agri International Limited’s basket has a distinct identity and
caters to address a specific consumer need.
“VIVAAN” Cottonseed oil launched in Gujarat, keeping in mind the consumption
of cotton seed oil in the region. Enrich with all the essential nutrients it is good for
health.
Within no time it has become the talk of town with deep penetration in smaller
towns also. It’s captivation slogan “Healthy Happily Jeena hai- Rukna Mana hai”
has complimented the product!
Gokul is the most prestigious brand of the company. The brand caters to the needs
of the masses and is very popular in the country, especially North and North East
India. Applauded for its purity, freshness and superior quality, it is one of the top
five brands in the country. The products available under ‘Gokul’ brand are: Mustard
Oil, Kachi Ghani Oil, Refined Cottonseed Oil, Refined Soybean Oil, and Palm Oil.

Rozana brand meets the needs of the vast middle-income and lower middle-income
segments of the society.
The products available under ‘Rozana’ brand are: Mustard Expeller, and Palm Oil.
5.1.3 PRODUCTS VARIETY: -
GOKUL ROYAL
Pouch 500 ml
Pouch 1 Litre
Bottle 200 ml
Bottle 500 ml
Bottle 1 Litre
Jar 2 Litre
Jar 5 Litre
Jar 15 Litre
Tin 15 Kg
Tin 15 Litre

GOKUL PERFECT
Mustard Oil
Pouch 500 ml
Pouch 1 Litre
Bottle 200 ml
Bottle 500 ml
Bottle 1 Litre
Jar 2 Litre
Jar 5 Litre
Jar 15 Litre
Tin 15 Kg
Tin 15 Litre
GOKUL PRIME
Refined Soya bean Oil
Pouch 500 ml
Pouch 1 Litre
Bottle 200 ml
Bottle 500 ml
Bottle 1 Litre
Jar 2 Litre
Jar 5 Litre
Jar 15 Litre
Tin 15 Kg
Tin 15 Litre

GOKUL KACHIGHANI
Mustard Oil
Pouch 500 ml
Pouch 1 Litre
Bottle 200 ml
Bottle 500 ml
Bottle 1 Litre
Jar 2 Litre
Jar 5 Litre
Jar 15 Litre
Tin 15 Kg
Tin 15 Litre
GOKUL GOLD
Refined Palm olein Oil
Pouch 500 ml
Pouch 1 Litre
Jar 2 Litre
Jar 5 Litre

Jar 15 Litre
Tin 15 Kg
Tin 15 Litre
GOKUL MUSTARD OIL
Mustard Oil
Pouch 500 ml
Pouch 1 Litre
Bottle 200 ml
Bottle 500 ml
Bottle 1 Litre
Jar 2 Litre
Jar 5 Litre
Jar 15 Litre
Tin 15 Kg
Tin 15 Litre

VIVAAN
Refine Cottonseed Oil
Pouch 500 ml
Pouch 1 Litre
Bottle 200 ml
Bottle 500 ml
Bottle 1 Litre
Jar 2 Litre
Jar 5 Litre
Jar 15 Litre
Tin 15 Kg
Tin 15 Litre

VIVAAN
Pouch 500 ml
Pouch 1 Litre
Bottle 200 ml
Bottle 500 ml
Bottle 1 Litre
Jar 2 Litre
Jar 5 Litre
Jar 15 Litre
Tin 15 Kg
Tin 15 Litre

KACHI GHANI MUSTARD OIL
Tin 15 Litre
Tin 15 Kg
REFINED SOYABEAN OIL
Tin 15 Litre
Tin 15 Kg
REFINED COTTONSEED OIL
Tin 15 Litre
Tin 15 Kg

REFINED VEGETABLE OIL
Tin 15 Litre
Tin 15 Kg
GOKUL TANDURAST
Mustard Oil
Tin 15 Kg
GROUND SPICES
Chilli Powder
Packing 50 gm
Packing 100 gm
Packing 200 gm
Packing 500 gm

Chilli Powder Cumin Powder
Coriander powder Turmeric Powder

Product
Every product should have certain characteristics that separate it from its
competitors. These characteristics should be foremost inputs to the product’s
marketing mix. When a product is envisioned, it is an answer to an identified market
need. This need is translated into a product with particular characteristics. These
characteristics help determine all subsequent actions such as pricing, communication
strategy and additional features or add-ons. For this reason, it is vital to try to create
a unique set of characteristics for any product.
LOWER CLAAS
PEOPLE
MIDDLE CLASS
PEOPLE
HIGHER CLASS
PEOPLE
VIVAAN ✘ ✘ ✔
ROZANA ✔ ✘ ✘
GOKUL
TANDURAST
✘ ✔ ✘
GOKUL
ROYAL
✘ ✔ ✔
5.1.4 FINDINGS
• Satisfy identified customer needs or wants
• Be of the right quality to allow higher price points
• Be low cost in production and delivering to a customer to ensure better profit
margins
• Be durable and attractive in its appearance to match the price and the brand image
• Able to stimulate new needs or unidentified desires

PRICE

INDEX
5.2.1 DEFINATION 48
5.2.2 PRICING OBJECTIVES 49
5.2.3 PRICING POLICY 51
5.2.4 PRICE LIST 52
5.2.5 FINDINGS 55

PRICING IN MARKETING
5.2.1 DEFINITION: -
Pricing is the method of determining the value a producer will get in the exchange
of goods and services. Simply, pricing method is used to set the price of producer’s
offerings relevant to both the producer and the customer.
Every business operates with the primary objective of earning profits, and the same
can be realized through the Pricing methods adopted by the firms.
While setting the price of a product or service the following points have to be kept
in mind:
▪ Nature of the product/service.
▪ The price of similar product/service in the market.
▪ Target audience i.e. for whom the product is manufactured (high, medium or
lower class)
▪ The cost of production viz. Labour cost, raw material cost, machinery cost,
inventory cost, transit cost, etc.
▪ External factors such as Economy, Government policies, Legal issues, etc.

5.2.2 PRICING OBJECTIVES:
The objective once set gives the path to the business i.e. in which direction to go.
The following are the pricing objectives that clears the purpose for which the
business exists:
1. Survival:
The foremost Pricing Objective of any firm is to set the price that is optimum and
help the product or service to survive in the market. Each firm faces the danger of
getting ruled out from the market because of the intense competition, a mature
market or change in customer’s tastes and preferences, etc. Thus, a firm must set the
price covering the fixed and variable cost incurred without adding any profit margin
to it. The survival should be the short-term objective once the firm gets a hold in the
market it must strive for the additional profits. The New Firms entering into the
market adopts this type of pricing objective.

2. Maximizing the current profits:
Many firms try to maximize their current profits by estimating the Demand and
Supply of goods and services in the market. Pricing is done in line with the product’s
demand in the customers and the substitutes available to fulfil that demand. Higher
the demand higher will be the price charged. Seasonal supply and demand of goods
and services are the best examples that can be quoted here.
3. Capturing huge market share:
Many firms charge low prices for their offerings to capture greater market share.
The reason for keeping the price low is to have an increased sales resulting from
the Economies of Scale. Higher sales volume lead to lower production cost and
increased profits in the long run. This strategy of keeping the price low is also known
as Market Penetration Pricing. This pricing method is generally used when
competition is intense and customers are price sensitive. FMCG industry is the best
example to supplement this.
4. Market Skimming:
Market skimming means charging a high price for the product and services offered
by the firms which are innovative, and uses modern technology. The prices are
comparatively kept high due to the high cost of production incurred because of
modern technology. Mobile phones, Electronic Gadgets are the best examples of
skimming pricing that are launched at a very high cost and gets cheaper with the
span of time.

5. Product –Quality Leadership:
Many firms keep the price of their goods and services in accordance with
the Quality Perceived by the customers. Generally, the luxury goods create their
high quality, taste, and status image in the minds of customers for which they are
willing to pay high prices. Luxury cars such as BMW, Mercedes, Jaguar, etc. create
the high quality with high-status image among the customers.
Thus, every firm operates with the ultimate objective of earning profits and,
therefore, the price of a product must be set keeping in mind the cost incurred in its
production along with the benefits it offers for which people are ready to pay extra.
5.2.3 PRICING POLICY: -
Price is the marketing mix element that produces revenue. Price is one
the most flexible elements. Companies handle pricing in a verity of way in small
companies the company’s boss often sets prices. In large company’s division and
product line manager handling pricing.
Gokul Agri international ltd. has adopted companies cost based method of pricing.

5.2.4 PRICE LIST: -
PRODUCT VARIANTS MRP FOR EACH
QUANTITY
REFINE COTTON SEED OIL :-
COTTON SEED REF. 15KG TIN (VIVAN) RS1700
COTTON SEED REF. 15LTR TIN (VIVAN) RS 1600
COTTON SEED REF. 15KG TIN (MDM) -
COTTON SEED REF. 15KG TIN(ICDS) -
COTTON SEED REF. 15KG TIN (GOKUL
ADVANCE)
RS 1500
COTTON SEED REF. 15LTR TIN (GOKUL
ADVANCE)
RS 1637
COTTON BLENDED REF OIL 15KG TIN
(ROZANA PLUS)
RS 1456
COTTON BLENDED REF OIL 12X 1LTR POUCH
(ROZANA PLUS)
RS 90
COTTON SEED REF. 12X 1LTR POUCH (VIVAN) RS 105
COTTON SEED REF.4X5LTR JAR (VIVAN) RS 540
COTTON BLENDED REF OIL 4X5LTR JAR
(ROZANA PLUS)
RS 490
COTTON SEED REF.8X2LTR JAR (VIVAN) RS 307
COTTON SEED REF. 5LTR JAR (VIVAN) RS 540
COTTON SEED REF. 12X 1LTR BOTTLE
(VIVVAN)
RS 113
COTTON SEED REF. 24X 500ML BOTTLE
(VIVVAN)
RS 63
COTTON SEED REF. 24X500ML POUNCH – ICDS,
THR
-
COTTON SEED REF. 12X 1LTR POUCH (PDS_
GUJ)
-
COTTON SEED REF. 15 KG TIN ADV (GOKUL
OLD)
RS 1355
COTTON BLENDED REF OIL 15 LTR TIN
(ROZANA PLUS)
RS 1500
IN MT (1)
REFINED SOYABEN OIL: -
SOYA REF. 15KG TIN (GOKUL PRIME) RS 1869
SOYA REF. 15 TR TIN (GOKUL PRIME) RS 1736
SOYA REF. 15 KG TIN (ROZANA OLD) RS 1824
SOYA REF. 15 L TR TIN WP (GOKUL PRIME) -
SOYA REF. 4X5L TR JAR (GOKUL PRIME) RS 612
SOYA REF. 8X2L TR JAR (GOKUL PRIME) RS 313
SOYA REF.12X1L TR BOTTLE (GOKUL PRIME) RS 124
SOYA REF. 24 X500ML BOTTLE (GOKUL PRIME) -

SOYA REF. 12X1LTR POUCH (GOKUL PRIME) RS 114
SOYA REF.24 X 500ML POUCH (GOKUL PRIME) -
SOYA REF. 15 LT JAR (GOKUL PRIME) RS 1590
SOYA REF.60X 200ML BOTTLEN (GOKUL
PRIME)
RS 45
IN MT. (2)
PALMOLIEN / PALM REF OIL: -
PALMOLIEN 15 KG TIN (GOKUL GOLD) RS 1726
PALMOLIEN 15 LTR TIN (GOKUL GOLD) RS 1605
PALMOLIEN 15 KG TIN (ROZANA GOLD) RS 1681
PALMOLIEN 15 KG TIN (GOKUL NEW) RS 1679
PALMOLIEN 4X5LT TR JAR (GOKUL) RS 568
PALMOLIEN 8X2 LTR JAR (GOKUL GOLD) RS 185
PALMOLIEN 10 X 1LTR POUCH (GOKUL GOLD) RS 103
PALMOLIEN 12 X 1 LTR BOTTLE (GOKUL
GOLD)
RS 88
IN MT. (3)
MUSTARD EXP. OIL: -
MEO 15 KG TIN (GOKUL NEW) RS 2000
MEO 15 LTR TIN (WP) RS 1856
MEO 15 KG TIN (ROZANA PLUS) RS 1962
MEO 15 KG TIN (ROZANA OLD) RS 1956
MEO 15 KG TIN (GOKUL PERFECT) RS 2000
MEO 15 KG TIN (TANDURAST) RS 1800
MEO12X 1LTR POUCH (GOKUL) RS 121
MEO 24 X 500ML POUCH (GOKUL) RS 72
MEO 12 X1 LTR BOTTLE (GOKUL)- SQ RS 135
MEO 24 X500 ML BOTTLE (GOKUL)-SQ RS 81
MEO 60 X 200 ML BOTTLE (GOKUL) SQ RS 45
MEO 12 X 1 LTR BOTTLE (GOKUL) ROUND RS 135
MEO 24 X 500 ML BOTTLE (GOKUL) ROUND RS 81
MEO60 X 200 ML BOTTLE (GOKUL) ROUND RS 45
MEO 4X 5LTR TR JAR (GOKUL) RS 663
MEO 8 X 2 LTR TR JAR (GOKUL) RS 291
MEO 2X 5 LTR TR PET JAR (GOKUL) RS 657
MEO 4 X 2 LTR PET JAR (GOKUL) RS 288

PRICE
Price segmentation is simply charging different prices to different people for the
same or similar product or service.
1. segment the market and 2. create a mechanism to charge them different prices.
1. Segment the market – The first requirement is to find groups of customers, some
that are willing to pay more than others. To keep this simple, let’s hold it to 2
segments, those willing to pay more and those willing to pay less. Let’s call them
the “rich” and the “poor”. This is a pretty common segmentation anyway. In general,
poor people are more willing to invest time, energy and effort to get low prices,
while rich people are more likely to just buy what they want.
2. Create a pricing mechanism – This is much harder than it seems. You can’t
simply put up a sign in your store that says “Rich people – $10; Poor people –
$5”. Nobody would ever confess to being rich. You need a way to get the rich people
to voluntarily pay the higher price.
LOWER CLAAS
PEOPLE
MIDDLE CLASS
PEOPLE
HIGHER CLASS
PEOPLE
GOKUL
PRIME
✘ ✔ ✘
GOKUL
ADVANCE
✘ ✔ ✔
ROZANA
PLUS
✔ ✘ ✘
GOKUL
GOLD
✘ ✔ ✔
VIVAAN ✘ ✘ ✔
TANDURAST ✔ ✘ ✘

5.2.5 FINDINGS
There are several basic factors that affect pricing for almost all companies and
industries. These can be categorized as internal factors and external factors.
Internal Factors
These are those elements that are under the control of the organization. However, it
is vital to note that though they may be within the company’s domain of control,
changing them may not be as easy as it seems. For example, production process
changes may require significant cost, time and process redesign. Internal factors
include:
• Fixed and variable Costs
• Company objectives and strategies
• Market segments, targeting and positioning decisions
External Factors
Those factors which have a significant impact on pricing decisions but are not
completely controllable by the company are known as external factors. Since these
are very important to the pricing method, a company can exert some control by
conducting detailed analyses to understand in depth how these factors will behave.
External factors may include:
• Competitors
• Target market behaviour and willingness to pay
• Industry trends
• Industry or legal Constraints

PLACE

INDEX
5.3.1 INVENTORY 59
5.3.2 LOCATION 60
5.3.3 TRANSPORTATION 61
5.3.4 CHANNEL OF DISTRIBUTION 61
5.3.5 COVERAGE 63
5.3.6 FINDINGS 65

GOKUL AGRI INTERNATIONAL LIMITED has the facility
to produce edible oils and castor oil at its Sidhpur Plant
(Gujarat).
The oils, refined and processed, are packed in controlled atmospheric conditions to
keep the freshness intact and this enables it to reach customers in the stable state
authorized for edible standards.
Plant at Sidhpur site is engaged in the following manufacturing
processes.

GOKUL AGRI INTERNATIONAL LIMITED has an explicitly
designed, effective, and flawless distribution chain, spread all
over the country.
5.3.1 INVENTORY: -
GOKUL AGRI INTERNATIONAL LIMITED has an incredible distribution
network via railways and roadways that helps it stretch to 20 states across India,
including J&K, Himachal Pradesh , Punjab, Haryana, Delhi, Uttarakhand,
Rajasthan, UP, Gujarat, Maharashtra, MP, Bihar, West Bengal, and 7 North eastern
states (Assam, Meghalaya, Arunachal Pradesh, Nagaland, Tripura, Manipur and
Mizoram). Operations and promotions are managed by our support system which
includes C & F agents, company depots, distributors, brokers & retailer. Our
products are displayed in over one lakh retail shops around India.

5.3.2 LOCATIONS: -
“A way through which goods flows from the producer to the consumer is called
channel of distribution.”
In today’s economy, most producers don’t sell their goods directly to the final users.
The company has its own regional sales branch office. So, the company sends goods
to its regional offices & from that branch office distribution of goods to consumers
is done.
The distribution channel of the company is spread in whole Gujarat & also outside
states. Gokul Agri international ltd. has adopted distribution channel of following;

5.3.3 TRANSPORTATION: -
GOKUL AGRI INTERNATIONAL LIMITED distributes its products to various
domestic destinations through well-defined transportation channels-Roadways and
Railways.
5.3.4 CHANNEL OF DISTRIBUTION: -
“A way through which goods flows from the producer to the consumer is called
channel of distribution.”
In today’s economy, most producers don’t sell their goods directly to the final users.
The company has its own regional sales branch office. So, the company sends goods
to its regional offices & from that branch office distribution of goods to consumers
is done.
The distribution channel of the company is spread in whole Gujarat & also outside
states. Gokul Agri international ltd. has adopted distribution channel of following;

Gujarat
Rajasthan
n
Haryana
Jammu Kashmir
Delhi
Himachal Pradesh
Punjab
Jharkhand
Maharashtra
Uttarakhand
Uttar Pradesh
Assam
West Bengal
249
86
77
87
42
19
141
154
87
15
15
82
1
1
1
1
3
15
5
2
3
2
1
2
1
3
2
1 43
DEPOT
C&F AGENTS
RETAILERS
BROKER DISTRIBUTERS

5.3.5 COVERAGE: -
GOKUL AGRI INTERNATIONAL LIMITED has an explicitly
designed, effective, and flawless distribution chain, spread all
over the world.
The company has also established a strong foothold in the international market.
GOKUL AGRI INTERNATIONAL LIMITED has earned many awards for being
the front-runner in de-oiled cake exports to countries like USA, South Korea,
Europe, China, Singapore, Indonesia, and Malaysia.
The export to foreign lands is managed through large containers, ISO tanks, flexi
tanks and bulk vessels. Operations and promotions are managed by our support
system which includes C & F agents, company depots, distributors, brokers.
GOKUL AGRI INTERNATIONAL LIMITED distributes its products to various
international destinations through well-defined transportation channels- Road, Rail,
and Sea routes.

PLACE
In the marketing mix, the process of moving products from the producer to the
intended user is called place. In other words, it is how your product is bought and
where it is bought. This movement could be through a combination of intermediaries
such as distributors, wholesalers and retailers. In addition, a newer method is the
internet which itself is a marketplace now.
Through the use of the right place, a company can increase sales and maintain these
over a longer period of time. In turn, this would mean a greater share of the market
and increased revenues and profits.
Correct placement is a vital activity that is focused on reaching the right target
audience at the right time. It focuses on where the business is located, where the
target market is placed, how best to connect these two, how to store goods in the
interim and how to eventually transport them.
5.3.6 FINDINGS
1. Specialists – Since intermediaries are experts at what they do, they can perform the
task better and more cost effectively than a company itself.
2. Quick Exchange time – Being specialists and using established processes,
intermediaries are able to ensure deliveries faster and on time.
3. Variety for the Consumers – By selling through retailers, consumers are able to
choose between a varieties of products without having to visit multiple stores
belonging to each individual producer.
4. Small Quantities – Intermediaries allow the cost of transportation to be divided and
this in turn allows consumers to buy small quantities of a product rather than having
to make bulk purchases. This is possible when a wholesaler buys in bulk, stores the
product in a warehouse and then provides the product to retailers located close by at
lower transportation costs.
5. Sales Creation – Since retailers and wholesalers have their own stakes in the
product, they may have their own advertising or promotions efforts that help
generate sales.
6. Payment Options – Retailers may create payment plans and options for customers
allowing easier purchases.

PROMOTION

INDEX
5.4.1 SALES PROMOTION 68
5.4.2 ADVERTISING 68
5.4.3 DIRECT AND PUBLIC MARKETING 70
5.4.4 FINDINGS 77

5.4.1 SALES PROMOTION: -
“Sales promotion consists of diverse collection of incentive tolls, mostly short term,
designed to stimulate quicker & greater purchase of particular products or services
by consumers or the trade.”
Sales promotion means to promote or increase sales. There are three types of
sales promotion.
1) Consumers promotion
2) Trade promotion
3) Business& sales force promotion
5.4.2 ADVERTISING: -
“Advertising is any paid form of none personnel communication to promote ideas,
goods or services by an identified sponsor.”
The main purpose of advertising is to give information to the customers about the
availability of new products in the market. In short advertising is paid form of
publicity.
Gokul agri international ltd. can give advertising by channel, video, Film, wall-
painting, radio, Newspaper, etc.

Advertising is the most important means for promoting sales of the product by
advertising the knowing well about the quality and prices of the product.
Advertisement attractive the customer towards the product. By that way the sales of
product is increased advertisement bombarding on the minds of the customer and
ultimately the sales of the company or business has to spend cores of rupees after
advertisement because he is knowing well. The rupees incurred after the
advertisement retune from the sales promotion.

5.4.3 DIRECT AND PUBLIC MARKETING: -
Homage to Bapu on #Gandhi Jayanti. The 150th birth anniversary of Mahatma
Gandhi is an occasion for all of us to rededicate ourselves to the values of truth,
non-violence, harmony, morality and simplicity. His message remains relevant for
all & he continues to be our guiding light🙏
#GandhiJayanti #GokulGroup #RuknaManaHai #VIVAAN

Facebook
Wishing all a happy & blessed Navratri. The embodiment of strength, courage &
commitment, may the nine forms of Mother Divine bless us with wealth of virtues
& divinity.
#Navratri #GokulGroup #RuknaManaHai #VIVAAN

Twitter
Many times we hurt people around us knowingly or unknowingly. The pious occasion
of Kshamavani gives us an opportunity to seek Kshama for our such deeds.
Please accept our apologies Michhami Dukkadam.
#GokulGroup #RuknaManaHai #MicchamiDukkdam #Paryushan #VIVAAN #SunFlo
werOil https://t.co/tSLhYpUqWE

Instagram
Worshipping Lord Ganesha is an embodiment of divine faith removing all
impediments from the path of our work. Wishes on " Ganesh Chaturthi " from Gokul
Group🙏
#RuknaManaHai #GaneshChaturthi #VIVAAN #GokulGroup

AND MANY MORE…

PROMOTION
There are five methods that make up a promotional mix. A company may choose to
use one or more of these in harmony to ensure a clear, effective and direct message
reaches the customer. The selection of the portfolio of activities may depend on the
company’s marketing and sales strategies and budget allocations. These five
methods are:
1. Advertising – This mode of promotion is usually paid, with little or no personal
message. Mass media such as television, radio or newspapers and magazines is most
often the carrier of these messages. Apart from these, billboards, posters, web pages,
brochures and direct mail also fall in the same category. While this method has
traditionally been one sided, advertisement over new media such as the internet may
allow for quick feedback.
2. Public Relations & Sponsorship – PR or publicity tries to increase positive
mention of the product or brand in influential media outlets. These could include
newspapers, magazines, talk shows and new media such as social networks and
blogs. This could also mean allowing super users, or influencers to test the product
and speak positively about it to their peers. This type of advertisement may or may
not be paid. For example, sponsoring a major event and increasing brand visibility
is a paid action. Sending free samples to a blogger then depends on their discretion
and opinion and is not usually swayed by payment.
3. Personal Selling – Opposite of the one directional promotional method, direct
selling connects company representatives with the consumer. These interactions can
be in person, over the phone and over email or chat. This personal contact aims to
create a personal relationship between the client and the brand or product.
4. Direct Marketing – This channel targets specific influential potential users through
telemarketing, customized letters, emails and text messages.
5. Sales Promotions – These are usually short-term strategic activities which aim to
encourage a surge in sales. These could be ‘buy one get one free’ options, seasonal
discounts, contests, samples or even special coupons with expiration dates.

Push Strategies
As the name indicates, this is when the product is taken to the customer by the
company. This is mostly used when the product is an impulse purchase or if the
company has an established relationship with the customer base. Companies may
sell directly from their showrooms or at tradeshows etc. Essentially, there is less
need to create an advertising buzz and more to make the product readily available at
retail outlets and showrooms. Push marketing may focus primarily on short term
sales.
Pull Strategies
In the opposite approach, there is an attempt to pull customers towards the brand or product.
Through mass media campaigns to sales promotions and personal references, a company attempts
to create brand loyalty and attractiveness. Pull strategies may attempt to focus primarily on long
term brand loyalty then high sales in the short term. A lot of media hype and mass campaigns are
required to create sufficient interest and encourage customers to seek out the product on their own.
Most companies will use a mix of these two strategies at different points in time.

5.4.4 FINDINGS
• Promotion improves employee morale and job satisfaction.
• Ultimately it improves organizational health.
• It creates awareness of the existence of the product or service offered.
• It can provide customers with information about the product that may be
useful to them, and therefore produces an
• It can be quite costly depending on the advertising medium you use;
obviously TV and radio advertising tend to be more expensive than
advertising on notice boards or on eBay.
• Some methods of advertising are more effective than others.
• Promotion also tends to be competitive. So, no matter how much you spend
on advertising, if you've got many competitors (substitute products or
services), and their methods are more effective, then your promotion
campaign may not work.

CONCLUSION
GOKUL AGRI INTERNATIONAL LTD. is earning high profit in such a
competitive trend company has passed overall sound positions since its
incorporation. At present company’s future seems to the bright it has been well
developed since its incorporation.
GOKUL AGRI INTERNATIONAL LTD. is having good human resource i.e. good
man power. The company is having the marvellous support from consumer. The
company’s management criteria are good. The top level management of the
company is having good knowledge and high experienced.
Company has success in setting up in foreign market which so that company has it
good reputation. GOKUL AGRI INTERNATIONAL LTD. further would have good
position in the world. According to my opinion company’s future very bright. It
has created a very good position in the market.
According to me the company is having wide scope of development in the next
coming years. After some time it will expand very large and wide market in the
international trade.

BIBLIOGRAPHY
❑ Marketing Management, 15th Edition – Pearson by Philip Kotler
WEBSITES
❑ http://www.gokulagri.com/
❑ http://www.gokulgroup.com/
❑ https://www.indiainfoline.com/
❑ https://www.moneycontrol.com/financials/gokulagroresources/balance-
sheet/GAR
❑ https://social.gokulagri.com/
❑ https://twitter.com/GokulGroupIndia
❑ https://www.facebook.com/GokulGroupIndia/

(28th
March,2019)
Last Day of Training has ended with the Blessings of
Mr. Kalpesh Patel for our bright career.
(30TH September,2019)
Last Day of Training has ended with the Blessings of
Mr. Balvantsinh C. Rajput Chairman & Managing Director
for our bright career.

BBA final year internship project report

More Related Content

BBA final year internship project report